Andis Febrian
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

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Analisis Pengaruh Penggunaan Aplikasi Digital dan Keputusan Pembelian terhadap Pendapatan Pelaku Usaha di Kota Bukittinggi : Studi Kasus: Pedagang kaki Lima di Lapangan Wirabraja Kota Bukittinggi Nadia Ali Putri; Andis Febrian
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5255

Abstract

The goal of this research is to find out how much money the street sellers at Wirabraja Field make from people's choices to utilise digital apps while making purchases. This research surveyed thirty street sellers from Wirabraja Field in Bukittingii City. The researchers in this study used a method called complete sampling to choose their samples from the whole population. This study's data analysis method relied on multiple regression analysis, executed using the SPSS 25 statistical programme. Research and hypothesis testing have shown that business actors at street vendors in Wirabraja Square, Bukittinggi City, see a favourable and statistically significant increase in their revenue when they utilise digital apps. In Wirabraja Square, Bukittinggi City, the revenue of street sellers is positively and significantly impacted by consumer purchasing choices. The revenue of business players in Wirabraja Square, Bukittinggi City, is positively and significantly impacted by the usage of digital apps and purchase choices. Business actor income (Y) is reliant on two independent variables, use of digital applications (X1) and purchasing decisions (X2), which together account for 0.416, or 41.6% of the total. Entrepreneurial literacy, financial literacy, and other factors not included in this research account for the remaining 0.584, or 58.4%.
Optimalisasi Produktivitas UMKM Prakarya melalui Inovasi Daur Ulang Sampah dan Strategi Pemasaran di Jorong Pasar Ahad Rama Donna; Andis Febrian
Tanmiyah Impact: Islamic Economics & Business Service Journal Vol. 1 No. 2 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

UMKM prakarya di Jorong Pasar Ahad masih menghadapi berbagai kendala, seperti keterbatasan variasi produk, rendahnya pemanfaatan limbah sebagai bahan baku, serta lemahnya strategi pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan produktivitas UMKM melalui inovasi produk berbasis daur ulang sampah dan pelatihan pemasaran, khususnya pemasaran digital. Metode yang digunakan adalah pendekatan partisipatif, yang melibatkan pelaku UMKM secara aktif dalam setiap tahapan kegiatan, mulai dari perencanaan, pelaksanaan, hingga evaluasi. Program dilaksanakan melalui serangkaian workshop pembuatan produk prakarya dari bahan daur ulang serta pelatihan pemasaran digital menggunakan media sosial. Hasil kegiatan menunjukkan adanya peningkatan keterampilan peserta dalam mengolah limbah menjadi produk bernilai ekonomi, peningkatan variasi produk, serta bertambahnya jangkauan pemasaran dan penjualan UMKM melalui platform digital. Selain itu, kegiatan ini juga meningkatkan kesadaran pelaku UMKM terhadap pentingnya pelestarian lingkungan. Dengan demikian, program pengabdian ini terbukti efektif dalam meningkatkan produktivitas UMKM sekaligus mendorong praktik usaha yang berkelanjutan berbasis pemberdayaan masyarakat. Craft-based micro, small, and medium enterprises (MSMEs) in Jorong Pasar Ahad continue to face various challenges, including limited product variation, low utilization of waste as raw materials, and weak marketing strategies. This community service activity aimed to improve MSME productivity through product innovation based on recycled waste materials and marketing training, particularly digital marketing. The method employed was a participatory approach that actively involved MSME actors at every stage of the program, including planning, implementation, and evaluation. The program was carried out through a series of workshops on crafting products from recycled materials and digital marketing training using social media platforms. The results showed an improvement in participants’ skills in transforming waste into economically valuable products, an increase in product variety, and expanded marketing reach and sales through digital platforms. In addition, this activity enhanced MSME actors’ awareness of the importance of environmental sustainability. Therefore, this community service program proved effective in increasing MSME productivity while promoting sustainable business practices through community empowerment
Penerapan Akuntansi Syariah dalam Pengelolaan Pembibitan Ikan di Jorong Railia Nagari Duo Koto Tanjung Raya Andis Febrian; Vivi Julia Ningsih; Latifah Azzahara; Fadillah Suciati; Hetri Saputra
Tanmiyah Impact: Islamic Economics & Business Service Journal Vol. 1 No. 4 (2025): Desember 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan akuntansi syariah dalam pengelolaan usaha pembibitan ikan di Jorong Railia, Nagari Duo Koto, Kecamatan Tanjung Raya. Usaha pembibitan ikan merupakan salah satu sumber penghasilan utama masyarakat setempat yang mayoritas beragama Islam, namun sistem pencatatan keuangan yang diterapkan masih bersifat sederhana dan belum terstruktur sesuai dengan prinsip akuntansi syariah. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi lapangan melalui teknik pengumpulan data berupa wawancara dengan pelaku usaha, observasi langsung terhadap proses pencatatan keuangan, serta dokumentasi. Hasil penelitian menunjukkan bahwa tingkat pemahaman pelaku usaha terhadap konsep dan praktik akuntansi syariah masih terbatas, terutama dalam aspek pencatatan transaksi, perhitungan zakat, dan pembagian keuntungan. Meskipun demikian, terdapat potensi yang signifikan untuk penerapan akuntansi syariah guna meningkatkan transparansi, efisiensi, dan kejelasan laporan keuangan, serta memastikan kepatuhan terhadap nilai-nilai syariah. Penerapan akuntansi syariah juga berkontribusi pada pelaporan zakat yang lebih tepat dan berdampak positif terhadap pemberdayaan ekonomi masyarakat. Oleh karena itu, diperlukan program pelatihan dan pendampingan berkelanjutan agar akuntansi syariah dapat diterapkan secara optimal dalam pengelolaan usaha mikro berbasis perikanan. This study aims to analyze the implementation of Sharia accounting in the management of fish hatchery businesses in Jorong Railia, Nagari Duo Koto, Tanjung Raya District. Fish hatchery enterprises constitute one of the main sources of income for the local community, which is predominantly Muslim; however, the financial recording system currently applied remains simple and has not yet been structured in accordance with Sharia accounting principles. This study employs a qualitative method with a field study approach, utilizing data collection techniques in the form of interviews with business actors, direct observation of financial recording processes, and documentation. The findings indicate that the level of understanding among business actors regarding the concepts and practices of Sharia accounting is still limited, particularly in aspects such as transaction recording, zakat calculation, and profit distribution. Nevertheless, there is significant potential for the implementation of Sharia accounting to enhance transparency, efficiency, and clarity in financial reporting, while ensuring compliance with Sharia values. The application of Sharia accounting also contributes to more accurate zakat reporting and has a positive impact on community economic empowerment. Therefore, continuous training and mentoring programs are needed to enable the optimal application of Sharia accounting in the management of micro-scale fisheries-based enterprises