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Comparative Analysis of Gojek and Grab Excellence Strategies in Improving the Market in Jember Regency Moch Arief; Misbahul Munir; Hersa Farida Qoriani
Jurnal Syntax Admiration Vol. 4 No. 6 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i6.598

Abstract

Kotler and Armstrong state that competitive advantage is an advantage gained by offering lower value or by providing greater benefits due to higher prices. Ironically, the importance of competitiveness has faded with decades of great expansion and prosperity, resulting in many companies losing sight of competitive advantage in the struggle to further develop in pursuit of diversification. Porter pointed out that there are several strategies that can be developed by companies such as increasing product differentiation, cheaper prices than competitors, good delivery systems, and easier payment systems as well as alternative strategies that can be developed, namely by increasing capital for business development, adding production equipment machinery, and training programs for employees. At this time Gojek and Grab are growing rapidly in running online transportation. Where Gojek and Grab dominate the market share in Indonesia, especially in Jember Regency. Of the many online transportation circulating on social media, Gojek and Grab are very widely used by consumers
The Influence of Halal Awareness, Religiusity, Brand Image , and Price on Decisions to Purchase Halal Cosmetic Products With Preference as an Intervening Variable Ilmi Farajun Rikza; Misbahul Munir; Abdul Wadud Nafis
Jurnal Syntax Admiration Vol. 4 No. 11 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i11.771

Abstract

Understanding the concept of halal tayyiban is a predictor of consumer attitudes towards halal cosmetics so that this attitude can influence the intention to purchase halal cosmetics. In addition, it is important for producers to include halal certification/logos because both Muslim and non-Muslim consumers perceive halal-certified products as tastier, more hygienic and safer. So this shows that the more confident consumers are about the halalness of the product, the greater the consumer's liking (preference) for the product. The research stages in this journal began by distributing questionnaires directly to halal cosmetics consumers at Roxy Square Jember. The number of indicators in this research was 24 so that a sample of 120 respondents was obtained. The sampling method used in this research is non-probability sampling. Sampling used an incidental sampling approach. Data obtained from the results of distributing questionnaires will be processed and presented in quantitative form. The steps taken to convert questionnaire data into quantitative data are by giving a value to each item answered by the respondent.
Optimalisasi Pendistribusian Zakat, Infak dan Sedekah Baznas Jember Dalam Upaya Meningkatkan Status Mustahik Menjadi Muzakki Di Kampung SDGs Kecamatan Bangsalsari Kabupaten Jember Andika; Misbahul Munir
Maddah: Journal of Advanced Da'wah Management Research Vol. 1 No. 1 (2022): Maddah: Journal of Advanced Da'wah Management Research
Publisher : Fakultas Dakwah UIN KHAS Jember

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Abstract

Zakat, infaq and alms are one source of income for Muslims in empowering the Muslim community. No wonder there are many institutions that manage zakat, infaq and alms to empower Muslims, one of which is Baznas Jember. This research focuses on three things, namely, how to optimize the distribution of zakat, infaq and alms in increasing the status of mustahik to become muzakki, how Baznas' efforts are to increase the status of mustahik to become muzakki and what are the supporting and inhibiting factors for the distribution of ZIS in increasing mustahik to muzakki in the SDGs Bangsalsari village. Jember. This study aims to determine the distribution of zakat, infaq and alms in increasing the status of mustahik to muzakki in the village of SDGs Bangsalsari Jember. This research uses a qualitative approach with the type of field research research (field research). The results of this study indicate that: 1) Optimization of the distribution of zakat, infaq and alms in an effort to increase the status of mustahik to muzakki in the village of SDGs Bangsalsari Jember, namely the distribution of consumptive zakat and productive zakat, direct and indirect distribution. 2) What are the efforts of Baznas Jember in improving the status of mustahik to become muzakki in the village of SDGs Bangsalsari Jember, namely by providing business capital assistance, entrepreneurship training, mentoring and participating in promoting the products produced by mustahik. 3) The supporting and inhibiting factors for the distribution of ZIS in increasing the status of mustahik to become muzakki are, a) the following supporting factors, sufficient field human resources, the existence of business capital assistance funds and entrepreneurship training; b) while the inhibiting factors are the distribution of ZIS that is not right on target, weak control/assistance and the Covid-19 pandemic.