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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Golden Ratio of Data in Summary Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Ilmiah METHONOMI Jurnal Ilmu Manajemen METHONOMIX
Purnaya Sari Tarigan
Universitas Mikroskil
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health Social Sciences

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Pengaruh Kemudahan Penggunaan E-Commerce, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Pada Marketplace Shopee Petrus Mongol; Benni Purba; Anto Tulim; Purnaya Sari Tarigan; Endah Andriani PratiwI
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1132

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup terhadap keputusan pembelian pada marketplace shopee. Populasi dalam penelitian ini adalah mahasiswa stambuk 2019-2021 Fakultas Ekonomi Bisnis Universitas Sumatera Utara. Sampel sebanyak 100 responden. Variabel independen dalam penelitian ini adalah pengaruh kemudahan penggunaan e-commerce, harga dan gaya hidup, yang menjadi variabel dependen adalah keputusan pembelian. Instrumen dalam penelitian ini menggunakan kuesioner yang kemudian diolah dengan menggunakan software aplikasi IBM SPSS versi 26. Untuk menganalisis data menggunakan regresi linear berganda. Hasil penelitian ini secara parsial bahwa kemudahan penggunaan e-commerce berpengaruh positif terhadap keputusan pembelian, harga berpengaruh positif signifikan terhadap keputusan pembelian dan gaya hidup berpengaruh negatif tidak signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa kemudahan penggunaan e-commerce, harga dan gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian.
Pengaruh Digital Marketing dan Brand Image Terhadap Minat Beli Produk Kosmetik Make Over Purnaya Sari Tarigan; Dwi Wahyono; Trisnawati Kusumawardhani; Syusantie Sylfia Sairdama; Aat Ruchiat Nugraha
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1352

Abstract

Modernisasi akan selalu mengalami perkembangan. Penelitian ini bertujuan.agar mengetahui pengaruh digital marketing dan brand image terhadap minat beli produk kosmetik Make Over. Populasi penelitian ini adalah masyarakat di kota Medan. Jumlah sampel diperoleh 100 responden. Metode yang digunakan yaitu kuantitatif, dengan perolehan data dari kuesioner melalui google from. Penelitian ini menggunakan model analisis regresi linier berganda dalam menganalisis data. Hasil penelitian menunjukkan secara masing-masing bahwa digital marketing dan brand image memiliki pengaruh parsial yang positif dan signifikan terhadap minat beli kosmetik Make Over di kota Medan. Hasil digital marketing dan brand image secara simultan berpengaruh positif dan signifikan terhadap minat beli kosmetik Make Over di kota Medan. Hasil nilai R Square dibuktikan sebesar 86,2% oleh variabel dalam penelitian ini.
Harga Dan Kualitas Produk Terhadap Keputusan Pembelian dengan Promosi Sebagai Variabel Moderasi pada E-Commerce Zalora Yola Yolanda; Naca Perangin-Angin; Purnaya Sari Tarigan; Anita Tarihoran
Jurnal Ilmu Manajemen METHONOMIX Vol 7 No 1 (2024): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol7No1.pp29-39

Abstract

The purpose of this research is to determine and analyze the influence of price and product quality on purchasing decisions with promotional capabilities in moderating at Zalora e-commerce among Mikroskil University students. The sample used non-probability sampling with a purposive sampling approach. Data collection methods were carried out using interviews, questionnaires, documentation and literature study. The data analysis method uses multiple linear regression analysis and regression analysis on moderating variables using the moderated regression analysis (MRA) test method using IBM SPSS version 25 software. The research results simultaneously show that price and product quality variables have a significant effect on purchasing decisions. Partially, the price and product quality variables have a significant effect on purchasing decisions. The results of testing the moderating variable show that the promotion variable is unable to moderate the relationship between price and product quality variables with purchasing decisions.
Jack’s Milyader: Manajemen Keuangan untuk Remaja Melalui Literasi Keuangan di Kalangan Siswa SMA Negeri 1 Berastagi Anita Tarihoran; Yola Yolanda; Purnaya Sari Tarigan; Suci Pertiwi
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No2.pp243-248

