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All Journal SWARNA Jurnal Manajemen Maranatha
Jahja Hamdani Widjaja
Universitas Kristen Maranatha
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pergeseran struktur jangkar karir dominan: Bukti pada karyawan media cetak Meiliani Meiliani; Raga Arie Sagita Nugroho; Jahja Hamdani Widjaja
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6162

Abstract

Career anchor is an intrinsic motivation that drives an individual to pursue what they want to achieve in their career goals. The aim of this study is to reveal individuals internal career orientations using the concept of career anchors. This research is a case study to uncover the dominant career anchor, assess group-based career anchors, and analyze the relationship between career anchors to understand the shifting structure and content of the career anchor concept. Using the purposive sampling method, 49 employees working in a print media company in Bengkulu Province were selected as informants and asked to fill out an online questionnaire. Valid data were analyzed using an octagonal diagram. The results revealed that economic security emerged as the dominant career anchor followed by multiple career anchors. Autonomy, challenge, and service career anchors were not appealing to them. The needs-based career anchors consisting of economic security, geographic stability, and lifestyle was the most preferred group-based anchor categories among the respondents and proved that various career anchors become work goals. However, no employee chose the values-needs career anchor. It was found that all career anchor relationships were complementary. These results question the concept that an individual only has one dominant career anchor and contribute to the concept of multiple career anchors. The print media employees themselves prefer to perform all kinds of work that can meet their basic needs rather than being creative. It is recommended that companies can create flexibility in employee work that accommodate these needs so that they can be innovative.
Implementasi Strategic Marketing untuk Meningkatkan Daya Saing Sekolah Berbasis Nilai: Pengabdian kepada Masyarakat di Sekolah Hidup Baru Bandung Maya Malinda; Boedi H. Kuslina; Sherlywati Sherlywati; Jahja Hamdani Widjaja; Stephanus Abednego; Teguh Juliawan Maria; Magdalena Kristiyanti
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 8 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Agustus, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i8.3452

Abstract

Persaingan antar sekolah swasta yang semakin ketat menuntut lembaga pendidikan tidak hanya meningkatkan mutu akademik, tetapi juga menerapkan strategi pemasaran yang mampu membangun citra, memperkuat hubungan dengan masyarakat, dan meningkatkan daya saing. Sekolah Hidup Baru Bandung sebagai sekolah berbasis nilai menghadapi tantangan tersebut dalam mempertahankan keberlanjutan dan keunggulan kompetitif. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pemahaman pimpinan sekolah dan tenaga pendidik mengenai konsep Strategic Marketing sebagai bagian dari pengelolaan sekolah. Kegiatan dilaksanakan pada 11 Juli 2026 dengan peserta sebanyak 12 orang yang terdiri atas kepala sekolah, wakil kepala sekolah, dan guru dari jenjang TK, SD, SMP, dan SMA. Metode yang digunakan meliputi analisis kebutuhan, penyampaian materi, diskusi interaktif, workshop, dan presentasi kelompok. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai konsep pemasaran strategis, penerapan Segmentation, Targeting, Positioning (STP), serta bauran pemasaran jasa pendidikan (7P). Peserta juga mampu mengidentifikasi keunggulan sekolah berbasis nilai dan merumuskan strategi pemasaran yang lebih terintegrasi dengan visi dan misi sekolah. Kegiatan ini berkontribusi dalam meningkatkan kapasitas manajerial tenaga pendidik untuk mendukung daya saing sekolah secara berkelanjutan.
Co-Authors Boedi H. Kuslina Magdalena Kristiyanti Maya Malinda Meiliani Meiliani Raga Arie Sagita Nugroho Sherlywati Sherlywati Stephanus Abednego Teguh Juliawan Maria