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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Daya Saing : Jurnal Ilmu Manajemen
khairizal khairizal, khairizal
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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KEPUASAN KONSUMEN TERHADAP KUALITAS KULINER LOKAL MIE SAGU PADA UMKM DI KOTA PEKANBARU Hamidi, Wahyu; Elida, Septina; Vaulina, Sisca; Khairizal, Khairizal
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1572

Abstract

Sago noodles are a local culinary dish made from sago. The presence of sago noodles will enrich the culinary treasures of Riau. This research aims to analyze consumer satisfaction with the culinary quality of sago noodles in Pekanbaru City. The sampling technique used nonprobability sampling followed by a judgment sampling method for 100 consumers who were purchasing sago noodles as respondents. Data were analyzed using descriptive analysis methods, Important Performance Analysis (IPA), and Customer Statistics Index (CSI). The results of the Important Performance Analysis (IPA) research show that there are still several things that do not meet consumer expectations. The attributes that are the main priority in improving performance and to be improved are the sago noodle topping and serving speed. Several attributes are in a position to be maintained, namely taste, uniqueness, completeness of sago noodles, guarantee, maturity, product variety, appearance, price, and portion. Based on the calculation of the consumer satisfaction index (CSI) value for local sago noodle culinary, it is 62.46%, in the range of 0.50-0.66, meaning that consumers are quite satisfied with the level of attribute performance in local sago noodle culinary.
EFISIENSI PRODUKSI USAHATANI KELAPA DALAM (Cocos nucifera Linn) DI KECAMATAN GAUNG ANAK SERKA KABUPATEN INDRAGIRI HILIR Vaulina, Sisca; Khairizal, Khairizal; Wahyudy, Hajry Arief
Jurnal Agribisnis Indonesia Vol. 6 No. 1 (2018): Juni 2018 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2018.6.1.47-58

Abstract

Efficiency in a farming process has a very important meaning in efforts to increase income of coconut farmers, especially in planning or developing coconut products that are effective and efficient in producing coconut. The purpose of this research is to analyze technical efficiency, allocative/price and economical of coconut plantation in Gaung Anak Serka Sub-district, Indragiri Hilir Regency. This research uses survey method. The research was conducted in Kecamatan Gaung Anak Serka (GAS), in four villages namely (1) Rambaian village; (2) Idaman village; (3) Iliran Village; (4) Tanjung Harapan village. Total samples were 62 farmers. The study was conducted in May 2017 until December 2017. Data analysis using software Frontier Version 4.1 C. The results showed that the average technical efficiency level achieved was 72.94 percent of maximum productivity. This shows that the farming coconut in Gaung Anak Serka Sub-district has been efficient to technical efficiency, but not yet allocatively/price and economical efficiency. The average value of the overall allocative efficiency is 2.40 and not economically efficient because the economic efficiency value obtained is 1.75.
Co-Authors Septina Elida Sisca Vaulina, Sisca Wahyu Hamidi Wahyudy, Hajry Arief