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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Eduvest - Journal of Universal Studies
Endah Andriani PratiwI
Universitas Jendral Achmad Yani
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee Petrus Mongol; Benni Purba; Anto Tulim; Purnaya Sari Tarigan; Endah Andriani PratiwI
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1132

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup terhadap keputusan pembelian pada marketplace shopee. Populasi dalam penelitian ini adalah mahasiswa stambuk 2019-2021 Fakultas Ekonomi Bisnis Universitas Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup, yang menjadi variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi IBM SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa kemudahan penggunaan e-commerce berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif signifikan terhadap keputusan pembelian dan gaya hidup berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa kemudahan penggunaan e-commerce, harga dan gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian.
Student Perceptions of LDKK (Latihan Dasar Kepemimpinan dan Kedisiplinan) Viewed from the Perspective of Psychological Capital at UNJANI Endah Andriani Pratiwi; Yoga Hardianto
Eduvest - Journal of Universal Studies Vol. 6 No. 5 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i5.52608

Abstract

This study aims to examine students' perceptions of the Basic Discipline and Leadership Training Program (Latihan Dasar Kedisiplinan dan Kepemimpinan/LDKK) from the perspective of Psychological Capital among students of Universitas Jenderal Achmad Yani (UNJANI). A quantitative explanatory research design was employed. The sample consisted of 240 undergraduate students who had participated in the LDKK program, selected through purposive sampling. Data were collected using a Psychological Capital questionnaire encompassing four dimensions self-efficacy, hope, optimism, and resilience as well as a scale measuring students' perceptions of LDKK. Data analysis was conducted using multiple linear regression with SPSS. The results indicate that Psychological Capital has a significant simultaneous effect on students' perceptions of LDKK (R² = 0.42; p < 0.001). Partially, self-efficacy, hope, optimism, and resilience each exerted a positive and significant effect on students' perceptions of LDKK (p < 0.05). These findings suggest that students with higher levels of Psychological Capital tend to perceive the LDKK program more positively. This study highlights the importance of positive psychological resources in shaping students' perceptions of leadership and discipline training in higher education. Practically, the findings suggest that integrating Psychological Capital development into the design and implementation of LDKK may enhance program effectiveness and students' overall learning experience.
Co-Authors Benni Purba Petrus Mongol Purnaya Sari Tarigan Tulim, Anto Yoga Hardianto