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The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers Christian, Joshua; Karissa, Febby; Handoyo, Boas; Antonio, Ferdi
KINERJA Vol 25, No 1 (2021): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i1.4357

Abstract

E-commerce business grows over time and has changed retail business behavior all over the world. To expand, e-commerce uses ads personalization to study customer needs and track customer behavior. This study aims to analyze the effect of perceived ads personalization towards online impulse buying tendency. The research model hypothesized the effect of perceived ads personalization towards online impulse buying tendency. The mediating variables in this study are perceived novelty, privacy concerns, advertising value, perceived relevance, creepiness, affective reactance, and attitudes towards ads. The study also used a moderating variable of purchasing frequency to distinguish how effective personalized advertising is in groups that are classified as high and the low-frequency buyer on e-commerce. This study using quantitative research methods with PLS-SEM data analysis. Respondents were taken by purposive sampling on millennial social media users in Jabodetabek. The results showed that perceived advertising personalization had a positive effect on perceived novelty, privacy concern, advertising value, perceived relevance, and creepiness. Furthermore, this study found perceived novelty, advertising value, and perceived relevance have a positive effect on attitudes towards ads. Creepiness indicates a positive effect on affective reactance, while privacy concern and affective reactance have a negative effect on attitudes towards ads. One of the findings is that attitudes towards ads had a positive impact on online impulsive buying tendency. The frequency of purchase is proven to be a moderator that weakens the influence of attitudes towards ads to online impulse buying tendency.Keywords: perceived ads personalization, perceived novelty, privacy concern, advertising value, perceived relevance, creepiness, affective reactance, attitudes toward ads, online impulse buying tendency, e-commerce
THE INFLUENCE OF E-SERVICEQUALITY AND TRUST ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY (AN EMPIRICAL STUDY ON ONLINE SYARIAH BANKING IN INDONESIA) Saputra, Muh Fauzan; Antonio, Ferdi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v8i2.35163

Abstract

Abstract: Regardless of the rise in the number of online banking users in Indonesia, its adoption and customers satisfaction on online banking services are still below the anticipated levels. The aim of this study is to analyze the influence of e-servicequality through its dimensions and trust on online banking toward customer satisfaction and its impact on customer loyalty. This study applied quantitative method with survey study design approach. Data are collected from Bank Syariah Indonesia (BSI) online banking customers. BSI is a result of merger between state-owned subsidiaries banks. Sample were taken purposively by online questionnaires with 1-5 Likert Scale in April 2021. The conceptual framework is tested empirically with SmartPLSâ„¢ 3.3. The result found that there are four dimensions that significantly influence customer satisfaction. Efficiency has the most significant influence on customer satisfaction. Trust has direct influence on customer satisfaction and impact toward customer loyalty. However, satisfaction demonstrated the biggest impact on customer loyalty. This study is fruitful for further academic research, as it describes the way Sharia online banking e-servicequality determinants predict customer satisfaction that is also impacting customer loyalty. The result of this study will be helpful to assist banking sector in building effective service marketing strategies.Abstrak: Terlepas dari peningkatan jumlah pengguna perbankan online, adopsi dan kepuasan pelanggan terhadap layanan perbankan online masih di bawah tingkat yang diantisipasi. Tujuan dari penelitian ini untuk meng-analisa hubungan antara dimensi kualitas layanan dan kepercayaan salam online banking terhadap kepuasan pelanggan dan dampaknya terhadap loyalitas pelanggan. Penelitian ini menggunakan kuantitatif survey. Data dikumpulkan dari nasabah BSI online banking. Bank Syariah Indonesia (BSI) merupakan hasil penggabungan dari tiga anak usaha Bank BUMN. Sampel diambil secara sengaja dengan online kuisioner dengan skala Likert 1-5 dibulan April 2021. Kerangka konseptual diuji menggunakan SmartPLSâ„¢ 3.3. Hasil dari penelitian menemukan bahwa terdapat empat dimensi yang sangat mempengaruhi kepuasan pelanggan. Efisiensi merupakan pengaruh terkuat terhadap kepuasan pelanggan. Kepercayaan memiliki pengaruh langsung kepada kepuasan pelanggan dan dampak kepada loyalitas pelanggan. Penelitian ini bermanfaat kepada penelitian akademis lebih lanjut, karena penelitian ini menjelaskan bagaimana penentu kepuasan pelanggan bank Syariah memprediksi kepuasan pelanggan dan juga mempengaruhi loyalitas pelanggan. Hasil penelitian ini akan membantu sector perbankan dalam membangun strategi marketing yang efektif.
Antecedents Of Memorable Rural Tourism Evidence From Indonesian Traveler Juliana Juliana; Ferdi Antonio
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 1 (2022): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.166 KB) | DOI: 10.31294/eco.v6i1.11730

