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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum
Sucipto Asan
Universitas Pelita Harapan
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Intensi Kewirausahaan Dalam Kerangka Goal-Directed Behavior Model Novi Chandra; Sucipto Asan
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 2 (2023): Oktober 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i2.4617

Abstract

The Indonesian millennial generation, especially the student group, is the potential resources  for the development of  the Indonesian future economy. This research used the Goal-Directed Behavior Model to determine the relationship between attitudes, subjective norms, anticipated positive emotions, negative emotions, entrepreneurial desires, frequency of past behavior, per-ceived behavioral control on Indonesian students' entrepreneurial intentions. This research in-volved 365 respondents. This quantitative research uses an online survey using purposive sam-pling and non-probability methods. The PLS-SEM is used for data processing. The results showed a positive relationship between attitudes, subjective norms, anticipated negative emotions, perceived behavioral control, and entrepreneurial desire. This research also found a positive relationship between entrepreneurial desire, frequency of past behavior, and per-ceived behavioral control on entrepreneurial intentions. It is hoped that this research can pro-vide a theoretical contribution to the Goal-Directed Behavior model framework as well as con-tributions from entrepreneurship education institutions in Indonesia.
Co-Authors Antonio, Ferdi Novi Chandra