Article Per Year (5 Year)
p-Index From 2021 - 2026
1.244
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti SABAJAYA Jurnal Pengabdian Kepada Masyarakat
Andrianto Prasetya Nugroho
Fakultas Ekonomi Dan Bisnis, Prodi Manajemen, Universitas Pelita Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
PENGARUH PENGADOPSIAN INTERNET BANKING DAN DOMPET DIGITAL TERHADAP TRANSAKSI KEUANGAN PANDEMI COVID-19 Hurian Kamela; Ryan Saputra Alam; Andrianto Prasetya Nugroho
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 1 (2022)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v19i1.6230

Abstract

The COVID-19 pandemic has directly changed people's habits to switch to online systems, including financial transactions. The most common are the use of internet banking and payments using digital wallets. The purpose of this study is to quantitatively analyze the use of internet banking and digital wallets in financial transactions based on Theory Of Planned Behavior (TPB). The method used is primary data (quantitative) by questionnaire as many as 62 people who use internet banking. This research was taken for 1 month, namely February 2021 (during COVID-19). The dependent variable used is Financial Transaction, while the other independent variables use 3 variables, namely Attitude, Norm and Behavior Control. The results of this study provide information that only attitude and norm have an effect on the financial effect. This provides evidence that the use of financial transactions via the internet is often done during the COVID-19 pandemic. This provides a new paradigm that financial transactions have begun to switch to using non-cash payments.
INTENTION TO USE DIGITAL BANK: ROLE OF PERCEIVED EASE OF USE, CUSTOMER KNOWLEDGE, SERVICE QUALITY, AND SYSTEM SECURITY Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Fitri Syakila
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to evaluate the factors affecting the intention to use digital banking on Jenius application users. Empirical studies were conducted to determine the effect of perceived ease of use, customer knowledge, service quality, and system security on the intention to use Jenius digital bank. Data were collected from 100 users of Jenius digital bank. The analysis result show that: (1) perceived ease of use has no effect on the intention to use the service; (2) customer knowledge has no effect on the intention to use the service; (3) service quality has a positive effect on the intention to use toward the service; (4) system security has a positive impact on intention to use toward the service. Service quality and system security are essential for further attention, considering that digital banks carry out almost all of their operations digitally without physical branches. Perceived ease of use, customer knowledge, service quality, and system security are able to explain intention to use Jenius digital bank by 80,2%.
Pelatihan Gaya Komunikasi Guru Terhadap Prestasi Akademik Siswa Etty Zuliawati Zed; Halipi Hazizan; Andrianto Prasetya; Karyono
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunikasi yang baik dapat dilakukan jika guru,murid dan guru dan kepala sekolah serta seluruh personil yang berhubungan dengan sekolah saling mengerti, akan pentingnya komunikasi yang efektif dan baik. Guru atau dosen yang mengajar terkadang tidak mempunyai bakat atau punya keterbatasan yang rendah dalam hal berkomunikasi yang baik dan efektif. Tujuan pengabdian masyarakat ini, agar guru dan siswa dapat memahami dan mengaplikasikan komunikasi yang efektif yng berkaitan dengan Gaya Komunikasi Guru Terhadap Prestasi Akademik Siswa disekolah. Kegiatan akan diadakan pada awal Januari sampai dengan Maret 2023. Peserta adalah siswa SD IT AL-Fatimiya Karawang. Hasil kegiatan ini adalah para guru dan siswa lebih terbantu dengan adanya Pelatihan Gaya Komunikasi Guru Terhadap Prestasi Akademik Siswa dan kegiatan peningkatan komunikasi yang baik dan efektif. Siswa lebih merasa dihargai dan diperhatikan,karena masalah belajar dapat diatasi dengan baik.
Pengaruh Gaya Kepemimpinan, Hubungan Interpersonal dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Tri Mulyani Kartini; Etty Zuliawati Zed; Andrianto Prasetya Nugroho
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1036

