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All Journal International Journal of Applied Business and International Management LANCAH Jurnal Inovasi dan Tren
Ni Ketut Mareni
Bali Tourism Polytechnic
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Developing Sustainable Tourism Village Strategies Through MICMAC and SMIC-Prob Analysis: Evidence from Sangeh Tourism Village, Bali Ni Luh Yusmarisa; Titien Damayanti; I Wayan Tuwi; Ni Ketut Mareni
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4693

Abstract

Tourism villages contribute to sustainable rural development, yet their long-term viability depends on the ability of local stakeholders to identify key drivers and formulate adaptive strategies. This study aims to identify the principal factors influencing the sustainability of Sangeh Tourism Village, Bali, and to develop future strategic scenarios through an integrated MICMAC and SMIC-Prob approach. An exploratory sequential mixed-methods design was employed using interviews, expert questionnaires, and an FGD involving 12 stakeholders from the village government, tourism village management, and tourism workforce. The MICMAC analysis identified promotion and marketing, government funding, stakeholder human resources, and natural tourism attractions as the principal driving variables. Consistent with these findings, the SMIC-Prob analysis showed that tourism attraction development (0.573) and promotion and marketing (0.537) were the most probable strategic priorities, supporting a phased sustainable tourism development strategy. The study recommends a phased strategy emphasizing conservation-based attraction enhancement, targeted promotion, stakeholder capacity building, infrastructure support, and gradual digital financial governance to strengthen competitiveness, community benefits, and long-term sustainability.
Revitalisasi Pertunjukan Seni di Bali Era Pariwisata Budaya Kontemporer antara Pelestarian dan Komodifikasi Nyoman Gede Mas Wiartha; Ni Ketut Mareni; I Md. Sucipta Adnyana; A.A.I.M. Septiviari
LANCAH: Jurnal Inovasi dan Tren Vol. 4 No. 2 (2026): NOVEMBER
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v4i2.8522

Abstract

Balinese traditional performing arts, rooted in spiritual values, are now transforming into commercial attractions along with the rapid development of tourism. This study discusses the dynamics of art revitalization amid the tug-of-war between preservation of original values and commodification in the era of contemporary cultural tourism. Using a descriptive qualitative approach based on a pure literature review, data were obtained through a systematic search of accredited academic journals, prior empirical studies on Balinese performing arts, official cultural policy documents, and authoritative anthropological texts and books. The results show that commodification has a double impact: providing economic benefits for artists while risking degradation of the sacred value of traditional art. Facing this challenge, Balinese people apply adaptive strategies through a firm separation between the sacred (wali) and profane (balih-balihan) realms, as well as packaging new performances without losing their original identity. In conclusion, the revitalization of Balinese traditional performing arts is not a rejection of tourism modernization, but a conscious effort to manage a dynamic balance between economic profit and the sustainability of local cultural heritage.
Co-Authors A.A.I.M. Septiviari I Md. Sucipta Adnyana I Wayan Tuwi Ni Luh Yusmarisa Nyoman Gede Mas Wiartha Titien Damayanti