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All Journal jurnal syntax admiration Maddah: Journal of Advanced Dawah Management Research
Misbahul Munir
Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Religion Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : jurnal syntax admiration

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Comparative Analysis of Gojek and Grab Excellence Strategies in Improving the Market in Jember Regency Moch Arief; Misbahul Munir; Hersa Farida Qoriani
Jurnal Syntax Admiration Vol. 4 No. 6 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i6.598

Abstract

Kotler and Armstrong state that competitive advantage is an advantage gained by offering lower value or by providing greater benefits due to higher prices. Ironically, the importance of competitiveness has faded with decades of great expansion and prosperity, resulting in many companies losing sight of competitive advantage in the struggle to further develop in pursuit of diversification. Porter pointed out that there are several strategies that can be developed by companies such as increasing product differentiation, cheaper prices than competitors, good delivery systems, and easier payment systems as well as alternative strategies that can be developed, namely by increasing capital for business development, adding production equipment machinery, and training programs for employees. At this time Gojek and Grab are growing rapidly in running online transportation. Where Gojek and Grab dominate the market share in Indonesia, especially in Jember Regency. Of the many online transportation circulating on social media, Gojek and Grab are very widely used by consumers
The Influence of Halal Awareness, Religiusity, Brand Image , and Price on Decisions to Purchase Halal Cosmetic Products With Preference as an Intervening Variable Ilmi Farajun Rikza; Misbahul Munir; Abdul Wadud Nafis
Jurnal Syntax Admiration Vol. 4 No. 11 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i11.771

Abstract

Understanding the concept of halal tayyiban is a predictor of consumer attitudes towards halal cosmetics so that this attitude can influence the intention to purchase halal cosmetics. In addition, it is important for producers to include halal certification/logos because both Muslim and non-Muslim consumers perceive halal-certified products as tastier, more hygienic and safer. So this shows that the more confident consumers are about the halalness of the product, the greater the consumer's liking (preference) for the product. The research stages in this journal began by distributing questionnaires directly to halal cosmetics consumers at Roxy Square Jember. The number of indicators in this research was 24 so that a sample of 120 respondents was obtained. The sampling method used in this research is non-probability sampling. Sampling used an incidental sampling approach. Data obtained from the results of distributing questionnaires will be processed and presented in quantitative form. The steps taken to convert questionnaire data into quantitative data are by giving a value to each item answered by the respondent.
Co-Authors Abdul Wadud Nafis Andika Hersa Farida Qoriani Ilmi Farajun Rikza Moch Arief