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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Ichpan Zulfansyah
Universitas Alwashliyah
Economics, Econometrics & Finance

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CHILI SEED MARKETING OPTIMIZATION STRATEGY IN AGRIBUSINESS COMPANIES IN SERDANG BEDAGAI REGENCY Adriansyah Yoesoef; Ichpan Zulfansyah; Irshad Ahmad Reshi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

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Abstract

This study aims to formulate an effective marketing strategy to increase chili seed sales at the agribusiness company CV. Mitra Jaya, Serdang Bedagai Regency. The decline in sales indicates an inaccuracy in the implementation of marketing strategies. The research method used is a descriptive approach with data collection through interviews with key informants and analysis using the IFE, EFE, SWOT, and QSPM matrices. The results show that the company's main strengths lie in product quality and production experience, while the main weaknesses lie in limited promotion and marketing reach. The greatest opportunity comes from increasing chili consumption, while the main threat comes from increasingly fierce competition. Based on the SWOT analysis, several alternative strategies were obtained, and through QSPM it was determined that the priority strategies are developing digital-based promotions, maintaining product quality, and establishing partnerships with farmers. The implementation of these strategies is expected to improve the company's competitiveness and marketing performance.
ANALYSIS OF RICE CONSUMER PROFILE AND PREFERENCES IN PAGAR MERBAU DISTRICT Fuad Balatif; Ichpan Zulfansyah; Irshad Ahmad Reshi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

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This study aims to analyze the characteristics and preferences of consumers in consuming rice, both local and national superior rice in Pagar Merbau District. The method used was a survey with an accidental sampling technique on 120 respondents consisting of 105 local rice consumers and 15 national rice consumers. Data were collected through interviews and analyzed using descriptive methods. The results showed that local rice consumers were dominated by the productive age group 26–35 years (36.19%), female (61.90%), had a high school or bachelor's degree, and had incomes in the middle to high range. Meanwhile, national rice consumers tended to be from an older age group, dominated by women (80%), with relatively lower education levels and lower incomes. In general, factors such as age, education, number of dependents, occupation, and income influenced rice consumption preferences. Consumers with higher economic levels and education tended to choose local rice, while consumers with economic limitations preferred national rice.
Co-Authors Adriansyah Yoesoef Fuad Balatif Irshad Ahmad Reshi