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All Journal Jurnal Bisnis dan Manajemen West Science
Susi Arijanti
STP Aviasi Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Ambassador Idol Korea Dalam Mempromosikan Produk Serta Dampaknya Terhadap Keputusan Dan Minat Pembelian Di Indonesia (Literatur Review) Retnoning Ambarwati; Susi Arijanti; Imam Jayanto
Jurnal Bisnis dan Manajemen West Science Vol 2 No 1 (2023): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.394 KB) | DOI: 10.58812/jbmws.v2i1.193

Abstract

The purpose of this research is to find out the influence of Korean idol brand ambassadors in promoting products and thei impact on purchasing decisions and interests in Indonesia. Brand Ambassador is a person who is invited by the company to became an icon or “Face” of a brand or product. Brand Ambassador is usually a person from an influential circle that can have an impact oh the community. The method used using the Google Scholar database. Then obtained 8 articles to be analyzed and reviewed. The result of this research is that Brand Ambassador Idol Korea isa influential in promoting and also influences the interest anf purchashing decisions.  
Co-Authors Ambarwati, Retnoning Imam Jayanto