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Analisis Swot Dalam Menuju Desa Tangguh Bencana di Kecamatan Bulak, Surabaya Eny Sulistyowati; Ummi Saadah
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.18746

Abstract

The impact of the economy on community vulnerability following a disaster is significant. This research aims to evaluate the strengths, weaknesses, opportunities, and challenges of community empowerment programs in areas affected by tidal floods in the Bulak sub-district of Surabaya, as well as the implementation of programs aimed at developing disaster-resilient villages. The study utilizes a combination of quantitative and qualitative methods, including questionnaires and in-depth interviews. The findings indicate a notable increase in people's awareness of the importance of family savings as a means of disaster preparedness, despite some respondents experiencing a decline in income. However, the skills training initiatives conducted by the local government have shown limited effectiveness in empowering the community to establish independent businesses. An analysis of alternative training options offered to the community reveals that the ease of accessing raw materials, modest initial capital requirements, proficiency in the production process, and market opportunities are key factors that attract community interest in entrepreneurial endeavors. Encouraging active participation of village communities in areas impacted by tidal floods, particularly in mitigating disaster risks associated with the local environment, can be achieved through the establishment of self-managed disaster-resilient villages with full government support.. Dampak ekonomi terhadap kerentanan masyarakat pasca bencana sangat signifikan. Penelitian ini bertujuan untuk mengevaluasi kekuatan, kelemahan, peluang, dan tantangan dari program pemberdayaan masyarakat di daerah yang terkena banjir rob di Kecamatan Bulak, Surabaya, serta implementasi program-program yang bertujuan untuk mengembangkan desa tangguh bencana. Studi ini menggunakan kombinasi metode kuantitatif dan kualitatif, termasuk kuesioner dan wawancara mendalam. Temuan menunjukkan peningkatan yang signifikan dalam kesadaran masyarakat akan pentingnya tabungan keluarga sebagai upaya kesiapsiagaan bencana, meskipun beberapa responden mengalami penurunan pendapatan. Namun, program pelatihan keterampilan yang dilakukan oleh pemerintah daerah belum terlalu efektif dalam memberdayakan masyarakat untuk mendirikan usaha mandiri. Analisis terhadap opsi pelatihan alternatif yang ditawarkan kepada masyarakat menunjukkan bahwa faktor-faktor kemudahan akses bahan baku, persyaratan modal awal yang terjangkau, penguasaan proses produksi, dan peluang pasar menjadi faktor kunci yang menarik minat masyarakat untuk berwirausaha. Mendorong partisipasi aktif masyarakat desa di daerah yang terkena banjir rob, khususnya dalam mitigasi risiko bencana yang terkait dengan lingkungan lokal, dapat dicapai melalui pembentukan desa tangguh bencana yang dikelola secara mandiri dengan dukungan penuh dari pemerintah..Keyword: SWOT, disaster resilient villages, tidal flood
Analisis Pemanfaatan Media Sosial Sebagai Strategi Digital Marketing Pada Gerai Mixue Karang Menjangan Surabaya Aurelia Yoelinda; Iswati I; Eny Sulistyowati
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 7 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22055678

Abstract

This study analyzes the utilization of sosial media as a digital marketing strategy for Mixue outlets in Suraba-ya, identifying supporting and inhibiting factors, as well as assessing the impact on brand awareness and competitiveness. The research employs a descriptive qualitative method, utilizing observation, semi-structured interviews, and documentation with eight informants, consisting of three internal outlet staff and five consum-ers. The results indicate that Mixue actively utilizes TikTok and Instagram, with TikTok serving as the domi-nant platform to engage consumers through promotional content and digital vouchers. The content manage-ment implements a "glocal marketing" approach, combining central management content with independent creative content from store crews. Supporting factors include routine Zoom coordination, strict SOPs, a solid team culture, and affordable pricing strategies. Inhibiting factors include stock shortages, discrepancies be-tween sosial media content and product reality, outlet-specific voucher systems, and internal outlet competi-tion. This digital marketing strategy significantly enhances brand awareness, purchasing decisions, and con-sumer loyalty, while organically driving user-generated content (UGC).
Eksplorasi Brand Equity dalam Membangun Loyalitas Pelanggan Tomoro Coffee Shop di Surabaya Delfan Mahmuddin; Iswati I; Eny Sulistyowati
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 7 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22065663

Abstract

The increasingly competitive development of the coffee shop industry in Surabaya has driven the importance of a deep understanding of the factors that shape customer loyalty, particularly through the exploration of Brand Equity. This study aims to explore the phenomenological experiences of customers towards the dimensions of Brand Equity which include brand awareness, brand association, perceived quality, and brand loyalty, as well as their influence on the formation of relational and transactional loyalty of Tomoro Coffee customers in Surabaya. This study uses a qualitative, interpretative phenomenological approach with data collection through in-depth semi-structured interviews. The research informants were four people selected by purposive sampling, consisting of one shop manager, one barista, and two regular customers of Tomoro Coffee in Surabaya. Data analysis was conducted using the Miles and Huberman model which includes data reduction, data presentation, and conclusion drawing, with validity testing through source triangulation and reconfirmation with sources. The research findings identified six main themes in the formation of customer loyalty at Tomoro Coffee in Surabaya, namely brand awareness and recognition as the initial gateway to loyalty formed through social media, recommendations from others, and strategic store locations; brand associations that form a positive imagemodern, aesthetic, comfortable, and in line with urban lifestyles; perceived quality as a dominant factor that includes consistency of coffee taste, service quality, cleanliness, and comfort of the room; customer experience that creates an emotional bond, where the coffee shop is not just a place to buy drinks but a personally meaningful space; brand loyalty reflected in repeat purchasing behavior without the need to compare with competitors intensively; and brand recommendations and advocacy as the highest form of loyalty that encourages organic word-of-mouth promotion.
Pengaruh Kontrol Diri dan Manajemen Waktu terhadap Tingkat Kecanduan Handphone Pada Mahasiswa STIE IBMT Surabaya Angkatan 2024 Muhammad Gufron; Iswati I; Eny Sulistyowati
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 8 (2026): September 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22704661

Abstract

This study aims to understand how self-control and time management affect the level of mobile phone dependence among STIE IBMT students in the Class of 2024. Excessive mobile phone use can lead to decreased ability to focus while studying, decreased academic results, and ineffective time management. Therefore, it is important to understand the role of self-control as a person's ability to control impulses and behavior, as well as time management skills in planning and organizing daily activities effectively, thereby reducing the habit of excessive mobile phone use. This study uses a quantitative approach by conducting a survey. Data were obtained by distributing questionnaires to 99 STIE IBMT students in the Class of 2024 students saturated sampling (census) technique. The research instrument used a Likert scale with four answer options. Data analysis was carried out by testing validity, reliability, classical assumptions, and using multiple linear regression analysis to determine the impact of each variable separately and simultaneously. This study shows that the ability to control oneself has a positive and significant impact on the level of mobile phone dependence. Time management can significantly influence the level of mobile phone addiction. Simultaneously, the ability to control oneself and manage time significantly influences the level of dependence on mobile phones among STIE IBMT students of the Class of 2024. This shows that the better a person's ability to control themselves and manage time, the less likely they are to become addicted to using mobile phones.