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All Journal Jurnal Manajemen Pemasaran JOURNAL OF PSYCHOLOGY HUMANLIGHT Jurnal Pengabdian Vokasi Indonesian Journal of Society Development (IJSD) Seminar Nasional Produk Terapan Unggulan Vokasi Cerdika: Jurnal Ilmiah Indonesia MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Asian Journal of Logistics Management
Arifmanuel Kolondam
Politeknik Negeri Manado
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IMPLEMENTASI BUSINESS MODEL CANVAS PADA LABORATORIUM KEWIRAUSAHAAN POLITEKNIK NEGERI MANADO Lisnova, Rauda; Maramis, Diana; Dua, Iyam L; Kolondam, Arifmanuel; Mangolo, Mikhael
MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN Vol 5 No 3 Desember (2023): MANAJEMEN, ADMINISTRASI BISNIS DAN PEMASARAN
Publisher : Jurusan Administrasi Bisnis Politeknik Negeri Manado

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Abstract

eranan laboratorium niaga terhadap kualitas mahasiswa pendidikan tinggi vokasi sangat penting dan krusial, akan tetapi laboratorium niaga perlu dilihat pula sebagai sebuah sumberdaya yang tidak hanya dimanfaatkan untuk peningkatan kualitas pendidikan saja, melainkan bisa dikembangkan sebagai sebuah bisnis yang berjalan secara riil sehingga dapat membawa dampak kepada mahasiswa maupun masyarakat secara luas. Penelitian ini dibuat untuk menganalisis implementasi sebuah bisnis model yang diharapkan bisa membawa laboratorium niaga dalam perguruan tinggi vokasi menjadi sebuah bisnis riil dan bisa berjalan berkelanjutan di dalam ekosistem bisnis tersebut
Peningkatan Kapasitas Saluran Distribusi dan Pemasaran Untuk Penguatan Kemitraan Kelompok Tani ‘Ongon Jaya’ di Desa Pangu, Minahasa Tenggara Kumaat, Arief P.; Paendong, Melky K. E.; Kolondam, Arifmanuel; Papia, Friska J.; Purba, Ficky M. F.; Supit, Vekky
Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Vol 1 No 1 (2024): Prosiding Seminar Nasional Produk Terapan Unggulan Vokasi Politeknik Negeri Manad
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Manado

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Abstract

Penelitian ini bertujuan untuk meningkatkan kapasitas saluran distribusi dan pemasaran produk olahan pohon aren dalam rangka memperkuat kemitraan kelompok usaha "Ongon Jaya" di Desa Pangu, Minahasa Tenggara. Daerah ini memiliki potensi besar dalam komoditi aren (Arenga Pinnata), namun pemanfaatannya masih terbatas. Melalui program Penerapan IPTEK pada Masyarakat, dilakukan identifikasi kebutuhan dan potensi, pelatihan, pengembangan strategi pemasaran, penerapan teknologi informasi, serta pembinaan kemitraan dan jaringan usaha. Metode deskriptif kualitatif digunakan dengan observasi partisipatif, wawancara, dan diskusi kelompok terfokus. Hasilnya menunjukkan peningkatan keterampilan manajemen bisnis, pemasaran, dan teknik distribusi anggota kelompok usaha. Perbaikan saluran distribusi memungkinkan mencapai pasar lebih luas dan meningkatkan kualitas produk. Strategi pemasaran yang efektif, termasuk branding dan promosi melalui media sosial, memperluas jangkauan pelanggan dan memperkuat merek. Kemitraan dengan mitra bisnis dan pemangku kepentingan membantu mengatasi kendala pengembangan usaha. Kesimpulannya, program ini berhasil meningkatkan kapasitas saluran distribusi dan pemasaran produk olahan pohon aren, memperkuat kemitraan, serta berkontribusi positif pada pengembangan ekonomi lokal dan kesejahteraan masyarakat Desa Pangu. Hasil penelitian ini dapat menjadi model bagi daerah lain dalam mengembangkan potensi lokal dan meningkatkan kesejahteraan masyarakat.
Feasibility Study of Digital Administration and Digital Marketing of SMEs Products at The Investment Gallery of Manado State Polytechnic Paendong, Melky; Kumaat, Arief Perdana; Kolondam, Arifmanuel; Maramis, Diana
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20223

