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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Maktabatun: Jurnal Perpustakaan dan Informasi Seniman: Jurnal Publikasi Desain Komunikasi Visual
Azbar Rifa’i
Unknown Affiliation
Arts Humanities Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Radio Copywriting Style Winda Kustiawan; Fajar Arif Pratama; Milla Rantika; Jarosim Simbolon; Ahmad Afandi; Nurul Halisa; Muhammad Alfarizi Siregar; Azbar Rifa’i; Anisa Huwayna Simanungkalit
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 1 No 2 (2021): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.882 KB)

Abstract

Radio copywriting is the process of writing marketing or advertising text that aims to persuade or influence consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio as a means of promotion and advertising also has a big role in marketing, so this study aims to find out how radio style Radio copywriting is the activity of writing marketing or advertising text with the aim of persuading or persuading consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio is also a means of advertising promotion and as a medium of persuasion that has influence on marketing. So this study aims to find out how the copywriting style on radio is in presenting advertisements so that consumers are attracted to the products offered. This study uses a descriptive qualitative research method by presenting the research results in the form of words regarding Radio Copywriting Style. The data collection method is through literature study by taking references from sources such as books, journals, and all types of literature that support research. So that it can be concluded that in writing copywriting or scripts on radio, you must pay attention to the principles of writing in radio broadcast scripts.
SEJARAH SINGKAT RADIO, FORMAT, PERANGKAT SIARAN, REVOLUSI SERTA KEUNGGULAN DAN KELEMAHANNYA Winda Kustiawan; Ja’far, Ja’far; Amran Sahputra Tanjung; Ali Akbar Siregar; Azbar Rifa’i; Anggi Martuah Purba
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 3 (2022): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.798 KB) | DOI: 10.55606/juitik.v2i3.350

Abstract

The emergence of radio as a mass media facilitates access to information for its users. Radio has advantages that are not owned by other mass media. Radio has a wide enough reach so that information conveyed via radio can be directed to all corners of the world, especially with its current development supported by the use of the Internet which makes it easier for users to access online radio. The history of radio was first developed by Guglielmo Marconi, an expert from Italy. Until now there are many types of radio and various tools used in radio broadcasts in broadcast studios. This article discusses a brief history, formats, broadcast equipment, revolutions or developments, as well as the advantages and disadvantages of radio.
Proses Produksi Program Acara Televisi Ketuk Pintu di Salam TV Ja’far Ja’far; Azbar Rifa’i; Ali Akbar Siregar; Mahadir Muhammad
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 1 (2023): Mei :  Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i1.850

Abstract

This research discusses the production process of the television program "Tap the Door" at Salam TV. The program aims to help underprivileged and needy individuals, as well as provide emotional support to them. Salam TV, as a da'wah television station, uses this program as a medium to educate the public about social issues and encourage active participation in helping those in need. This research uses a descriptive qualitative method with interviews, document review, and literature sources as data collection techniques. The informant interviewed was the producer of the Tap Pintu program. The research was conducted at Salam TV, North Sumatra. The production process of this event program consists of three stages, namely pre-production, production, and post-production. This research concludes that the production process of the "Ketuk Pintu" event program involves pre-production preparation, production activities such as shooting and interviewing, as well as the post-production stage which includes editing and airing. This research provides an overview of the production process of television programs with a focus on the "Ketuk Pintu" program at Salam TV.
Co-Authors Ahmad Afandi Ali Akbar Siregar Amran Sahputra Tanjung Anggi Martuah Purba Anisa Huwayna Simanungkalit Fajar Arif Pratama Jarosim Simbolon Ja’far Ja’far Ja’far, Ja’far Mahadir Muhammad Milla Rantika Muhammad Alfarizi Siregar Nurul Halisa Winda Kustiawan Winda Kustiawan