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Strengthening Bumdes through Customer Satisfaction and Loyalty as the Defense of the Bumdes Business in Indonesia Post-Covid-19 Muhammad Amin Nasution; Zulkifli Musannip Efendi Siregar; Pristiyono Pristiyono
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2164

Abstract

This study aims to determine the direct effect of product quality and service quality variables on customer satisfaction which is moderated by customer loyalty as well as a source of internal strength for the Mekar Sari Village Business Unit in running its business, another goal that is expected from this research is the Mekar Sari Village Community Enterprise as a company owned by the village community, especially the managers. Bumdes Mekar Sari that product quality, service quality, customer satisfaction, and customer loyalty are important factors in marketing and become a benchmark for determining the success of a refill drinking water depot business. This research includes quantitative descriptive research, the sample in this study is a loyal customer of Bumdes Mekar Sari Selat Besar Village which has been a member for 1 year as many as 130 customers, the determination of the sample in this study applied purposive sampling. Collecting data in this study using primary data (questionnaire) which contains questions regarding the indicators of product quality, service quality, customer satisfaction, and customer loyalty variables. To solve the problems studied, data analysis techniques used path analysis with SPSS and AMOS applications. From the results of research and hypothesis testing, it was found that product quality has a direct effect on customer satisfaction, service quality has a direct effect on customer satisfaction, and customer satisfaction has a direct effect on customer loyalty. Product quality has an indirect effect on customer loyalty through customer satisfaction. Service quality has an indirect effect on customer loyalty through customer satisfaction.
AN INTRODUCTORY STUDY ON DALALAH IN ISLAMIC EPISTEMOLOGICAL LAW Muhammad Amin Nasution
TAQNIN: Jurnal Syariah dan Hukum Vol 5, No 01 (2023): Januari-Juni 2023
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/taqnin.v5i01.13904

Abstract

ABSTRACTUsul Fiqh is a branch of science that until now the benchmark in the process istinbath Islamic law. If traced its history, we all know that the birth, growth and development of Usul Fiqh legal problems began when Muslims dynamics continue to evolve with the times. Hence, the necessary process of Ijtihad, to give a definite legal status of the legal problems at the time of the Prophet Muhammad was not found practical, and yet thrive in this modern era. The practice of marriage through a video conference, euthanasia, in vitro fertilization, cloning humans, a few of the many problems facing people today, which requires rule of law so that the Muslim community is maintained their religiousity from the things forbidden by Allah May He be elevated. Of the many objects in the study of Usul Fiqh, Studies on dalalah an interesting study once seized the attention of students of Islamic law. Dalalah are actually a lot more load semiotic language debate in the Qur'an and hadith and technical rules, it has strict rules and procedural processes in the context of Islamic law istinbath process. In fact, differences of opinion among Islamic scholars pretty much due to the differences in the language of semiotics in understanding the Qur'an and Hadith. On the basis of these considerations and perspectives, the authors assess the discourse surrounding derivatives dalalah and technical rules becomes very important to know though in its concise approach. Key Word : Dalalah, Ushul Fiqh, Semiotic, Ijtihad