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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Pengabdian Magister Pendidikan IPA International Journal of Social Science Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Indonesian Development Economics and Localities

Baiq Handayani Rinuastuti

Unknown Affiliation

Author-ID : 4031829

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS PENGARUH PROMOTION MIX TERHADAP BEHAVIOR INTENTION DENGAN RELIGIOUSITY SEBAGAI VARIABEL MODERASI (STUDI PADA KONSUMEN KOSMETIK WARDAH DI KOTA MATARAM) Hanik Setiyowati; Baiq Handayani Rinuastuti; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

This research is aimed at analyzing the correlation between promotion mix and behavior intention with regularity as moderating variable of Wardah consumers in Mataram. This research is quantitative study. The populations are women users of Wardah cosmetics in Mataram. the samples are 190 woman respondents selected through purposive sampling. The data were analyzed using Moderated Regression Analysis or interaction test as the hypothesis test with the special multiple linear regression in which the regression equation consists of interactional elements (dual or more multiplication of independent variables).The research showed that promotion mix had some significant effects on the behavior intention which meant that the better the promotion mix, including advertisement, sales promotion, publicity, personal selling, and direct marketing was, the better the behavior intention reflected through loyalty, propensity to switch, willingness to pay more, external response to problem, and internal response to problem was. Religiosity moderated the correlation between promotion mix and behavior intention. This meant that the higher the religiosity was, the stronger the correlation between promotion mix and behavior intention was. Religiosity was a moderating variable that cannot be an independent variable. Keywords: promotion mix, behavior intention, religiousity.

PENGARUH ENTREPRENEURIAL MARKETING TERHADAP KINERJA PEMASARAN DENGAN VARIABEL MODERASI BIMTEK DAN BANTUAN PERALATAN Liswati Liswati; Baiq Handayani Rinuastuti; Lalu Edy Herman Mulyono
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 2 (2020): JMM Juni 2020
Publisher : Master of Management, Mataram University

This study aims to investigate the effect of Entrepreneurial Marketing on Marketing Performance with the Moderating Variable of Technical Guidance and Equipment Assistance. To achieve this goal a quantitative approach was used with a population of UMKM owners / managers in the city of Mataram with a total sample of 120 respondents. Data analysis uses structural equation modeling (SEM analysis) Moderated Regression Analysis (MRA) with smartPLS applications. The results showed that Entrepreneurial Marketing had a positive and significant effect on the Marketing Performance of UMKM in the City of Mataram. For the moderating effect of Equipment Assistance, there is the role of Quasi Moderation in the influence of Entrepreneurial Marketing on Marketing Performance, while for Technical Guidance there is the role of Moderation Homologist in the influence of Entrepreneurial Marketing on Marketing Performance of UMKM in Mataram City.Penelitian ini bertujuan untuk melakukan investigasi pengaruh Entrepreneurial Marketing terhadap Kinerja Pemasaran dengan Variabel Moderasi Bimbingan Teknis dan Bantuan Peralatan. Untuk mencapai tujuan ini digunakan pendekatan kuantitatif dengan populasi pemilik / manager UMKM di Kota Mataram dengan jumlah sampel sebanyak 120 responden. Analisis data menggunakan model persamaan struktural (analisis SEM) Moderated Regression Analysis (MRA) dengan aplikasi smartPLS. Hasil penelitian menunjukkan bahwa Entrepreneurial Marketing berpengaruh positif dan signifikan terhadap Kinerja Pemasaran para pelaku UMKM di Kota Mataram. Untuk pengaruh moderasi Bantuan Peralatan, terdapat peran Quasi Moderasi dalam pengaruh Entrepreneurial Marketing terhadap Kinerja Pemasaran, sedangkan untuk Bimbingan Teknis terdapat peran Homologiser Moderasi dalam pengaruh Entrepreneurial Marketing terhadap Kinerja Pemasaran para pelaku UMKM di Kota Mataram.

