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All Journal Journal Analytica Islamica Maktabatun: Jurnal Perpustakaan dan Informasi
Nurfatin Safika
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Religion Humanities Education Languange, Linguistic, Communication & Media Library & Information Science

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Media Online dan Perkembangannya Winda Kustiawan; Dama Kania Harahap; Nurul Ainun Jannah; Waldi Afalah Sinaga; Nurfatin Safika; Hadromi Alwi Lubis; Ahlan Adib Al Barry
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 2 No 1 (2022): Maktabatun
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.03 KB)

Abstract

The media is currently developing rapidly, especially online media or the internet. This online media began to grow rapidly around the 1990s, at that time in the form of a program. This program is called www or the World Wide Web which is growing very rapidly due to the increasing need for information. This article uses a qualitative approach with a literature study method to find out how online media is developing. The beginning of the emergence of online media was marked by the emergence of the World Wide Web (WWW) which was created by Tim Berners Lee in 1989. This made other media use the internet. Four years later, in 1993, to be precise, the University of Florida released a website on journalism that sparked other newspapers to join the internet. In Indonesia, the internet began to be widely known by the public in 1994 due to the emergence of commercial internet services, namely Indonet. In the same year, the first imedia appeared on the internet, namely Republika Online (www.replubika.co.id) on August 17, 1994. Then other online news sites began to appear, such as www.tempo.co, www.waspada.co.id , to www.kompas.com.
MUSLIM FEMALE CONTENT CREATOR ON TIKTOK @HELWABASWEL AS AN INSPIRATION FOR OOTD TRENDS FOR STUDENTS Nurfatin Safika; Mailin Mailin
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25817

Abstract

This study examines the phenomenon of Muslimah content creators on TikTok, particularly the @helwabaswel account, as a source of Outfit of the Day (OOTD) inspiration for students of the Islamic Communication and Broadcasting (KPI) Study Program, Faculty of Da'wah and Communication (FDK), UIN Sumatera Utara. The research aims to describe the characteristics of the OOTD content presented, analyze KPI students' responses to the content, and assess its influence on their clothing styles. Using a qualitative phenomenological approach, data were collected through in-depth interviews, participatory observation, and documentation. The findings reveal that @helwabaswel's OOTD content showcases modest fashion that aligns with Islamic principles, combining visual aesthetics, soft color trends, and subtly embedded da'wah messages. KPI students responded positively, using the content as a guide to dress stylishly yet modestly, while also motivating themselves to increase awareness of Islamic dressing. However, some informants remained critical of the commercial elements present in the content. These findings highlight that Muslimah content creators on TikTok serve not only as fashion icons but also as cultural da'wah agents, influencing the construction of identity and dress practices among young Muslim women in the university environment.
Co-Authors Ahlan Adib Al Barry Dama Kania Harahap Hadromi Alwi Lubis Mailin Mailin Nurul Ainun Jannah Waldi Afalah Sinaga Winda Kustiawan