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All Journal AKTUAL JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL AGROTEKNOSAINS JURNAL REGIONOMIC Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR) Ulil Albab
Benni Purba
Universitas Quality Berastagi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH TEKNOLOGI INFORMASI TERHADAP PENINGKATAN KINERJA PEGAWAI Benni Purba; Herikson Tampubolon
Jurnal AKTUAL Vol 20, No 1 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i1.146

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh teknologi informasi terhadap peningkatan kinerja pegawai pada Kantor Kepala Desa Sempajaya Kecamatan Berastagi Kabupaten Karo. Pemanfaatan teknologi informasi sistem komputer dengan sistem paralel, LAN (local area network), maupun on-line akan mempermudah pengiriman atau transfer data dari suatu organisasi atau intansi ke organisasi atau instansi lain, dari suatu lokasi ke lokasi lain, tanpa dibatasi oleh jarak, waktu dan ruang.Peran teknologi informasi akan memberikan manfaat seperti : penghematan dan ketepatan waktu, akurasi informasi yang baik, mempercepat pengeluaran dan penerbitan surat-surat penting, menyimpan data-data penting dalam kapasitas besar dan tidak memerlukan tempat yang besar atau luas sehingga akan mempermudah penyelesaian kegiatan organisasi. Di dalam penelitian ini digunakan data primer dan sekunder yang diambil dari  Kantor Kepala Desa Sempajaya Kecamatan Berastagi Kabupaten Karo. Data yang diambil adalah data tentang pengaruh teknologi informasi dengan kinerja pegawai di kantor kepala desa Sempajaya kecamatan Berastagi kabupaten Karo. Dalam penelitian ini terdapat variabel bebas (independent variable) yaitu teknologi informasi (X) dan variabel terikat (dependent variable) yaitu kinerja pegawai (Y). Hasil penelitian menunjukkan bahwa Fasilitas Teknologi Informasi berpengaruh nyata terhadap peningkatan kinerja pegawai di Kantor Kepala Desa Sempajaya Kecamatan Berastagi Kabupaten Karo.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PERHUBUNGAN KABUPATEN KARO Benni Purba; Menanti Sembiring
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
Publisher : JURNAL REGIONOMIC

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Abstract

Human resoucers play a very important role in on organization because human resourcesare the main generator of all activities of organization. The survival of the organization is largely determined by human resources who have good work discipline. This study aims to determine the effect of work discipline on employee performance at the Karo District Transportation Department. The sampling technique in this study using a total sample where the entire population in this study was used as a sample, namely a number of 51 people. Primary data were collected through a questionnaire. The analytical method used is simple linear regression analysis. To test the proposed hypothesis, the t test and the coefficient of determination test. The results showed that the work discipline variable had a significant effect on the performance of the employees of the Karo Regency Transportation Department. The results of simple linear regression analysis obtained regression equation Y = 11,261 + 0,803X + e. The coefficient of determination obtained is 0.496 or 49.60%, the performance of the Karo District Transportation Department employees is influenced by work discipline.
ANALISIS PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN JASA PADA PT. PRUDENTIAL LIFE ASSURANCE KABANJAHE Menanti Sembiring; Benni Purba
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

This research is aim to investigate the influence of promotion towards the increasing of sale service in PT. Prudential Life Assurance, Kabanjahe. Population of this research is about 724 of people and to be taken about 88 of people to become sample. Technique of collecting data which is used is by questioner that by doing sharing questioner to respondent. Technique of analyzing data which is used is Simple Linier Regression, and also for investigating the contribution of promotion’s variable towards the increasing of sales, there will be used determination coefficient formula (R2 ). After analyzing the data, we will get regression formula Y = 5,678 + 0,805X + e automatically. Then, we will get the value of determination coefficient (R2 ) about 0,606 which mean that the promotion that has been done by PT. Prudential Life Assurance was able to influence the increasing of assurance sale service about 60,60 % and its rest about 39,40 % was influenced by the other factor. For testing hypothesis in this research, used test t and gotten the value of tcalculated = 11,513, and t table = 1,662. So, by this investigation can be known that promotion is able to influence the increasing of sale significantly in PT. Prudential Life Assurance, Kabanjahe.
ANALISIS PENGARUH KUALITAS PRODUK KERANJANG TERHADAP KEPUASAN PELANGGAN PADA PURREBRA DI PECEREN BERASTAGI Benni Purba; Menanti Sembiring; Ingan Ukur Sitepu; Piman Bastanta Barus; Edo Rivaldy
JURNAL AGROTEKNOSAINS Vol 6, No 2 (2022): JURNAL AGROTEKNOSAINS
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/ja.v6i2.802