Abstract

Penelitian ini bertujuan untuk menguji pengaruh gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja terhadap produktivitas kerja karyawan secara parsial. serta pengaruh gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja terhadap produktivitas kerja karyawan secara simultan. Dalam penelitian ini menggunakan metode kuantitatif dan melakukan teknik penyebaran kuisioner kepada 50 sampel karyawan PT. X Kawasan KITIC Kabupaten Bekasi. Dari hasil pengolahan data kuisioner yang telah melalui uji validitas, reliabilitas, uji asumsi klasik, juga uji normalitas menunjukan bahwa data berdistribusi normal dan menunjukan hasil hipotesis yang signifikan baik secara parsial maupun secara simultan. Hasil dari analisis data menyimpulkan bahwa 1) gaya kepemimpinan berpengaruh signifikan terhadap produktifitas kerja, 2) hubungan interpersonal berpengaruh signifikan terhadap produktifitas karyawan, 3) lingkungan kerja berpengaruh signifikan terhadap produktifitas, 4) gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja berpengaruh signifikan terhadap produktivitas kerja karyawan. Dan memberikan implikasi bahwa gaya kepemimpinan, hubungan interpersonal dan lingkungan kerja harus diperhatikan agar tercapaian nya tujuan yang diinginkan oleh perusahaan.
Pendampingan Strategi Pemasaran Dengan Digital Marketing Di Era Society 5.O Pada Pelaku Usaha Andrianto Prasetya Nugroho; Etty Zuliawati Zed; Prasetyo Hari Sandi
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.107

Abstract

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.
CONSUMER BUYING BEHAVIOR IN GROCERY SHOPPING POST-COVID-19: THE ROLE OF SOCIAL MEDIA MARKETING, COUPON PRONENESS, PRICE DISCOUNT, AND PRODUCT BUNDLING Andrianto Prasetya Nugroho; Etty Zuliawati; Tri Mulyani Kartini; Sang Dewi Roro Basuki
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to evaluate factors affecting consumer buying behavior in grocery shopping post-covid-19 era. Empirical studies were conducted to determine the role of social media marketing, coupon proneness, price discount, and product bundling in grocery shopping. The sample was determined with 125 respondents from Indonesia with the criteria of consumers who have shopped at grocery stores in 2023 and followed their social media. The findings show that: (1) social media marketing has a positive impact on consumer buying behavior; (2) coupon proneness has no effect on consumer buying behavior; (3) price discount has a positive impact on consumer buying behavior; (4) product bundling has a positive impact on consumer buying behavior in grocery shopping. Social media marketing, price discount and product bundling are effective ways to influence consumer buying behavior during the covid-19 pandemic and after, while respondents were neutral when asked how important it was to them about coupon offers. Social media marketing, coupon proneness, price discount, and product bundling are able to explain consumer buying behavior by 61,1%.
ANALYSIS OF ONLINE E-COMMERCE MARKETING AND DIGITAL MARKETING IN CONSUMER INTEREST TO BUY SHOES PRODUCTS IN THE KARAWANG REGION Etty Zuliawati Zed; Zulfa Zakiatul Hidayah; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Running a business sometimes gets a big profit and sometimes gets a loss from a business. Technology and digital media that are increasingly developing have changed people's activities from offline shopping to online. The lack of marketing methods in a business and the company's lack of innovative strategies in product sales promotion result in high costs. This makes the company's cash depleted only for promotional activities. This study aims to determine the extent of the influence of online e-commerce marketing Tokopedia and digital marketing on the interest in buying Adidas shoes in Karawang. With the Equation Stuctural Equation Modeling (SEM) method, it can be used to estimate the direct, indirect and total effects. The study conducted by researchers is to measure the positive influence of several indicators on each variable in it by using a statistical test tool, namely Partial Least Square (PLS) using SmartPLS 3.0 software. The results of this study indicate that online marketing and digital marketing have a positive effect on buying interest.
THE INFLUENCE OF WORKLOAD, WORK STRESS AND WORK LIFE BALANCE ON EMPLOYEE WORK PERFORMANCE Tri Mulyani Kartini; Sesri Sellina; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of business in Bekasi Regency requires companies to always excel in competing, especially for their human resources. This study aims to prove the effect of workload, work stress and worklife balance on work performance on employees of manufacturing companies in the MM2100 area with a population of 185 employees.Sample research as many as 86 employees. The independent variables in this study are workload, work stress and work life balance, while the dependent variable is employee performance. Data analysis is used using the Multiple Linear Regression method. The results of this study indicate that workload has a significant positive effect on work performance1), work stress has a significant positive effect on work performance2), work life balance has a significant positive effect on work performance3), workload, work stress and worklife balance have a significant positive effect on work performance4).
Co-Authors Alam, Ryan Saputra Etty Zuliawati Zed Fitri Syakila Halipi Hazizan Hurian Kamela Karyono Karyono Prasetyo Hari Sandi Sang Dewi Roro Basuki Sesri Sellina Tri Mulyani Kartini Zulfa Zakiatul Hidayah