Abstract

ABSTRACTThe purpose of this study was to examine the arousal and memorable rural experience that had an effect on revisitation intention, willingness to pay rural product, positive e-wom. The population of this study is tourism visiting tourist villages in Indonesia. The sample in this study were 200 respondents. This research is a quantitative research with survey method. Data collection tools in this study using a questionnaire. Online questionnaires distributed to domestic tourists who visit tourist villages to respondents using the Non Probability Sampling approach using purposive sampling with the criteria that tourists have visited once a year a tourist village in Indonesia. Data analysis using PLS-SEM. The results of the study there is one variable that is not significant, namely the ACBT variable on Arousal. Meanwhile, Education, Entertainment, Escapism, Esthetics have a significant and positive effect on arousal and the Memorable Rural Tourism experience variable has a significant and positive effect on Revisiting Intention, Willingness to pay rural product, Willingness to share positive e-wom. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. Keyword : Arousal, Memorable Rural Tourism Experience, revisitation intention, willingness to pay rural product, positive e-wom
Pengaruh Praktek Manajemen Pada Nurse Satisfaction Serta Dampaknya Terhadap Nurse Loyalty Di Era Pandemi Covid-19 (Studi Empiris Pada Rumah Sakit Swasta XYZ di Jakarta) Reno Prananditya Ashaf; Ferdi Antonio
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 5, No 2 (2021): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.817 KB) | DOI: 10.52643/marsi.v5i2.1519

Abstract

Tenaga perawat merupakan tenaga kesehatan yang sangat krusial dalam berlangsungnya suatu pelayanan kesehatan di rumah sakit. Namun terdapat banyak faktor penyulit yang muncul di era pandemi Covid-19 yang menuntut manajemen rumah sakit untuk lebih adaptif dalam mengelola tenaga perawat di rumah sakit.. Penelitian ini bertujuan untuk menguji anteseden dari satisfaction yaitu healthcare planning, healthcare organizing, healthcare staffing, healthcare leading, dan healthcare controlling terhadap nurse loyalty di rumah sakit dalam situasi pandemi Covid-19. Data empiris yang di analisis dalam penelitian ini diperoleh dari rumah sakit XYZ. Sampel diperoleh menggunakan probability sampling yang memperoleh 204 data responden melalui kuesioner yang disebar secara online. Analisis dari data yang dikumpulkan dilakukan dengan menggunakan metode PLS-SEM. Hasil penelitian ini menunjukkan bahwa healthcare staffing, healthcare leading, dan healthcare controlling memilki pengaruh positif yang signifikan pada nurse satisfaction. Pengaruh langsung pada nurse satisfaction yang terkuat adalah healthcare staffing. Dampak positif dari nurse satisfaction terhadap nurse loyalty juga terbukti signifikan. Dengan demikian, teori kepuasan pegawai dalam pelayanan kesehatan dapat dikonfirmasi oleh penelitian ini. Model penelitian ini memiliki moderate predictive accuracy serta medium predictive relevance sehingga masih dapat dikembangkan lebih lanjut. Beberapa implikasi manajerial dapat diambil dari penelitian ini, serta rekomendasi bagi penelitian selanjutnya.
Anteseden Dari Family Satifaction Serta Dampaknya Terhadap Hospital Image (Studi Pada Pelayanan Di Kamar Jenazah Dan Pemulasaraan Jenazah Pada Rumah Sakit Swasta Tipe “B”) Evi Untoro; Ferdi Antonio
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 5, No 1 (2021): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.877 KB) | DOI: 10.52643/marsi.v5i1.1290