Abstract

The challenges for SMEs in Indonesia are growing, especially in terms of competing in an increasingly competitive and dynamic market. One of the efforts that SMEs can undertake to enhance their competitiveness is by leveraging digital technology in managing their businesses, from administrative systems to digital marketing activities for SME products. Therefore, this research aims to conduct a feasibility study of digital administration and digital marketing systems for SME products, with the research location being the Investment Gallery of the State Polytechnic of Manado, which serves as a showcase and sales platform for local SMEs' flagship products, managed by the Marketing Laboratory of the Manado State Polytechnic (Polimdo).This research was conducted using a survey method involving respondents from SMEs participating in the Manado State Polytechnic (Polimdo) Investment Gallery. The collected data were analyzed using both quantitative and qualitative descriptive analysis. The observational results indicate that the majority of SMEs participating have knowledge of digital technology, but only a small portion have implemented it in their businesses.In this context, the use of digital administration and digital marketing systems can help SMEs optimize their administrative processes and enhance efficiency in managing their businesses. Additionally, the use of digital technology can assist SMEs in expanding their markets and increasing their sales. However, despite the significant benefits of using digital technology in SMEs, there are still some challenges to overcome, such as the limited technological knowledge of SME owners. Therefore, the implementation of digital administration and digital marketing systems for SMEs requires a suitable approach to ensure optimal benefits.
The Integration of Business Model, Curriculum and Core Business Operation for Commerce Laboratory Maramis, Diana Roweina Susana; Dua, Iyam L; Kolondam, Arifmanuel; Mangolo, Mikhael Credo Samuel; Joroh, Adelaida
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20675

Abstract

Laboratories in vocational higher education have an important role in complementing the learning process for students to gain an optimum learning experience, especially in Vocational Colleges, where the quality of students is expected to possess skills and expertise that are applicable in the workplace. Laboratories in vocational higher education have many important roles in students' learning experiences, especially in the area where students are able to sharpen their practical skills by directly applying all the theories they have learned. This provides students with the opportunity to optimize and even master various skills relevant to their chosen field of study or profession. The optimization of student learning includes making laboratories function as real business entities, so that students can gain learning experiences in conditions that closely resemble those in the industry. One of the efforts to develop the potential of resources owned by a laboratory is to maximize the business potential of each laboratory, especially Commerce Laboratories. Integration between the business process and the learning process in commerce laboratories is necessary to ensure that both aspects run smoothly, rather than being misaligned. When the laboratory functions as a business entity, it can achieve maximum profit while simultaneously providing practical learning experiences to students.
Penerapan Sistem Administrasi Digital dan Pemasaran Digital dengan Website Profiling Produk UMKM di Galeri Investasi Politeknik Negeri Manado Paendong, Melky Krisna Elia; Kumaat, Arief Perdana; Rambing, Precylia Ribka; Kolondam, Arifmanuel
Jurnal Pengabdian Vokasi Vol 3, No 2 (2023): November 2023
Publisher : Sekolah Vokasi Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jpv.2023.20309

