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All Journal Jurnal Minfo Polgan (JMP)
Agus Dedi Subagja
Program Studi Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Subang, Indonesia
Computer Science & IT Library & Information Science Mathematics Social Sciences

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Utilisation of Social Media in Market Research and Business Decision Analysis Abu Muna Almaududi Ausat; Riko Mersandro Permana; Filda Angellia; Agus Dedi Subagja; Wahyuni Sri Astutik
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12485

Abstract

In recent years, social media has experienced significant growth and become a very popular platform for individuals and companies. Social media such as Facebook, Twitter, Instagram, and LinkedIn have become important places for people to interact, share information, and express their opinions. This study aims to conduct a review of current literature on the utilisation of social media in market research and business decision analysis. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study concluded that utilising social media in market research and business decision analysis can provide significant benefits for companies in understanding consumers, identifying market trends, and making smarter business decisions. With direct access to real-time data and user insights, companies can unearth valuable information about their consumers' preferences, behaviours, and needs.
Recent Trends in Social Media Marketing Strategy Wayan Sri Maitri; Suherlan Suherlan; Riyan Dwi Yulian Prakosos; Agus Dedi Subagja; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12517

Abstract

The development of technology and the internet has changed the way companies interact with their consumers. Social media marketing has become one of the increasingly important aspects of a company's marketing strategy. This study aims to analyse the current trends in social media marketing strategies. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study arrived at the conclusion that current trends in social media marketing strategies include the use of video content, collaboration with influencers, the use of stories, the use of AR and VR technologies, content personalisation, UGC, audience engagement and responsiveness, the use of data and analytics, data management and privacy, and the ability to adapt to changing trends and user behaviour. Effective social media marketing strategies capitalise on these trends to expand reach, increase brand awareness and build strong relationships with audiences.
Co-Authors Abu Muna Almaududi Ausat Filda Angellia Riko Mersandro Permana Riyan Dwi Yulian Prakosos Suherlan Suherlan Wahyuni Sri Astutik Wayan Sri Maitri