Abstract

Rumah sakit swasta bersaing dengan cara mengupayakan kualitas pelayanan yang dapat memenuhi berbagai kebutuhan konsumennya. Salah satu unit pelayanan di rumah sakit yang sering terabaikan adalah pelayanan di ruang jenazah dan pemulasaraan jenazah. Keluarga dari jenazah tentunya ingin jenazah orang yang dicintai diperlakukan dengan hormat dan sebaik-baiknya sebelum dimakamkan.  Penelitian ini terkait dengan faktor-faktor yang dapat berpengaruh pada kepuasan konsumen pada pelayanan tersebut masih jarang ditemukan.  Tujuan penelitian ini untuk menguji pengaruh dari administration process, corpse transport dan hygiene and safety pada pelayanan dari mortuary clerk dan perawat pada family satisfaction, serta dampaknya pada hospital image. Metode penelitian: penelitian terapan, rancangan potong lintang, sampel 162 diambil secara purposive sampling, data diperoleh dengan mengisi kuesioner dari penelitian ini secara online. Analisis menggunakan PLS-SEM.  Hasil penelitian menunjukkan bahwa dari ketiga anteseden proses, serta variable mediasi mortuary clerk dan perawat mempunyai pengaruh positif yang signifikan pada family satisfaction. Pengaruh paling kuat didapatkan dari administration process dan hygiene and safety.  Sedangkan pengaruh langsung pada family satisfaction ditemukan paling kuat dari mortuary clerk.  Ditemukan dampak positif dari family satisfaction terhadap hospital image, dengan demikian hasil penelitian ini mengkonfirmasi teori kepuasan konsumen dalam pelayanan kesehatan sekaligus menunjukkan aplikasi baru dalam pelayanan pengurusan jenazah (mortuary service). Model penelitian ini memiliki moderate predictive accuracy serta medium predictive relevance sehingga dapat dikembangkan dalam penelitian lebih lanjut.    Terdapat implikasi manajerial dari temuan penelitian ini serta rekomendasi bagi penelitian selanjutnya.
Anteseden Dari Psychological Empowerment Dan Dampaknya Terhadap Nurses Burnout (Studi Empiris Pada Rumah Sakit XYZ Di Tangerang Saat Pandemi COVID-19) Jason Bustam; Ferdi Antonio
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 5, No 2 (2021): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/marsi.v5i2.1416

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh anteseden dari psychological empowerment terhadap burnout pada perawat yang bekerja di Rumah Sakit XYZ di Tangerang saat pandemi. PLS-SEM digunakan untuk menganalisis data empiris yang diperoleh melalui simple random sampling. Didapatkan 80 responden yang memenuhi syarat melalui kuesioner yang telah didistribusikan secara online. Hasil penelitian menunjukkan bahwa enam dari delapan variabel kualitas kehidupan kerja, serta variabel mediasi psychological empowerment mempunyai pengaruh yang negatif yang signifikan pada burnout. Pengaruh langsung pada psychological empowerment ditemukan paling kuat dari opportunity to develop human capital dan adequate and fair compensation. Ditemukan dampak negatif dari psychological empowerment terhadap burnout, dengan demikian hasil penelitian ini mendukung teori kualitas kehidupan kerja dapat meningkatkan pemberdayaan psikologis di antara perawat, sekaligus menunjukkan aplikasi yang baru terhadap pemberdayaan psikologis perawat. Model penelitian ini memiliki moderate predictive accuracy dan medium predictive relevance, sehingga dapat dikembangkan dalam penelitian lebih lanjut. Terdapat implikasi manajerial yang didapatkan dari temuan penelitian ini serta rekomendasi bagi peneliti selanjutnya.
Antesedent Dari Online Trust Serta Dampaknya Terhadap Willingness To Choose Konsultasi Online (Studi Empiris Pada Konsumen Aplikasi Layanan Kesehatan) Rio Alexandro; Ferdi Antonio
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 5, No 2 (2021): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.947 KB) | DOI: 10.52643/marsi.v5i2.1703

