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p-Index From 2021 - 2026
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All Journal Literacy : International Scientific Journals of Social, Education, Humanities International Journal of Economics and Management Research
Muh. Alvianto Putra Arizandi Sadarrudin
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Human Resource Management Strategy to Improve Company Competitiveness at PT. Agro Niaga Eternal City of Bandung Muh. Alvianto Putra Arizandi Sadarrudin; Tommy Pusriadi; Lasnoto Lasnoto
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2747

Abstract

This study aims to analyze the effect of Human Resource Management (HRM) Strategy on Company Competitiveness, by considering the role of Employee Performance and Employee Innovation as mediating and moderating variables. The research was conducted at PT Agro Niaga Abadi Bandung City by involving 100 respondents as research samples. The method used is quantitative with multiple linear regression approaches, including testing moderation interaction variables. The results showed that HRM Strategy has a significant effect on Company Competitiveness, with a significant value of 0.000 and a coefficient of determination (R²) of 0.972. Employee Performance and Employee Innovation are also proven to have a positive and significant influence on competitiveness, with a significance level of 0.045 and 0.037, respectively. In addition, the interaction between Employee Innovation and Employee Performance shows a significant effect on the company's competitiveness (significance 0.029), which proves that Employee Innovation can positively moderate the relationship between Performance and Competitiveness. These findings confirm that effective HR management strategies, optimal employee performance, and a strong culture of innovation are key factors in building a company's competitive advantage.
Social Media Marketing And Brand Equity Against Coffee Purchase Intentions Yundi Permadi Hakim; Muh. Alvianto Putra Arizandi Sadarrudin; Burhanuddin Burhanuddin
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.128

Abstract

This study investigates the impact of Social Media Marketing and Brand Image on purchasing intentions for DELKOFF Brand coffee products. A survey research model is employed to collect data. The findings indicate that Social Media Marketing and Brand Equity have a significant influence on purchasing intentions. Moreover, it is found that social media-based marketing activities through online marketplaces are particularly effective during the pandemic. Both Social Media Marketing and Brand Equity contribute to increased sales. Management should emphasize marketing efforts via social media platforms to enhance product sales. This study solely examines two variables: Social Media Marketing and brand equity.
Co-Authors Burhanuddin Burhanuddin Lasnoto Lasnoto Tommy Pusriadi Yundi Permadi Hakim