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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Fat'Chatus Chanifa Jikhan
Universitas Padjadjaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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CORPORATE ENTREPRENEURSHIP IN DIGITAL ERA SEBAGAI PENDORONG UTAMA INOVASI DAN PERTUMBUHAN DALAM MENGEMBANGKAN ORGANISASI: STUDI KASUS DI GO-JEK Fat'Chatus Chanifa Jikhan; Ratih Purbasari; Margo Purnomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5123

Abstract

As one of the tech companies in Indonesia, Gojek contributes to building innovation in the industry in this digital era through the principles, culture, and values embedded in its organisation. All of that is inseparable from the use of technology which is the main driving factor driving its business. In this research, the author aims to analyse Corporate Entrepreneurship in Gojek technology company in the digital era by using descriptive qualitative method through secondary data through literature study.
Co-Authors Margo Purnomo Ratih Purbasari