Abstract

Rumah sakit swasta bersaing dengan cara mengupayakan kualitas pelayanan yang dapat memenuhi berbagai kebutuhan konsumennya. Salah satu unit pelayanan di rumah sakit yang sering terabaikan adalah pelayanan di aplikasi online. Pasien pada jaman sekarang tentunya ingin mendapatkan pelayanan dengan cara yang praktis dan berkualitas. Terutama pada masa pandemi Covid 19 dimana layanan tatap muka dibatasi dan banyak kegiatan dilakukan secara online. Sejauh ini penelitian terkait faktor-faktor yang dapat berpengaruh pada kepuasan konsumen pada pelayanan tersebut masih jarang ditemukan. Untuk mengisi kekosongan tersebut disusun model penelitian yang dimodifikasi dari penelitian terdahulu. Tujuan penelitian ini untuk menguji pengaruh dari professional knowledge, physician rank, treatment effect, physician image, response speed, service commitment, service attitude, communication efforts terhadap cognitive trust dan affective trust serta dampaknya pada willingness to choose. PLS-SEM digunakan untuk menganalisis data empiris yang diperoleh dengan purposive sampling Didapatkan 273 responden yang memenuhi syarat melalui kuesioner yang didistribusikan secara online. Hasil penelitian menunjukkan bahwa professional knowledge dan treatment effect tidak terbukti secara signifikan mempunyai pengaruh positif pada cognitive trust. Service attitude dan communication efforts, tidak terbukti secara signifikan mempunyai pengaruh positif pada afective trust. Physician rank, physician image, dan response speed terbukti signifikan mempunyai pengaruh positif pada cognitive trust. Service commitment terbukti secara signifikan mempunyai dampak positif pada affective trust. Cognitive trust dan affective trust terbukti secara signifikan mempunyai dampak positif pada willingness to choose. Dengan demikian hasil penelitian ini menkonfirmasi teori Kepercayaan pasien terhadap pelayanan dokter dalam melakukan konsultasi kesehatan online baik secara kognitif maupun afektif mempunyai dampak yang nyata pada willingness to choose konsultasi kesehatan online. Model penelitian ini memiliki memiliki moderate predictive accuracy serta medium predictive relevance sehingga dapat dikembangkan dalam penelitian lebih lanjut. Terdapat implikasi manajerial dari temuan penelitian ini serta dan rekomdendasi bagi penelitian selanjutnya.Kata kunci: cognitive trust, affective trust, willingness to choose
Antecedents of Psychological Empowerment and The Impact on Nurses Burnout Jason Jason; Ferdi Antonio
Jurnal Keperawatan Padjadjaran Vol. 9 No. 2 (2021): Jurnal Keperawatan Padjadjaran
Publisher : Faculty of Nursing Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkp.v9i2.1674

Abstract

Background: The health and well-being of nurses are deteriorating due to several factors such as complicated nursing practices, high patient demands, heavy workload, all of which result in frustration and lead to burnout, especially emotional exhaustion. Purpose: The purpose of this study was to examine the effect of the antecedents of psychological empowerment on burnout in nurses who worked at the COVID-19 Hospital XYZ in Tangerang during the pandemic. Methods: This research is a quantitative research with survey. PLS-SEM was used to analyse empirical data obtained through simple random sampling. There were 80 samples collected and analysed through questionnaire that had been distributed online. The results showed that six of the eight variables of quality of work life, as well as psychological empowerment mediating variables, had a significant negative effect on burnout (t-statistic > 1.645). Results: The direct influence on psychological empowerment was found to be the strongest from the opportunity to develop human capital and adequate and fair compensation (coefficient: 0.627 and 0.361). It was found that there was a negative impact of psychological empowerment on burnout (-0.756), thus the results of this study support the theory that the quality of work life can increase psychological empowerment among nurses, as well as show a new application to the psychological empowerment of nurses. Conclusion: This research model has moderate predictive accuracy and medium predictive relevance, so it can be developed in further research. There are managerial implications obtained from the findings of this study related to duration of work per week, work environment, granting of autonomy, as well as recommendations for future researchers regarding sample size and geographic coverage.
The Effect of Perceived Ads Personalization Toward Online Impulse Buying Tendency with Mediating and Moderating Variables, Evidence from Indonesian Millennial E-Commerce Customers Joshua Christian; Febby Karissa; Boas Handoyo; Ferdi Antonio
KINERJA Vol. 25 No. 1 (2021): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i1.4357

