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All Journal Journal of Agribusiness and Community Empowerment (JACE) JURNAL LENTERA BISNIS
Roni Afrizal
Politeknik Pertanian Negeri Payakumbuh
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Sistem Kemitraan Petani Penangkar dan PT. Pertani dengan PT. Citra Nusantara Mandiri Melani Anisa Fitri; Roni Afrizal; Yuliandri Yuliandri
Journal of Agribusiness and Community Empowerment (JACE) Vol. 1 No. 1 (2018): September
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.605 KB) | DOI: 10.32530/jace.v1i1.25

Abstract

The existence of PT. CNM Solok becomes very important as one of the guarantor of the availability of Indonesian corn seeds in order to keep corn production in a sustainable manner. In operation PT. CNM Solok in cooperation with PT. Pertani and farmer breeder. During the partnership there were two barriers: the delay in product distribution and the late payment of the contract. The purpose of this research is (1) Analyzing the partnership pattern applied by PT. CNM Solok with farmer breeders and PT. Pertani, (2) Analyze the evaluation of partnership implementation implemented by PT. CNM Solok with farmer breeders and PT. Pertani, (3) Compare the income level of the breeder farmer with regional income standard when partnering with PT. CNM Solok, (4) Describe the level of satisfaction of both partners of PT. CNM Solok is farmer breeders and PT. Pertani to the way the partnership so far.  This research was carried out for 2 months from the date of February 20, until May 19 2018 at PT. Citra Nusantara Mandiri Solok, Solok City, West Sumatra. The study used primary data (interviews and contract documents of partnership) and secondary data were processed descriptively qualitative. Partnership pattern of PT. CNM Solok with farmer breeder ie plasma core. While the partnership pattern of PT. CNM Solok with PT. Pertani is subcontracted. The implementation of the partnership has not been fully realized. Farmers income is lower than UMP with a land area of 0.25 hectares. Partners have been satisfied with existing partnerships
Analisis Risiko Panen Tandan Buah Segar Kelapa Sawit di PT. Perkebunan Nusantara III Kebun Batang Toru Afdeling II Sipisang Tapanuli Selatan Sumatera Utara Fedri Ibnusina; Puja Satria; Roni Afrizal
Journal of Agribusiness and Community Empowerment (JACE) Vol. 2 No. 1 (2019): March
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.552 KB) | DOI: 10.32530/jace.v2i1.59

Abstract

Kebun Batang Toru adalah salah satu Kebun PT. Perkebunan Nusantara III yang bergerak di bidang perkebunan karet dan kelapa sawit dengan produk tandan buah segar (TBS) dari kelapa sawit. Kebun Batang Toru menguasai hak kepemilikan 4.097,37 Ha yang terdiri dari 7 Afdeling (Karet dan Kelapa Sawit), salah satunya afdeling II Sipisang yang memiliki komoditas perkebunan kelapa sawit. Afdeling II Sipisang memiliki total luas 518,25 Ha, dengan luas lahan untuk komoditas kelapa sawit adalah 146 Ha. Kegiatan panen dan pasca panen dilakukan di PT. Perkebunan Nusantara III Batang Toru tanaman II afdeling Sipisang seperti pengurangan buah dan transportasi TBS ke titik pengumpulan. Tujuan dari penelitian ini adalah untuk menganalisis seberapa besar kehilangan hasil dan kemungkinan risiko insiden TBS kelapa sawit pasca panen. Jumlah kehilangan pascapanen TBS yang diperoleh adalah 7, 05percents dari total TBS yang dihasilkan. Kerugian terletak di tanah ke titik pengumpulan. Dampak kerugian pasca panen dari total TBS kelapa sawit adalah Rp 2.209.160,53 dengan probabilitas kejadian 4,4 persen.
ANALISIS STRATEGI PEMASARAN RENDANG GADIH MELALUI PLATFORM SHOPEE UNTUK MENINGKATKAN PENJUALAN Ikka Ade Sophia; Roni Afrizal; Alfikri Alfikri
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1475

Abstract

Rendang Gadih implements digital marketing and is able to increase sales through the shopee platform. The purpose of this research is to analyze the marketing strategy implemented by Rendang Gadih. This research uses a descriptive qualitative approach with data collection methods in the form of interviews, observation, and documentation. The data analysis technique uses the interactive data analysis technique of the Miles and Huberman model (2014): Data reduction, Data presentation and Conclusion drawing. The strategy analyzed refers to the concept STP (Segmentation, Targeting and Positiong) and the 4P marketing mix (Product, Price, Place, Promotion). The results showed that Rendang Gadih applies demographic, geographic, and psychographic segmentation and focuses the target market on consumers outside West Sumatra through digital marketing. Product positioning is strengthened through branding supported by government awards and customer loyalty. The marketing mix strategy is actively implemented through the presence of product variants, the application of psychological pricing and price bundling, the utilization of Shopee CRM and promotions through Shopee Live, Shopee Ads, and Shopee Campaigns. The implementation of this strategy is proven to have a positive impact on sales. This research is expected to be a reference for other UMKM  in optimizing digital marketing to increase competitiveness
Co-Authors Alfikri Ibnusina, Fedri Ikka Ade Sophia Melani Anisa Fitri Puja Satria Yuliandri, Yuliandri