Abstract

The increasingly complex development of the global economy requires every individual to have knowledge and skills in managing personal finances. Instilling financial literacy from an early age is crucial, particularly during adolescence when mindsets and habits are forming. In Indonesia, the level of financial literacy is still relatively low, especially among teenagers. Based on a survey by the Financial Services Authority (OJK) in 2024, the level of financial literacy among the Indonesian people only reached 65.43%, far below that of developed countries, which reached 70–80%. SMA Negeri 1 Berastagi, as one of the upper secondary education institutions in Karo Regency, North Sumatra, has great potential to become a pioneer in developing financial literacy among teenagers. With more than 1,000 students coming from various socio-economic backgrounds, this school is an ideal place to instill and develop personal financial management skills. The service team conducted a needs survey directly with the principal of SMA Negeri 1 Berastagi, and the results of the discussion showed that students had not received financial literacy insights and there was no direction that educated them to have intelligence in financial management for their better future. The results of the service of SMA Negeri 1 Berastagi are that students understand financial management for adolescents through financial literacy.
The Mediation Role of Job Satisfaction in the Relationship Between Physical And Psychosocial Work Environment on Employee Retention Anto Tulim; Purnaya Sari Tarigan; Iskandar Muda
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1822

Abstract

Human resources are those who provide the strength, expertise, creativity, and enthusiasm to manage an organization's shared assets. This is certainly a significant asset and is crucial for company management. Employees are a vital element in a company because of their significant contribution to achieving targets and business development. To achieve optimal growth, companies need employees with high skills and strong commitment. Retaining quality employees is a crucial factor in achieving organizational goals, especially amidst increasing global competition. This study aims to analyze the influence of the physical and psychological work environment on employee retention, with job satisfaction as a mediating variable. The method used is a Structural Equation Modeling (SEM) approach based on Partial Least Squares (SmartPLS 4.0). The sample consisted of 120 permanent employees at a private university in Medan. Data were collected using a Likert-scale questionnaire. The results showed that the physical and psychological work environment significantly influenced job satisfaction, and job satisfaction mediated the relationship between the work environment and employee retention. Based on the SmartPLS results, it can be concluded that the research model has high validity and reliability, the relationship between variables is significant and strong, with an R² value indicating a feasible and stable model, and job satisfaction acts as a significant mediator, strengthening the influence of the work environment on employee retention. These results emphasize the importance of creating a physically comfortable and psychologically conducive work environment to increase employee loyalty.
Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Gapyeong Korean BBQ Setia Budi Medan Rahel Olivia Marpaung; Safelya Sigalingging; Apren Halomoan Hutasoit; Purnaya Sari Tarigan
Jurnal Ilmiah METHONOMI Vol. 10 No. 1 (2024): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol10No1.pp69-83

Abstract

The study aims to find out the impact of brand image and price on customer satisfaction re-purchase decisions as an intervening variable on Gapyeong Korean BBQ. This research uses a quantitative method of causal research with primary data taken from the dissemination of the questionnaire. The sample used in this study was 100 respondents who made a purchase at Gapyeong Korean BBQ. This study uses a non-probability sampling technique, namely purposive sampling using the Slovin formula. Slovin is a formula used to find large samples that are estimated to represent the entire population. The data analysis technique in this study uses (SEM) structural equation modeling using the help of smart-PLS to solve the formula problems and hypotheses that have been formulated in this research as well as used to test the relationship between variables. The results of this study showed that brand image did not have a significant impact on consumer satisfaction, price had a significant influence on cosmopolitan satisfaction, brand image had no significant effect on re-purchase decisions, price did not significantly influence re-purchase decisions, customer satisfaction had no significant impact on resupply decisions, consumers satisfaction could not mediate the influence of brand image variables on resumption decisions, and consumers satisfaction couldn’t mediate price on resuspension decisions
Co-Authors Aat Ruchiat Nugraha Anita Tarihoran Apren Halomoan Hutasoit Benni Purba Dwi Wahyono Endah Andriani PratiwI Iskandar Muda Naca Perangin-angin Petrus Mongol Rahel Olivia Marpaung Safelya Sigalingging Suci Pertiwi SYUSANTIE SYLFIA SAIRDAMA Trisnawati Kusumawardhani Tulim, Anto Yola Yolanda