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All Journal JOURNAL OF PSYCHOLOGY HUMANLIGHT Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Friska Jutresia Papia
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengalaman Belajar Mahasiswa Dalam Laboratorium Kewirausahaan (Galeri Investasi - The Gallery by Polimdo) Politeknik Negeri Manado Arifmanuel Kolondam; Friska Jutresia Papia; Ficky Marchfirmanto Purba; Melissa M F Waturandang
Journal Of Psychology humanlight Vol. 4 No. 1 (2023): June: Journal Of Psychology humanlight
Publisher : Institut Agama Kristen Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51667/jph.v4i1.1343

Abstract

Pengalaman belajar mahasiswa merupakan komponen yang penting dalam mempengaruhi hasil belajar mahasiswa. Optimalisasi pengalaman belajar mahasiswa dalam integrasi proses pembelajaran didalam kelas dengan laboratorium kewirausahaan melalui metode Teaching Factory diperlukan untuk memaksimalkan pengembangan pengetahuan dan kompetensi baru yang diharapkan diperoleh oleh mahasiswa dalam integrasi proses pembelajaran ini. Pengalaman belajar mahasiswa berjalan beringan dengan tujuan pembelajaran dan bentuk pembelajaran yang diaplikasikan oleh institusi dalam proses pembelajaran. Optimalisasi pengalaman belajar ini diharapkan dapat meningkatkan kemampuan mahasiswa dalam menyerap pengetahuan dan kompetensi baru yang bisa diukur dari evaluasi/asesmen dalam akhir periode integrasi proses pembelajaran dengan metode Teaching Factory.
Pengaruh Strategi Pemasaran terhadap Persepsi dan Loyalitas Konsumen BBM Non-Subsidi Jenis Pertamax pada SPBU Malalayang Pertamina Kota Manado Juliana Hanna Rubby Mangangkung; Willem Gilbert Pomantow; Friska Jutresia Papia; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2738

Abstract

This study aims to analyze the effect of marketing strategy (7P marketing mix) on consumer perception and consumer loyalty, as well as to examine the role of consumer perception in mediating the effect of marketing strategy on consumer loyalty among users of non-subsidized Pertamax fuel at Pertamina Malalayang Gas Station, Manado City. The research methodology applied is quantitative explanatory. Sampling was conducted using a non-probability sampling approach with a purposive sampling method, gathering data through questionnaires from 60 respondents who consume Pertamax at Malalayang Gas Station. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) via SmartPLS 4 software. The findings reveal that: (1) Marketing Strategy has a positive and significant effect on Consumer Perception (; ; ); (2) Consumer Perception has a positive and significant effect on Consumer Loyalty (; ; ); (3) Marketing Strategy has a positive and significant direct effect on Consumer Loyalty (; ; ); and (4) Consumer Perception significantly acts as a partial mediator in the relationship between Marketing Strategy and Consumer Loyalty (; ; ). Practical implications emphasize the importance of improving physical evidence, strengthening product value education, and optimizing service quality to enhance customer retention.
Co-Authors Arifmanuel Kolondam Efendy Rasjid Ficky Marchfirmanto Purba Juliana Hanna Rubby Mangangkung Melissa M.F. Waturandang Willem Gilbert Pomantow