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All Journal Dedikasi: Jurnal Pengabdian Kepada Masyarakat Aktiva: Jurnal Manajemen dan Bisnis Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Hapsari Dyah Herdiany
Universitas PGRI Yogyakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Peningkatan Pemasaran Online Manik-Manik Di Dusun Mredo, Bantul: Enhancing Online Marketing of Bead Crafts in Mredo Hamlet, Bantul Hapsari Dyah Herdiany; Saptaningsih Sumarmi; Chandra Wisnu Utomo; Ratna Purnama Sari; Ahmad Iqbal Fathurrohman; Elvina Anggraini; Indah Ayu Wahyu Nurati; Rachmad Hadi Nur Aziz
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): Januari 2026
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v6i1.4708

Abstract

Abstrak Pengabdian masyarakat ini dilaksanakan di Dusun Mredo, Kalurahan Bangunharjo, Kecamatan Sewon, Kabupaten Bantul. Tujuan dari kegiatan pengabdian ini untuk memberdayakan khalayak sasaran agar memiliki pengetahuan tentang pentingnya dalam memanfaatkan waktu luang dengan kegiatan yang mendatangkan tambahan penghasilan. Memberikan edukasi serta pelatihan bagi masyarakat Dusun Mredo diyakini pengabdi untuk meningkatkan perekonomian warga sekitar. Perlu adanya pemberian edukasi untuk merangsang tingkat kreativitas warga Dusun Mredo. Kata Kuci: Edukasi Ketrampilan, Kreativitas, Pemasaran Online, Kewirausahaan Abstract This community service was carried out in Mredo Helmet, Bangunharjo Village, Sewon District, Bantul Regency. The purpose of this community service activity is to empower the target audience to have knowledge about the importance of utilizing free time with activities that generate additional income. Providing education and training for the people of Mredo Helmet is believed by the community to improve the economy of the surrounding residents. There needs to be education to stimulate the level of creativity of the people of Mredo Helmet. Keyword: Skills Education, Creativity, Online Marketing, Entrepreneurship
Pengaruh Beban Kerja, Penghargaan, dan Motivasi terhadap Kinerja Driver ShopeeFood di Daerah Istimewa Yogyakarta Veri Iswantoro; Hapsari Dyah Herdiany; Anindita Imam Basri
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i1.3920

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja, penghargaan, dan motivasi kerja terhadap kinerja driver ShopeeFood. Meningkatnya layanan pesan antar makanan berbasis aplikasi menuntut driver sebagai garda terdepan layanan untuk bekerja secara optimal di tengah intensitas kerja yang tinggi dan sistem insentif yang kompetitif. Penelitian ini dilaksanakan pada Agustus hingga Oktober 2025 di Daerah Istimewa Yogyakarta dengan melibatkan 270 driver ShopeeFood sebagai responden. Sampel ditentukan menggunakan teknik non-probability sampling melalui metode purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan uji t dan uji F, serta diolah menggunakan SPSS 25 for Windows. Hasil penelitian menunjukkan bahwa secara parsial beban kerja, penghargaan, dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja driver. Secara simultan, ketiga variabel tersebut juga terbukti berpengaruh signifikan terhadap kinerja. Nilai Adjusted R² menunjukkan bahwa sebagian besar variasi kinerja driver dapat dijelaskan oleh variabel beban kerja, penghargaan, dan motivasi kerja, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian ini.
Pengaruh Kompetensi SDM, Literasi Keuangan, Modal Keuangan, dan Modal Sosial Terhadap Kinerja UMKM di Kecamatan Tempel Nisa Hanifah; Hapsari Dyah Herdiany; Natalia Ratna Ningrum
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.215

Abstract

One of the most common problems that occurs for MSMEs is in their development. Therefore, it is necessary to pay attention to business performance in order to be able to survive and excel in competition. This study aims to test the influence of human resource competence, financial literacy, financial capital, and social capital on the performance of MSMEs in Tempel District, both partially and simultaneously. The research approach uses a quantitative method with questionnaire instruments distributed to 99 respondents of MSME actors through non-probability sampling techniques. Data analysis was carried out using the SEM-PLS method with the help of SmartPLS 4.1.0.9 software, through outer model testing (validity and reliability test) and inner model (VIF, GoF, R2 test and hypothesis test). Hypothesis testing is carried out through the t-test and the f-test. The results of the study show that partially human resource competence, financial literacy, and financial capital have a significant positive effect on the performance of MSMEs, while social capital has a positive but insignificant effect on the performance of MSMEs. The results of the research simultaneously show that human resource competencies, financial literacy, financial capital, and social capital have a significant effect on the performance of MSMEs. The implications of these findings emphasize the need for strategies to strengthen human resource competence, increase financial literacy, optimize financial capital, and develop social capital to strengthen the competitiveness and sustainability of MSMEs in the research area.
Co-Authors Ahmad Iqbal Fathurrohman Anindita Imam Basri Chandra Wisnu Utomo Elvina Anggraini Indah Ayu Wahyu Nurati Natalia Ratna Ningrum Nisa Hanifah Rachmad Hadi Nur Aziz Ratna Purnama Sari Saptaningsih Sumarmi Veri Iswantoro