Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Nusantara Berbakti Jurnal Pengabdian Bersama Masyarakat Indonesia
Prasetyo Hari Sandi
Universitas Pelita Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Strategi Pemasaran Dengan Digital Marketing Di Era Society 5.O Pada Pelaku Usaha Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Prasetyo Hari Sandi
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.107

Abstract

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.
Peranan Kompetensi Sumber Daya Manusia Umkm Dalam Meningkatkan Kinerja Umkm Fiqih Maria Rabiatul Hariroh; Nur Azis; Prasetyo Hari Sandi; Novi Fitria Hermiati; Winda Aprilia
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i1.303

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung pertumbuhan ekonomi negara kita. Pasalnya, sebagian besar pengusaha aktif di sektor ini, dan mereka berhasil menciptakan lapangan kerja yang signifikan. Tujuan penelitian ini adalah untuk memahami bagaimana kompetensi sumber daya manusia (SDM) dalam usaha mikro, kecil, dan menengah (UMKM) di desa Burangkeng, Kecamatan Setu, Kabupaten Bekasi, dapat meningkatkan kinerja UMKM tersebut. Kompetensi tenaga kerja (SDM) rupanya merupakan satu faktor yang amat krusial dalam sektor UMKM. Dengan adanya peningkatan kemampuan sumber daya manusia melalui peningkatan tingkat pengetahuan dan keahlian, maka hal tersebut menjadi faktor utama dalam meningkatkan performa usaha mikro, kecil, dan menengah (UMKM).
Co-Authors Andrianto Prasetya Nugroho Etty Zuliawati Zed Fiqih Maria Rabiatul Hariroh Novi Fitria Hermiati Nur Azis Winda Aprilia