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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Lalu Purnama Hadi
FEB Unram
Humanities Education Social Sciences Other

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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT. SICEPAT DI KOTA MATARAM Lalu Purnama Hadi; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 2 (2023): JMM Mei 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i2.777

Abstract

This study aimed to determine the effect of relationship marketing which consists of commitment, trust, and communication on customer loyalty at PT. SiCepat in Mataram City. The subject of this research is SiCepat customers in Mataram City. The number of samples in this study were 50 respondents. Data collection techniques in this study used observation, interviews, and questionnaires which were analyzed using SmartPLS. The results of the research show that, (1) commitment to relationship marketing has a positive effect on customer loyalty, (2) trust in relationship marketing has a positive effect on customer loyalty, (3) communication on relationship marketing has a positive effect on customer loyalty.  
Co-Authors Akhmad Saufi Baiq Handayani Rinuastuti