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This Author published in this journals
All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of Tourism and Economic International Journal of Tourism and Economic Studies
Moch. Nur Syamsu
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Journal of Tourism and Economic

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Keterkaitan Faktor Electronic Word of Mouth dan Aksesibiltas dengan keputusan berkunjung Di Umbul Kemanten Klaten Gentah Sulfindarnarko; Kiki Rizki Makiya; Moch. Nur Syamsu
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/5ka4sw07

Abstract

This study aims to analyze how the e-WoM factor and accessibility affect tourists' visiting decisions at Umbul Kemanten. This research uses quantitative methods by involving 100 tourists as respondents. Data were analyzed using multiple linear regression analysis. The results showed that e-WOM has a positive and significant influence on visiting decisions, and accessibility also affects visiting decisions. These findings are expected to improve promotional strategies on social media and accessibility to increase tourist visits at Umbul Kemanten Klaten.
Co-Authors Gentah Sulfindarnarko Halim Ahmad Hesti Purwaningrum Kiki Rizki Makiya Nanda Lovicha Nining Yuniati Rakhmat Ashartono Sesa Mia Audenada