PERAN PEMUDA DALAM MEMBANGUN CITRA PARIWISATA HALAL DI DESA SETANGGOR Busaini Busaini; Baiq Handayani Rinuastuti; Feriyadin Feriyadin; Andrian Wijanarko; Khairul Amri Assidiq; Lalu Ardian Hadinata; Sintiar Rahmaningsih
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

The process of building the image of Halal tourism is inseparable from the participation of youth in providing Halal hospitality services to tourists based on Islamic values that are believed by the wider community as their local characteristics (authenticity). This study aims to reveal the role of youth in building the image of Halal tourism in terms of the perspective of producers (suppliers) or people who present local service products according to Islamic values that are believed to be. This study uses a qualitative descriptive phenomenology approach. Data obtained through observation and in-depth interviews with 5 tourism activists including 2 adult groups such as; Pokdarwis Chairperson, Pokdarwis treasurer, and 3 youth groups involved in the Sekartije pokdarwis management. The results show that young people who are members of Pokdarwis Sekartije Desa Setanggor as destination managers have started to have awareness to maintain and realize the image development of Halal tourist destinations by making it easier for tourists to get Halal tourism products and service facilities in Setanggor Village, which are supported by Halal habits (Halal practice) that have become the needs of the villagers.

PENERAPAN ANALISIS KONTEN PADA POLA PENGEMBANGAN PARIWISATA HALAL BERBASIS MASYARAKAT DI GEOSITE LEMBAH SEMBALUN Idham Kholid; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

This study aims to find the results of content analysis in determining the pattern of developing halal tourism based community in Geosite Lembah Sembalun. Data collection was colledted through observation, in-depth interviews and documentation. The results of this study obtained 3 categories and 11 themes through open and axial coding processes. In this study, it is stated that the pattern of developing halal tourism based community in Geosite Lembah Sembalun is spontaneous and induced participation obtained from 3 categories of content analysis, namely community participation in involvement phase, degree of participation and community participation in developing halal tourism.Keywords: Content Analysis, Halal Tourism, Pattern, Participation, Geosite Lembah Sembalun

PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK Baiq Nikmatul Ulya; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

This study aims to examine the effect of perceived values, including functional, emotional, social, epistemic, conditional, and Islamic values on the decision to visit halal destination of Lombok Island. The samples were 150 young Indonesian female Muslim tourist who had visited the halal destination, aged 16-30 years. The method used is quantitative research with purposive sampling technique. The result showed that from six variables, four variables, i.e. emotional, epistemic, conditional, and Islamic values have significant effect on decision to visit, while the other two, namely: functional and social values have no significant effect on decision to visit the halal destination.Keywords:Perceived value, young Muslim women, visiting decisions, halal destinations, Lombok island

PERAN POKDARWIS DALAM UPAYA MENGEMBANGKAN PARIWISATA HALAL DI DESA SETANGGOR Khairul Amri Assidiq; Hermanto Hermanto; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 1A (2021): JMM Januari 2021
Publisher : Master of Management, Mataram University

Halal tourism development in Lombok has been increasing the number of visitor. Successfully applied in various sectors, one of them in halal tourism. Setanggor Tourism Village is a form of tourism development through the concept of halal tourism. The main purpose of this tourist village is a rich blend of interesting, traditional art of culture and religion, meaning is presented in the form of synergy between the feel of a quiet rural community with a distinctive local cultures. This tourist village a lot of progress since the establishment Pokdarwis in 2016, where development is most visible in terms of halal tourism quality of programs tourist attraction. Pokdarwis is in charge of organizing the thing of development of tourist attractions which are managed by the local community. The Pokdarwis role was seen in the process of design creation, and implementation, and management of halal tourism activities, including the people that the eventualities of some stakeholders is that further strengthens the existence of Setanggor Village to improve the identity of halal, tourism.Keywords:The Pokdarwis Role, Halal Tourism Development, Setanggor Village

Pemanfaatan Metode Irigasi tetes Sederhana Untuk Budidaya Tanaman Hortikultura Di Desa Ungga, Kecamatan Praya Barat Daya, Kabupaten Lombok Tengah: Pemanfaatan Metode Irigasi tetes Sederhana Untuk Budidaya Tanaman Hortikultura Di Desa Ungga, Kecamatan Praya Barat Daya, Kabupaten Lombok Tengah Fifi Lofiana Tenggara; Baiq Handayani Rinuastuti; Zulya Handayani; Baiq Parasmita Tri Anjani
Jurnal Pengabdian Magister Pendidikan IPA Vol 5 No 2 (2022): April-Juni
Publisher : Universitas Mataram

Drought is a problem that is often experienced by the community, especially the people in Ungga village. The problem of drought is the cause of the lack of use of home yard land for planting food crops such as vegetables. In Ungga village there is quite a lot of vacant land that is not used. One of the efforts that can be used to save water use in crop irrigation is by applying a drip irrigation system. This drip irrigation system has advantages such as saving water usage and saving time because watering is done automatically. Making a simple drip irrigation device using materials that are easy to obtain used plastic bottles and waste infusion bottles. Not only making drip irrigation equipment, but also socializing the use of simple drip irrigation equipment to the people of Ungga Village.

PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT. SICEPAT DI KOTA MATARAM Lalu Purnama Hadi; Akhmad Saufi; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 2 (2023): JMM Mei 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i2.777

This study aimed to determine the effect of relationship marketing which consists of commitment, trust, and communication on customer loyalty at PT. SiCepat in Mataram City. The subject of this research is SiCepat customers in Mataram City. The number of samples in this study were 50 respondents. Data collection techniques in this study used observation, interviews, and questionnaires which were analyzed using SmartPLS. The results of the research show that, (1) commitment to relationship marketing has a positive effect on customer loyalty, (2) trust in relationship marketing has a positive effect on customer loyalty, (3) communication on relationship marketing has a positive effect on customer loyalty.

Pengaruh Self Efficacy dan Motivasi Berprestasi terhadap Kemandirian Belajar pada Mahasiswa Prodi Kebidanan Diploma Tiga di Stikes Hamzar Lombok Timur Siti Ramlan; Mukmin Suryatni; Baiq Handayani Rinuastuti
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1782

Independent learning is an activity based on the desire to use one's own ideas, solve problems, take risks and use various strategies to deal with situations, deal with problems that are relevant to one's own experience in learning activities. Factors that can affect independent learning are self-efficacy and achievement motivation. This study aims to determine the effect of self-efficacy and achievement motivation on the learning independence of DIII Midwifery Stikes Hamzar East Lombok students. The type of research used in this study is associative research, which aims to determine the relationship between two or more variables. The data collection method used in this study is a survey method. The population in this study were all DIII midwifery students at Stikes Hamzar, East Lombok, totaling 135 people. Data analysis was performed using multiple linear regression analysis. The results of the study at a significance level of 5% show that: (1) self-efficacy has a positive and significant effect on student learning independence (2) achievement motivation has a positive and significant effect on student learning independence.

EXPLORING THE POTENTIAL OF LOCAL FOOD TO OPTIMIZE AS A TOURIST ATTRACTION IN LANTAN VILLAGE Lalu Zul Yusri; Baiq Handayani Rinuastuti; Lalu M Furkan; Handry Sudiartha Athar; Didy Ika Supryadi
International Journal of Social Science Vol. 4 No. 6: April 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i6.10027

Tourism villages contribute significantly to the local economy by integrating culture, nature, and cuisine as the main attractions. This study explores the potential of local food in Lantan Village as a strategic element in the development of community-based culinary tourism. Using a qualitative approach with a purposive sampling technique, data were obtained through in-depth interviews with stakeholders, including village officials, tourism awareness groups, culinary MSME actors, and tourists. The results of the study revealed that local foods such as komoh, wrap bible, bebetok, and sambal belling have not only culinary value but also contain philosophical meanings that strengthen the village's cultural identity. Typical processing techniques, such as the use of tanah sari to remove the bitter taste of papaya leaves in komoh, reflect innovations based on local wisdom that can increase tourist attractions. Tourists also show high interest in interactive experiences such as cooking traditional foods and following the coffee roasting process. Despite its great potential, culinary tourism in Lantan Village still faces challenges in the promotion and sustainability of culinary events such as "Lantan Local Taste." Therefore, a strategy is needed to strengthen digital promotion, organize sustainable culinary tour packages, and empower MSMEs so that local culinary products are increasingly qualified and competitive. With the right strategic steps, Lantan Village can develop culinary tourism as a main pillar in increasing tourist attractions and the welfare of the local community.

Co-Authors Akhmad Saufi Andrian Wijanarko B. Busaini, B. Baiq Nikmatul Ulya Baiq Parasmita Tri Anjani Didy Ika Supryadi Feriyadin Feriyadin Fifi Lofiana Tenggara Handry Sudiartha Athar Hanik Setiyowati Herman, Lalu Edy Hermanto Hermanto Idham Kholid Karmila Karmila Khairul Amri Assidiq Lalu Ardian Hadinata Lalu M Furkan Lalu Purnama Hadi Lalu Zul Yusri Liswati Liswati Mukmin Suryatni Sintiar Rahmaningsih Siti Ramlan Sulhaini Sulhaini Zulya Handayani

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