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Akselerasi Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya Dalam Rangka Meraih Keunggulan Kompetitif Pasca COVID-19 Krismi Budi Sienatra; Aria Ganna Henryanto; Adrie Oktavio; Devi Rahnjen Wijayadne; Christina Sudyasjayanti; William Santoso
Madaniya Vol. 4 No. 2 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.453

Abstract

UMKM memiliki keunggulan yakni cepat beradaptasi karena struktur organisasi dan pengelolaannya secara sederhana. Akan tetapi, UMKM seringkali terkendala dengan keterbatasan modal dan pengetahuan. Salah satu sentra kuliner yang cukup berkembang di Surabaya adalah Sentra Wisata Kuliner Wiyung yang berlokasi di Jalan Wiyung Pondok Indah masih banyak permasalahan yang dihadapi oleh para pedagang UMKM di Sentra Wisata Kuliner Wiyung. Akar masalah yang diidentifikasi adalah lambatnya adopsi digitalisasi di kalangan pedagang UMKM di Sentra Wisata Kuliner Wiyung. Berdasarkan akar permasalahan tersebut kami mengidentifikasi adanya dua masalah utama yakni masalah kemampuan digitalisasi pemasaran dan digitalisasi di bidang keuangan. Guna mengatasi permasalahan ini maka melalui program insentif Pengabdian masyarakat Terintegrasi dengan mbkm Berbasis kinerja IKU bagi PTS Tahun 2022 maka dibuat kegiatan akselerasi digitalisasi yang dibagi kedalam tiga kegiatan utama. Pertama, dengan kegiatan talk show dari para narasumber pelaku digital marketing dan content creator youtube di bidang kuliner untuk memberikan insight tentang bagaimana dalam mengemas produk dan jasa pada usaha kuliner agar menarik bagi calon konsumen dan mempertahankan standar mutu. Kedua, workshop tentang pelatihan Google Business dan QRIS untuk membantu digitalisasi dalam marketing dan keuangan.
Strategi Optimalisasi Nikel Kadar Rendah untuk Ketahanan Cadangan Tambang di PT Koninis Fajar Mineral Muhammad Najmi Ar Ramadan; Luky Patricia Widianingsih; William Santoso
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.668

Abstract

Indonesia possesses the world’s largest nickel reserves, which are heavily dominated by laterite ores consisting of high-grade saprolite and low-grade limonite. A long-standing over-reliance on saprolite accelerates the depletion of high-grade reserves and threatens the long-term sustainability of mining operations. In response to national downstreaming policies (Law No. 3/2020), mining companies are compelled to transform their operational governance. This study aims to analyze in depth the formulation, implementation, and critical success factors of low-grade nickel optimization strategies at PT Koninis Fajar Mineral (PT KFM). Adopting a qualitative approach with an exploratory-evaluative case study design, data were gathered through semi-structured in-depth interviews with strategic management and technical teams, field observations, and document analysis, which were subsequently analyzed using thematic analysis. The findings demonstrate that the low-grade nickel optimization strategy at PT KFM represents a systemic transformation from the traditional approach of grade maximization toward value-based mining and a variability-controlled system. The utilization of limonite ore successfully extends the mine life (resource longevity) and enhances reserve utilization. However, the successful implementation of this strategy is challenged by strategic tension between short-term production target pressures (throughput preservation) and the necessity of maintaining quality stability (quality preservation). The gap between planning and field execution is driven not only by geological uncertainty but also by operational system limitations that remain reactive, information fragmentation regarding quality data (QAQC time-lag), and human resource resistance at the field operator level. The novelty of this study lies in shifting the perspective of low-grade nickel optimization toward a socio-technical system approach that integrates the Resource-Based View (RBV) and Dynamic Capabilities theories, alongside formulating a three-phase transformation roadmap (Stabilization, Digitalization, and Proactive phases) that prioritizes change management enforcement. Keywords: nickel, low-grade, dynamic capabilities, systemic transformation