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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Muhammad Rizaldi Makmur
Universitas Muhammadiyah Kendari
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Outlet Atmosphere dan Pelayanan Gerai terhadap Pembelian Implusif pada Gerai dalam Lippo Plaza Kota Kendari Muhammad Rizaldi Makmur Rizaldi Makmur; Alasman Mpesau
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 2 No. 1 (2020): Februari 2020, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v2i1.28

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis secara empiris pengaruh atmosphere dan pelayanan gerai terhadap pembelian impulsif pada gerai dalam Lippo Plaza Kendari. Penelitian ini bersifat explanatory yang bermaksud menjelaskan kedudukan variabel-variabel yang diteliti serta hubungan dan pengaruh antara satu variabel dengan variabel lain. Hasil penelitian menunjukkan bahwa: (1) Variabel atmosphere gerai dan pelayanan gerai berpengaruh positif terhadap pembelian impulsif pada gerai Lippo Plaza Kendari. Karena itu, hipotesis penelitian yang diajukan dapat diterima; (2) Variabel atmosphere gerai dan pelayanan gerai berpengaruh secara parsial terhadap pembelian impuls konsumen pada gerai Lippo Plaza Kendari; dan (3) Variabel pelayanan gerai merupakan variabel yang dominan mempengaruhi pembelian impuls pada gerai Lippo Plaza Kendari.
PENGARUH CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI MEDIASI : STUDI KASUS PADA COFFEE SHOP DI KOTA KENDARI Fadjar Nurcahyo; Waode Maratun Shaleha; Muhammad Rizaldi Makmur
Mega Aktiva Vol 14, No 1 (2025): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v14i1.823

Abstract

This study aims to examine the effect of customer experience on customer loyalty with customer satisfaction as a mediating variable at Ziola Pyur Coffee Shop in Kendari City. This research employed a quantitative approach with an exploratory research design. Data were collected through questionnaires distributed to customers of Ziola Pyur Coffee Shop using a purposive sampling technique. The sample consisted of 155 respondents selected based on the minimum sample size approach. The data were analyzed using multivariate analysis through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that: (1) customer experience has a positive and significant effect on customer loyalty; (2) customer experience has a positive and significant effect on customer satisfaction; (3) customer satisfaction has a positive and significant effect on customer loyalty; and (4) customer satisfaction significantly mediates the relationship between customer experience and customer loyalty at Ziola Pyur Coffee Shop in Kendari CityABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh customer experience terhadap customer loyalty dengan customer satisfaction sebagai variabel mediasi pada Ziola Pyur Coffee Shop di Kota Kendari. Penelitian ini adalah penelitian kuantitatif dengan desain penelitian eksplonatori. Data pada penelitian ini dikumpulkan melalui penyebaran kuesioner yang dilakukan kepada konsumen Ziola Pyur Coffee Shop dengan teknik purposive sampling. Adapun besaran jumlah sampel adalah sebanyak 155 orang sampel yang dipilih menggunakan minimum sample size. Adapun metode analisis adalah analisis multivariate menggunakan SEM-PLS. Berdasarkan hasilnya ditemukan bahwa : (1) customer experience berpengaruh positif dan signifikan terhadap customer loyalty; (2) customer experience berpengaruh positif dan signifikan terhadap customer satisfaction; (3) customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty; (4) customer satisfaction signifikan dalam memediasi pengaruh antara customer experience terhadap customer loyalty pada Ziola Pyur Coffee Shop di Kota Kendari.
Implementasi Blue Economy dalam Pengelolaan Hasil Laut di Desa Pasir Putih Kabupaten Konawe Kepulauan Rita Lapantasi Bubun; Murniati Murniati; Muhammad Rizaldi Makmur
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 3 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.3.550-558

Abstract

The abundant fishery resources in Pasir Putih Village are not accompanied by appropriate and sustainable fish handling methods. This has resulted in economically valuable catches remaining unsold and being discarded.  The goal of the community-based service activity is to enhance the sustainable use of fishery resources through the implementation of the blue economy. The activity involves stages of socialization, training, technology application, and support and evaluation. The results of The Community Empowerment activity conducted by the Pucuk Kolosua Women’s Group in Pasir Putih Village improved the participants' knowledge and skills by 95% in sustainable fishery resource use through the application of the blue economy concept. To ensure the program’s sustainability, support from the Konawe Kepulauan local government through the Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises is needed to provide supporting equipment, such as shrimp cracker drying facilities. This support will enable continued innovation and creation in the diversification of processed fishery products and the sustainable use of fishery resources based on local wisdom.
Co-Authors Alasman Mpesau Fadjar Nurcahyo Murniati Murniati Rita Lapantasi Bubun WAODE MARATUN SHALEHA