Abstract

Penerapan kecanggihan teknologi di era digital memudahkan dalam semua urusan di berbagai aspek. Internet merupakan suatu teknologi digital yang sangat populer yang saat ini digunakan untuk mengelola administrasi usaha dan pemasaran bagi pelaku usaha.  Istilah ini populer dengan E-Commerce. Di bidang administrasi, teknologi digital dapat memberikan kemudahan untuk merespon informasi yang masuk atau keluar serta mendokumentasinya dengan baik dan teratur. Di bidang pemasaran, dimana konsumen dapat mencari informasi secara mudah tentang produk yang mereka butuhkan dengan lebih cepat. Semua hal tersebut dapat lebih efektif dan efisien apabila di integrasikan dalam sebuah website. Akan tetapi, perkembangan digital tersebut dirasa masih kurang dampaknya pada pelaku UMKM yang masih belum beranjak dari cara konvensional dalam mengelola usaha. Khususnya, pelaku UMKM yang ada di Galeri Investasi Politeknik Negeri Manado (Polimdo) yang masih belum terampil dalam pemanfaatan dan pengaplikasian administrasi usaha digital dan digital marketing sebagai media informasi, promosi dan pemasaran produk UMKM. Kegiatan pengabdian pada masyarakat dilakukan dengan membuat Website Profiling ini yang bermaksud untuk memudahkan pelaku UMKM  untuk mengelola informasi yg efisien secara digital dan menjadi sarana untuk menjangkau pasar yang luas lewat pemasaran digital.
Design and Implementation of Marketing Strategy and Financial Report Based on Integrated Technology Teaching Factory (TEFA) in the Development of SMEs Based on Environmentally Friendly Products "Manado Ecocrafts" Don Kabo; Ivonne Helena Putong; Adelaida Joroh; Arifmanuel Kolondam
Indonesian Journal of Society Development Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i5.12962

Abstract

This study aims to design and implement a marketing strategy and a technology-based financial reporting system integrated with the Teaching Factory (TEFA) concept to support the development of environmentally friendly micro-enterprises, especially in Manado Ecocrafts. The INOVOKASI program includes the implementation of Appropriate Technology, marketing digitalization training, and a modern financial management system to improve the efficiency, productivity, and competitiveness of micro-enterprises in local and global markets. Manado Ecocrafts, as a business partner, faces challenges in managing raw materials, limited production technology, and market access. Through this program, solutions are implemented such as the use of digital technology for financial recording, e-commerce-based marketing strategies, and optimizing product distribution. As a result, there is an increase in production efficiency of up to 50%, an increase in turnover of up to 10% in the first six months, and market expansion through digital platforms.This program provides economic sustainability benefits for partners and local communities through increasing human resource capacity, empowering communities, and contributing to reducing environmental waste. In conclusion, the strategies implemented have succeeded in supporting the growth of micro-enterprises and building innovative and sustainable business models.
Peningkatan Visibilitas Online Media Promosi Digital Dengan Pendekatan Search Engine Optimization Vekky Supit; Cysca Langi; Ficky Purba; Friska Papia; Arifmanuel Kolondam
Cerdika: Jurnal Ilmiah Indonesia Vol. 4 No. 12 (2024): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v4i12.2327

Abstract

Dalam era digital yang semakin maju, visibilitas online menjadi elemen kunci dalam strategi pemasaran berbagai jenis bisnis, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menyelidiki dan menganalisis bagaimana pendekatan Search Engine Optimization (SEO) dapat digunakan untuk meningkatkan visibilitas media promosi digital, seperti situs web, blog, dan toko online. Visibilitas online yang baik sangat penting bagi UMKM untuk bersaing dalam lingkungan bisnis yang semakin terhubung. Oleh karena itu, pendekatan SEO yang efektif menjadi krusial untuk meningkatkan eksposur digital mereka. Penelitian ini akan dilakukan melalui tinjauan literatur yang relevan untuk memahami konsep SEO, strategi implementasi praktis, dan dampaknya terhadap visibilitas online. Selain itu, data primer akan dikumpulkan melalui observasi dan wawancara dengan pemilik UMKM. Metode analisis kualitatif akan digunakan untuk mengidentifikasi pola, tren, dan temuan kata kunci dari data yang dikumpulkan. Studi ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang pentingnya SEO dalam meningkatkan visibilitas online bagi UMKM. Hasil penelitian ini juga diharapkan memberikan panduan praktis bagi UMKM untuk mengoptimalkan penggunaan SEO guna meningkatkan eksposur online dan mencapai kesuksesan dalam lingkungan bisnis yang semakin terkoneksi secara digital. Penelitian ini diharapkan dapat memberikan kontribusi signifikan terhadap pemahaman dan penerapan strategi SEO oleh UMKM. Dengan mengoptimalkan visibilitas online melalui teknik SEO, UMKM dapat meningkatkan daya saing mereka, menarik lebih banyak pelanggan, dan pada akhirnya mencapai pertumbuhan yang berkelanjutan. Selain itu, hasil penelitian ini diharapkan menjadi referensi bagi pemilik UMKM dalam merumuskan strategi pemasaran digital yang lebih efektif di era digital yang terus berkembang.
VIRTUAL INFLUENCERS AND DIGITAL ENGAGEMENT: KEY INSIGHTS FROM INDONESIA'S YOUNGER CONSUMERS Agung Stefanus Kembau; Arifmanuel Kolondam; Nancy Henrietta Jessamine Mandey
Jurnal Manajemen Pemasaran Vol. 18 No. 2 (2024): Oktober 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.2.123-136