Abstract

This study aims to determine and analyze the effect of product quality on customer satisfaction at PURREBRA Peceren Berastagi. The study used a descriptive approach. The population in this study are all customers of the PURREBRA Peceren Berastagi basket.  The number of research samples taken as many as 100 people, with the Accidental Sampling approach, which is a sampling technique based on chance, namely anyone who happens to buy a basket if it is deemed suitable as a sample. Analysis of the data used is descriptive analysis and linear regression analysis. Data were collected by questionnaire. The results showed that: product quality has a significant effect on customer satisfaction PURREBRA Peceren Berastagi where the value of t = 6.556 with sig. 0.000 > t table = 1.666. The regression equation Y= 10,410 + 0,636X + e. R Square value of 0.305 means 30.50% and the remaining 69.50% is influenced by other factors not examined in this study.
Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee Petrus Mongol; Benni Purba; Anto Tulim; Purnaya Sari Tarigan; Endah Andriani PratiwI
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1132

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup terhadap keputusan pembelian pada marketplace shopee. Populasi dalam penelitian ini adalah mahasiswa stambuk 2019-2021 Fakultas Ekonomi Bisnis Universitas Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup, yang menjadi variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi IBM SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa kemudahan penggunaan e-commerce berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif signifikan terhadap keputusan pembelian dan gaya hidup berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa kemudahan penggunaan e-commerce, harga dan gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian.
PENGARUH JIWA KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA YANG BERLOKASI DI DESTINASI AIR TERJUN SIPISO PISO Rosanta Rista Br Tanggang; Menanti Sembiring; Benni Purba
Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i2.2822

Abstract

This study aims to determine the effect of entrepreneurial spirit on business success among business actors located in the Sipiso-Piso Waterfall tourist destination. The research employed a quantitative approach with data collected through questionnaires distributed to business owners. The sample consisted of 35 respondents selected using a saturated sampling technique. Data were analyzed using validity tests, reliability tests, simple linear regression analysis, t-tests, and the coefficient of determination (R²) with the assistance of SPSS version 22. The results indicated that all research instruments were valid and reliable, with Cronbach’s Alpha values of 0.946 for entrepreneurial spirit and 0.870 for business success. The findings revealed that entrepreneurial spirit has a positive and significant effect on business success. The regression analysis showed that an increase in entrepreneurial spirit contributes to higher levels of business success. Furthermore, the t-test results demonstrated a significance value below 0.05, confirming the positive relationship between the variables. The coefficient of determination (R²) value of 0.822 indicates that entrepreneurial spirit explains 82.2% of the variation in business success, while the remaining 17.8% is influenced by other factors not examined in this study.
Pengaruh Sektor Pariwisata Dan Jumlah Wisatawan Terhadap Pertumbuhan Ekonomi Pelaku Usaha Di Kawasan Pasar Buah Berastagi Ribka Eka Tari Br Tarigan; Benni Purba; Menanti Br Sembiring
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 8: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i8.18267

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sektor pariwisata dan jumlah wisatawan terhadap pertumbuhan ekonomi pelaku usaha di Kawasan Pasar Buah Berastagi, Kabupaten Karo. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah seluruh pelaku usaha di Kawasan Pasar Buah Berastagi, dengan jumlah sampel sebanyak 72 responden yang ditentukan menggunakan rumus Slovin. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert. Data yang diperoleh dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, serta koefisien determinasi (R²) dengan bantuan program SPSS.Hasil penelitian menunjukkan bahwa secara parsial sektor pariwisata berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi pelaku usaha dengan nilai thitung sebesar 4,781 dan nilai signifikansi sebesar 0,000 < 0,05. Jumlah wisatawan juga berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi pelaku usaha dengan nilai thitung sebesar 3,578 dan nilai signifikansi sebesar 0,001 < 0,05. Secara simultan, sektor pariwisata dan jumlah wisatawan berpengaruh signifikan terhadap pertumbuhan ekonomi pelaku usaha dengan nilai Fhitung sebesar 29,219 dan nilai signifikansi sebesar 0,000 <0,05. Nilai koefisien determinasi (R²) sebesar 0,459 menunjukkan bahwa 45,9% variasi pertumbuhan ekonomi pelaku usaha dapat dijelaskan oleh sektor pariwisata dan jumlah wisatawan, sedangkan sisanya 54,1% dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, sektor pariwisata memiliki peran penting dalam meningkatkan pertumbuhan ekonomi pelaku usaha di Kawasan Pasar Buah Berastagi.
The Effect of Service Quality and Location on Customer Satisfaction at Serdika Pavilion Lodging, Berastagi Iorina Nerangisa Br Ginting; Ingan Ukur Br Sitepu; Benni Purba
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16781

