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All Journal Journal Of Business, Finance, and Economics (JBFE) Socius: Social Sciences Research Journal
Riny Viri Insy Sinaga
Universitas Alwashliyah
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Kualitas Pelayanan Pegawai Terhadap Kepuasan Masyarakat Pada Kantor Pos Cabang Balige Rini Wati; Riny Viri Insy Sinaga; Zulaili Zulaili
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3794

Abstract

This study aims to determine whether the role of UMKM and the potential of the business sector either partially or simultaneously have a significant influence on people's income in Rumah Lengo Village, STM Hulu District and what is the percentage. The method used in this study is a quantitative method with several tests, namely reliability analysis, classical assumption deviation test and linear regression. Based on the regression results of the primary data processed using SPSS 20, the multiple linear regression equation is obtained as follows: Y = 9.842 + 0.325 X1 + 0.460 X2 + e. Partially, the MSME role variable (X1) has a significant influence on people's income, as evidenced by the t count > t table (4.125 > 1.988). The variable potential of the business sector (X¬2) has a significant influence on people's income, as evidenced by the t count > t table (5.565 > 1.988). Simultaneously, the role of MSME variables (X1) and the potential of the business sector (X2) have a significant influence on people's income. This means that the hypothesis in this study is accepted, as evidenced by the calculated F value > F table (68.444 > 3.10). The MSME role variable (X1) and the potential of the business sector (X2) are able to contribute to the purchasing decision variable by 61.7% while the remaining 38.3% is influenced by other variables not examined in this study. From the conclusions above, the authors provide suggestions to see the potential for MSMEs to have a significant influence, so the community, with the assistance of the Village Government, should further increase the zalacca chip business so that it is more developed. It is hoped that in the future there will be in-depth research conducted by other researchers regarding the variable role of MSMEs and the potential of the business sector on people's income.
The Influence of Service Quality and Digital Marketing on the Decision to Use Travel Transportation Services at CV. Velozy Zenius Trust Medan Yogi Khairullah; Hablil Ikhwana; Riny Viri Insy Sinaga; Fahri Alamsyah
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 4 (2026): November 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23579214

Abstract

This study aims to analyze the effect of service quality and digital marketing on the decision to use transportation services at CV Velozy Zenius Trust Medan. This research employed a quantitative method with an associative approach. The population consisted of customers of CV Velozy Zenius Trust Medan, with a sample of 50 respondents selected using purposive sampling. Data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²).The results of the multiple linear regression analysis produced regression coefficients of 0.332 for service quality and 0.661 for digital marketing, indicating that both variables have a positive effect on the decision to use services. The t-test results showed that service quality has a significant effect with a t-value of 3.984 t-table of 2.011, and digital marketing has a significant effect with a t-value of 8.937 t-table of 2.011. The F-test result showed an F-value of 108.259 with a significance level of 0.000 0.05, indicating that service quality and digital marketing simultaneously have a positive and significant effect on the decision to use transportation services. The coefficient of determination (R²) of 0.822 indicates that 82.2% of the variation in service usage decisions can be explained by service quality and digital marketing, while the remaining 17.8% is influenced by other variables outside this study. In conclusion, improving service quality and implementing effective digital marketing strategies significantly increase consumers’ decisions to use transportation services at CV Velozy Zenius Trust Medan.
The Influence of Communication Quality and Service Facility Availability on Public Perception of Employee Professionalism at the Post Office of PT. Pos Indonesia (Persero) Tbk KCP Sialang Buah Yahya Y; Hablil Ikhwana; Riny Viri Insy Sinaga; Fahri Alamsyah
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 4 (2026): November 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23758185

Abstract

This study aims to examine and analyze the partial and simultaneous effects of communication quality and public service facility availability on public perception toward employee professionalism. The research approach utilized is descriptive quantitative. The study was conducted at PT. Pos Indonesia Tbk KCP Sialang Buah, with the service users or customers acting as the research subjects. The sample consisted of 100 respondents selected through specific sampling techniques from the customer population. Data were collected by distributing structured questionnaires measured on a Likert Scale. The data were processed statistically using SPSS version 19 software through validity testing, reliability testing, classic assumption tests, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination. The partial test (t-test) indicated that communication quality has a positive and significant effect on the perception of employee professionalism with a value of t count t table (6.117 1.9847). The availability of service facilities also shows a partial positive and significant effect with a value t count t table (4.012 1.9847). Furthermore, the simultaneous test (F-test) proved that both independent variables jointly exert a significant effect on the dependent variable F count 448.809 F table ( 3.09) with a significance level of 0.000 0.05. The coefficient of determination result of 0.902 indicates that 90.2% of the variation in employee professionalism perception is explained by communication and facilities, while the remaining 9.8% is influenced by other external factors.
Co-Authors Fahri Alamsyah Hablil Ikhwana Rini Wati Yahya Y Yogi Khairullah Zulaili, Zulaili