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Radio Copywriting Style Winda Kustiawan; Fajar Arif Pratama; Milla Rantika; Jarosim Simbolon; Ahmad Afandi; Nurul Halisa; Muhammad Alfarizi Siregar; Azbar Rifa’i; Anisa Huwayna Simanungkalit
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 1 No 2 (2021): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.882 KB)

Abstract

Radio copywriting is the process of writing marketing or advertising text that aims to persuade or influence consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio as a means of promotion and advertising also has a big role in marketing, so this study aims to find out how radio style Radio copywriting is the activity of writing marketing or advertising text with the aim of persuading or persuading consumers to take action in accordance with the goals to be achieved or writing advertising scripts in the promotion of products or services which are the textual part of an advertisement. Radio is also a means of advertising promotion and as a medium of persuasion that has influence on marketing. So this study aims to find out how the copywriting style on radio is in presenting advertisements so that consumers are attracted to the products offered. This study uses a descriptive qualitative research method by presenting the research results in the form of words regarding Radio Copywriting Style. The data collection method is through literature study by taking references from sources such as books, journals, and all types of literature that support research. So that it can be concluded that in writing copywriting or scripts on radio, you must pay attention to the principles of writing in radio broadcast scripts.
RADIO SEBAGAI PROSES KOMUNIKASI MASSA Winda Kustiawan; Azmiar Nasution; Dina Puspita Sari; Jarosim Simbolon; Sari Muliyani; Wirdatul Wisfa
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 2 No. 3 (2022): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.75 KB) | DOI: 10.55606/juitik.v2i3.349

Abstract

One of the signs of the era of globalization and information is the progress in the field of information technology. With information technology everything becomes easy. In the past, someone who wanted to convey a message to someone who was far away used a letter in writing using POS services, but with advances in information technology, messages can reach the recipient of the message in an instant. Such as by telephone or using other media, including in this case radio services. The existence of radio as an electronic mass media certainly makes it easier for information facilities. This is where the urgency of information technology can be used for various purposes, including being used to convey messages of Islamic teachings. In addition to radio, it can also be used as a medium that can address all levels of society. Radio has a fairly wide reach, especially when using streaming technology, it can reach all over the world. So that information can also touch all the general public.
Strategi Komunikasi Salam TV Dalam Menyiarkan Dakwah Islam Melalui Media Andini Nur Bahri; Annisa Julianti Kudairi; Anggi Meruah Purba; Jarosim Simbolon; Novi lestari
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 1 (2023): Mei :  Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i1.644

Abstract

The communication system is related to the growing communication network in society. The components discussed when discussing communication systems include non-media communication systems and media communication. This type of research is qualitative research which describes data using a series of sentences. The method used in this research is descriptive method. Descriptive method is a method whose data sources are words, pictures, and data from books, journals and other scientific works. In addition, everything that is collected is likely to be the key to what has been researched. So the use of this method does not produce data in the form of numbers, but data that is descriptive in nature. This study uses written data sourced from scientific journals and previous research. In today's digital era, da'wah media is very important in spreading religious messages, especially in Islam. Salam TV is a communication system that plays an important role in spreading Islamic da'wah through da'wah media. Through Salam TV, Islamic da'wah messages can reach a wide audience, convey the right da'wah messages, play a role in religious education, and encourage positive social interaction.