Abstract

This study aims to analyze the influence of service quality and location on customer satisfaction at the Serdika Pavilion Berastagi Inn, both partially and simultaneously. The variables studied include service quality (X₁), location (X₂), and customer satisfaction (Y). This study uses a quantitative method with a descriptive approach. Data collection was conducted by distributing a questionnaire using a Likert scale to 92 respondents selected from a population of 1,201 customers in 2024 using the Slovin formula. Data analysis was performed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results of the study indicate that service quality and location have a positive and significant effect on customer satisfaction, with a coefficient of determination of 78.6%. These findings suggest that improving service quality, supported by a strategic location, plays a crucial role in enhancing customer satisfaction at the Serdika Pavilion Berastagi Inn.
Strategies Used by Microentrepreneurs to Develop Their Businesses in the Sipiso-Piso Tourist Area Diana Derlina Ndruru; Menanti Br Sembiring; Benni Purba
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16782

Abstract

This study aims to analyze the strategies used by micro-business owners in developing their businesses in the Sipiso-Piso tourist area, Karo Regency, North Sumatra. The concepts examined include strategies related to human resources, capital, products, and marketing. The study employs a descriptive qualitative approach, using data collection techniques such as interviews, observations, and documentation of micro-entrepreneurs in the culinary, souvenir, and lodging sectors during the research period. The results indicate that business development is achieved through the utilization of local labor, self-financing, product quality improvement, and promotion—both in person and via digital media. Consequently, strengthening human resources, improving access to capital, fostering product innovation, and enhancing digital marketing are necessary to support the sustainability of microenterprises in the tourism area.
Strategi Peningkatan Kualitas Sumber Daya Manusia UMKM Melalui Pendampingan oleh Rumah BUMN Kabanjahe Eikhel Suramana Barus; Frans Antoni Sihite; Diki Febrianto Marbun; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11066

Abstract

This study aims to analyze strategies for improving the quality of Human Resources (HR) of Micro, Small, and Medium Enterprises (MSMEs) through mentoring programs conducted by Rumah BUMN Kabanjahe. MSMEs play a strategic role in the national economy; however, they still face various challenges, particularly in terms of HR quality, such as limited managerial skills, low financial literacy, inadequate utilization of digital technology, and lack of business innovation. This research employs a qualitative approach with data collection techniques including observation, interviews, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing and verification. The focus of the study includes the initial condition of MSME HR quality, the forms of mentoring programs provided, and the effectiveness of mentoring in improving the competence and performance of business actors. The results indicate that the mentoring programs include business management training, basic financial management, digital marketing, business legality assistance, and continuous mentoring. These mentoring efforts have proven effective in enhancing knowledge, skills, motivation, and adaptability of MSME actors toward digital transformation. In addition, business performance has improved, as indicated by increased revenue, customer growth, and product quality. Thus, a structured, sustainable, and locally need-based mentoring strategy is a key factor in improving the quality of MSME human resources. This study recommends strengthening collaboration between Rumah BUMN, local government, and educational institutions to create sustainable and competitive MSME HR development.
Co-Authors Aikel Harapenta Sembiring Anisa Sitepu Diana Derlina Ndruru Diki Febrianto Marbun Edo Rivaldy Eikhel Suramana Barus Endah Andriani PratiwI Frans Antoni Sihite Herikson Tampubolon Ingan Ukur Br Sitepu Ingan Ukur Sitepu Iorina Nerangisa Br Ginting Menanti Br Sembiring Menanti br Sembiring Menanti Br Sembiring Petrus Mongol Piman Bastanta Barus Purnaya Sari Tarigan Ribka Eka Tari Br Tarigan Rosanta Rista Br Tanggang Sembiring, Menanti Tulim, Anto