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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilman: Jurnal Ilmu Manajemen
Fuad Balatif
Universitas Alwashliyah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Kesediaan Membayar (Willingnessto Pay) Terhadap Pembelian Beras Merah Di Pasar Tradisional Deli Tua, Kecamatan Deli Tua, Kabupaten Deli Serdang, Sumatera Utara Siska Yulianita Lubis; Fuad Balatif; Rahma Lusiyanti
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 11 No. 3 (2023): Oktober
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

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Tujuan dalam penelitian ini adalah : 1) untuk mengetahui segmentasi pasar konsumen beras merah di Pasar Tradisional Deli Tua, 2) Untuk menganalisis nilai kesediaan membayar (Willingness to Pay) konsumen beras merah di Pasar Tradisional Deli Tua, 3) Untuk menganalisis faktor-faktor yang mempengaruhi kesediaan membayar (Willingness to Pay) konsumen beras merah di Pasar Tradisional Deli Tua?. Penelitian ini dilaksanakan di Pasar Tradisional Delitua, Kecamatan Deli Tua, Kabupaten Deli Serdang, Sumatera Utara. Populasi atau sampel yang diambil pada penelitian ini sebanyak 30 responden yang merupakan konsumen pada saat membeli beras di Pasar Tradisional Deli Tua. Instrumen penelitian yang dipergunakan dalam penelitian ini adalah angket. Teknik pengumpulan data dalam penelitian ini dengan melakukan observasi lapangan, dokumentasi, dan wawancara dengan konsumen. Berdasarkan hasil penelitian ini Segmen pasar responden cenderung berbeda, baik dari segi segmentasi geografis (jarak domisili responden terhadap pembelian di Pasar Tradisional Deli Tua), segmentasi demografis (umur, jenis kelamin, tingkat pendidikan, pekerjaan , dan pendapatan). Segmentasi psikografis (alasan mengkonsumsi beras merah dan alasan membeli beras merah di Pasar Tradisional Deli Tua) maupun segmentasi perilaku (sejak kapan responden mengkonsumsi beras merah dan frekuensi pembelian beras merah dalam sebulan).
Analisis Ekonomi Sayuran Hidroponik (Studi Kasus PT. Hidrotani Sejahtera, Kecamatan Sunggal Kabupaten Deli Serdang, Sumatera Utara) Siska Yulianita Lubis; Fuad Balatif; Mukti Hakim; Panji Darmawan
Jurnal Ilman: Jurnal Ilmu Manajemen Vol. 11 No. 3 (2023): Oktober
Publisher : Jurnal Ilman: Jurnal Ilmu Manajemen

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Berdasarkan hasil dan pembahasan analisis yang telah diuraikan, komponen biaya tetap yang tertinggi terdapat pada komoditas Pakcoy dengan total biaya tetap sebesar Rp.12.290.829 perbulan sedangkan komponen biaya tetap terendah yaitu pada komoditas Selada dengan total biaya tetap Rp.1.268.296 perbulan. Total biaya produksi PT Hidrotani Sejahtera tertinggi terdapat pada komoditas Pakcoy sebesar Rp. 14.529.329 perbulan. Penerimaan yang didapatkan PT Hidrotani Sejahtera sebesar Rp.37.750.000 dari semua jenis sayuran yang diproduksi dalam satu bulan. Penerimaan PT Hidrotani Sejahtera didapat harga jual sayuran hidroponik yang lebih tinggi dibandingkan dengan harga sayuran konvensional di pasar. Harga sayuran yang tinggi mampu menutupi biaya operasional produksi yang tinggi pada perusahaan. Keuntungan yang diterima PT Hidrotani Sejahtera dalam satu bulan mencapai Rp. 6.497.558. Keuntungan dan efisiensi ditunjukkan oleh besarnya keuntungan yang didapatkan setiap bulannya dan nilai efisiensi usaha (R/C Ratio) yang lebih dari satu pada semua jenis sayuran yang di produksi yaitu 1,12 – 1,27. Komoditas sawi putih merupakan komoditas yang paling efisien. Sehingga dapat disimpulkan bahwa usaha sayuran hidroponik PT Hidrotani Sejahtera layak untuk dikembangkan.
ANALYSIS ECONOMY HOUSE LADDER FARMER CORN IN SEI MENCIRIM VILLAGE, KUTALIMBARU DISTRICT, DELI SERDANG REGENCY Yurmaini; Fuad Balatif; Aadil Hussain Mir
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

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This study aims to analyze: 1) Sources of income for corn farmers in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency, 2) Household income of corn farmers in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency, 3) Household consumption of corn farmers in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency. The study was conducted in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency from April to May 2023 with a sample of 50 farmers. The research method used was a survey method. Data analysis used were descriptive analysis, farm income analysis, and household income analysis. The results of this study indicate that sources of income for corn farmers in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency come from two sources: income from the agricultural sector or corn farming and income from outside the agricultural sector, namely as craftsmen, drivers, traders, and civil servants. Household income for corn farmers in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency is Rp. 6,250,000.00, derived from corn farming (Rp. 5,050,000.00) and from non-agricultural sources (Rp. 1,200,000.00). Household consumption is divided into two categories: food and non-food. The average household consumption in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency is IDR 6,100,000.00 per season.
ANALYSIS OF RICE CONSUMER PROFILE AND PREFERENCES IN PAGAR MERBAU DISTRICT Fuad Balatif; Ichpan Zulfansyah; Irshad Ahmad Reshi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

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This study aims to analyze the characteristics and preferences of consumers in consuming rice, both local and national superior rice in Pagar Merbau District. The method used was a survey with an accidental sampling technique on 120 respondents consisting of 105 local rice consumers and 15 national rice consumers. Data were collected through interviews and analyzed using descriptive methods. The results showed that local rice consumers were dominated by the productive age group 26–35 years (36.19%), female (61.90%), had a high school or bachelor's degree, and had incomes in the middle to high range. Meanwhile, national rice consumers tended to be from an older age group, dominated by women (80%), with relatively lower education levels and lower incomes. In general, factors such as age, education, number of dependents, occupation, and income influenced rice consumption preferences. Consumers with higher economic levels and education tended to choose local rice, while consumers with economic limitations preferred national rice.
ANALYSIS PERCEPTION FARMER ONION RED TO SHALLOT DEVELOPMENT PROGRAM IN DELI SERDANG REGENCY Fuad Balatif; Dian Dhika; Irshad Ahmad Reshi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

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The purpose of this study was to analyze shallot farmers' perceptions of the shallot development program. The research method used was a survey, which involved interviews and direct observation or supervision at the broad development locations. Interview guidance and data collection were guided by a structured questionnaire. The sampling technique for locations/regions was purposive based on the potential and carrying capacity of the commodity's development. Respondents were drawn using a purposive cluster sampling method to group the sample according to the research objectives. A total of 100 individuals were selected from farmer groups involved in shallot production. The analysis technique used was descriptive research. The results showed that farmers' perceptions categorized as high were those for community support/involvement (114.10%), assistance with inputs (123.47%), and assistance with seeds (101.10%). This means that the average perception of shallot farmers in Deli Serdang Regency for these criteria exceeded 100%. The farmer perception criteria that fell into the low category were program clarity (93.27%), program targeting accuracy (89.74%), mentoring and extension (86.81%), and financial assistance (91.49%). This criterion is considered low because the average percentage of this criterion is less than 100%.
Co-Authors Aadil Hussain Mir Dian Dhika Ichpan Zulfansyah Irshad Ahmad Reshi Mukti Hakim Panji Darmawan Rahma Lusiyanti Siska Yulianita Lubis Yurmaini