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All Journal Maktabatun: Jurnal Perpustakaan dan Informasi Tashdiq: Jurnal Kajian Agama dan Dakwah
Milla Rantika
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Radio Copywriting Style Winda Kustiawan; Fajar Arif Pratama; Milla Rantika; Jarosim Simbolon; Ahmad Afandi; Nurul Halisa; Muhammad Alfarizi Siregar; Azbar Rifa’i; Anisa Huwayna Simanungkalit
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 1 No 2 (2021): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.882 KB)

Abstract

Radio copywriting is the process of writing marketing or advertising text that aims to persuade or influence consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio as a means of promotion and advertising also has a big role in marketing, so this study aims to find out how radio style Radio copywriting is the activity of writing marketing or advertising text with the aim of persuading or persuading consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio is also a means of advertising promotion and as a medium of persuasion that has influence on marketing. So this study aims to find out how the copywriting style on radio is in presenting advertisements so that consumers are attracted to the products offered. This study uses a descriptive qualitative research method by presenting the research results in the form of words regarding Radio Copywriting Style. The data collection method is through literature study by taking references from sources such as books, journals, and all types of literature that support research. So that it can be concluded that in writing copywriting or scripts on radio, you must pay attention to the principles of writing in radio broadcast scripts.
METODE KOMUNIKASI USTAZ RUMAH TAHFIZH AL-FATIH DALAM MENANAMKAN ETIKA KOMUNIKASI ISLAM PADA SANTRI DI DESA BANDAR SETIA KECAMATAN PERCUT SEI TUAN KABUPATEN DELI SERDANG Milla Rantika
Tashdiq: Jurnal Kajian Agama dan Dakwah Vol. 2 No. 3 (2024): Tashdiq: Jurnal Kajian Agama dan Dakwah
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4236/tashdiq.v2i3.2415

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana metode komunikasi yang digunakan oleh ustaz di Rumah Tahfizh Al-Fatih dalam upaya menanamkan etika komunikasi Islam pada santri di Desa Bandar Setia Kecamatan Percut Sei Tuan Kabupaten Deli Serdang. Untuk mengidentifikasi hal tersebut, peneliti menggunakan jenis penelitian kualitatif dengan metode pendekatan deskriptif. Adapun teknik pengumpulan data dilakukan dengan teknik wawancara, observasi, dan juga dokumentasi. Sedangkan teknik analisa data yang digunakan dalam penelitian ini adalah dengan cara reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian yang diperoleh adalah dalam upaya menanamkan etika komunikasi Islam pada santri di Desa Bandar Setia Kecamatan Percut Sei Tuan Kabupaten Deli Serdang bahwa ustaz di Rumah Tahfizh Al-Fatih menggunakan metode komunikasi yang bersumber dari ajaran Islam terutama dalam konteks pengajaran dan pembentukan karakter santri, yakni menghafal dan pemahaman ayat pada santri, menggunakan 4 metode komunikasi, yaitu: 1) Qoulan Sadidan yang berfokus pada kebenaran perkataan. 2) Qoulan Ma’rufa yang mengedepankan perkataan baik dan sopan. 3) Qoulan Karim merupakan perkataan yang mulia. 4) Qoulan Baligha yakni menggunakan perkataan yang tegas dengan tujuan mendidik.
Co-Authors Ahmad Afandi Anisa Huwayna Simanungkalit Azbar Rifa’i Fajar Arif Pratama Jarosim Simbolon Muhammad Alfarizi Siregar Nurul Halisa Winda Kustiawan