Abstract

E-commerce business grows over time and has changed retail business behavior all over the world. To expand, e-commerce uses ads personalization to study customer needs and track customer behavior. This study aims to analyze the effect of perceived ads personalization towards online impulse buying tendency. The research model hypothesized the effect of perceived ads personalization towards online impulse buying tendency. The mediating variables in this study are perceived novelty, privacy concerns, advertising value, perceived relevance, creepiness, affective reactance, and attitudes towards ads. The study also used a moderating variable of purchasing frequency to distinguish how effective personalized advertising is in groups that are classified as high and the low-frequency buyer on e-commerce. This study using quantitative research methods with PLS-SEM data analysis. Respondents were taken by purposive sampling on millennial social media users in Jabodetabek. The results showed that perceived advertising personalization had a positive effect on perceived novelty, privacy concern, advertising value, perceived relevance, and creepiness. Furthermore, this study found perceived novelty, advertising value, and perceived relevance have a positive effect on attitudes towards ads. Creepiness indicates a positive effect on affective reactance, while privacy concern and affective reactance have a negative effect on attitudes towards ads. One of the findings is that attitudes towards ads had a positive impact on online impulsive buying tendency. The frequency of purchase is proven to be a moderator that weakens the influence of attitudes towards ads to online impulse buying tendency.Keywords: perceived ads personalization, perceived novelty, privacy concern, advertising value, perceived relevance, creepiness, affective reactance, attitudes toward ads, online impulse buying tendency, e-commerce
Antecedents of E-Loyalty and its Impact to Online Repurchase Intention Putri Utami Vallen; Ferdi Antonio
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i1.77

Abstract

Research aims to examined further affect from application design, customer services, fulfillment, responsiveness, compensation, contact, e-service quality, e-WOM, e-recovery on e-loyalty and its impact to online repurchase intention. Data analysis method used PLS-SEM through total of 164 respondents Sayurbox application's users. The finding showed from nine antecedents, likewise from e-loyalty mediating variable, eight variables had significant affect to online repurchase intention and not included contact variable which appears not significant. The strongest affect came from responsiveness and application design. Meanwhile, the direct affect on e-loyalty revealed to be the strongest by e-recovery.
Co-Authors Ade Andriani Renouw Adella, Adella Andreas Chandra Santoso Andy Andy Annamaria Gabriela Anton Wachidin Widjaja Ariana, I Made Agus Aristo, Benny Asep Hermawan Austin, Ryan Bambang, Robertus Maria Boas Handoyo Christian, Joshua Christopher Noviandi Tupang Dicky Jhon Anderson Butarbutar Dinata, Freddy Djakasaputra, Arifin Elizabeth Haryanti Evi Untoro Fatimah Malini Lubis Febby Karissa Felicia Setiawan Fitriani, Reni Ginting, Magdalena Lestari Handoyo, Boas Harjono, Eko Ivan Henry Utama Putra I Made Agus Ariana Ilfi Rahmi Putri Innocentius Bernarto, Innocentius Jason Bustam Jason Jason Jordan Jeremy Josephine, Vania Joshua Christian Juliana Juliana Juliana Juliana, Juliana Karissa, Febby Kornelius, Stefani Mutiara Kresna Audito Larasati, Andini Lee, Jemimah Kezia Lia Kurnia Hartanti Marine Novita Meidy C. Elim Moksidy, Jevany Claudia Muhamad Rusadi Letasado Naomi Miryam Norasiya, Milka Anisya Pebriana, Regina Pramezwary, Amelda Pramintasari, Erina Pramono, Rudy Putri Astika Putri Utami Vallen Renaldo, Doddy Reno Prananditya Ashaf Ricca Ricca Ricca, Rica Rio Alexandro Rocky Nagoya Roy G.A. Massie Sabrina O Sihombing Saksono, Lalang Santosa, Sonny Saputra, Muh Fauzan Satoto, Hari Hendriarti Selvi Esther Suwu, Selvi Esther Sembel, Jacquelinda Sandra Sidik, Nuraini Situmorang, Jimmy Muller Hasoloan Sucipto Asan Sukirman Sukirman Sutanto, Eldaa Prisca Refianti Syamsul Ph.D M.A. Hadi Tan, Pauline H. Pattyranie Tansya Sushan Purnaningrum Theresia, Sherly Tiara, Karina Tjiptabudi, Vitta Widiastuti, Annisa Zakia Wijaya, Reisa Melisa Wiyono, Stevie Pramudita Wuisan, Dewi Yuma Luqman Adhli Yusak Yusak