Abstract

This study addresses a critical gap in digital marketing by examining the impact of virtual influencers on consumer engagement, focusing on Gen Z and Gen Y in Indonesia’s Jabodetabek region. While virtual influencers are gaining traction globally and locally, limited research has explored the factors that drive consumer interaction in diverse, digitally evolving markets like Indonesia. This study investigates the roles of perceived authenticity, content quality, and technological sophistication, with a particular emphasis on the moderating effect of digital literacy—a factor often overlooked in previous research. Data from 179 respondents were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that perceived authenticity, content quality, and technological sophistication significantly enhance consumer engagement with virtual influencers, especially among digitally literate consumers. Digital literacy plays a critical moderating role, amplifying the impact of these influencer attributes and highlighting the importance of digital fluency in consumer interactions with advanced digital personas. These insights offer a theoretical contribution to the literature on influencer marketing and provide practical guidance for Indonesian brands seeking to connect with younger, tech-savvy audiences. By prioritizing authenticity, high-quality content, and appropriate technological sophistication, brands can strategically leverage virtual influencers to cultivate deeper, more meaningful engagement in Indonesia’s rapidly evolving digital landscape.
Business Development Strategy Through SWOT Analysis and Human Resource Management in Food and Beverage Industry: A Case Study of XO Cafe Restaurant & Bar Kolondam, Arifmanuel; Paendong, Melky; Maramis, Diana; Joroh, Adelaida
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.27063

Abstract

This research delves into the strategic landscape of XO Cafe Restaurant & Bar, employing a SWOT analysis to dissect its internal and external factors. Questionnaires distributed to 38 customers and 15 employees, combined with observational data, formed the basis of this analysis. The study identified key strengths such as varied beverage offerings, satisfactory service, affordable pricing, strong customer loyalty, and well-trained staff. Conversely, weaknesses were noted in the limited food variety, room layout, and aesthetics. Opportunities for XO Cafe lie in its diverse beverage selection, potential for repeat business, and flexible pricing. However, the business faces threats from competition and competitor menu variations. To formulate effective marketing strategies, the research utilized IFAS and EFAS matrices and a quantitative SWOT matrix. The IFAS matrix highlighted that XO Cafe's strengths outweigh its weaknesses, with "Trained Employees" and "Affordable Prices" being significant assets. The EFAS matrix revealed that opportunities exceed threats, particularly in "Varied Beverage Product Options" and "Repeat Purchases from Customers." Furthermore, a workforce analysis assessed employee performance, revealing a "Good" rating but also a 34% gap needing improvement. Recommendations include targeted training and regular performance evaluations. Ultimately, the study concludes that XO Cafe is viable for an alcoholic beverage sales license and suggests strategies for growth. 
Pengalaman Belajar Mahasiswa Dalam Laboratorium Kewirausahaan (Galeri Investasi - The Gallery by Polimdo) Politeknik Negeri Manado Kolondam, Arifmanuel; Papia, Friska Jutresia; Purba, Ficky Marchfirmanto; Waturandang, Melissa M F
Journal of Psychology Humanlight Vol. 4 No. 1 (2023): Juni
Publisher : Psikologi Kristen IAKN MANADO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51667/jph.v4i1.1343

Abstract

Pengalaman belajar mahasiswa merupakan komponen yang penting dalam mempengaruhi hasil belajar mahasiswa. Optimalisasi pengalaman belajar mahasiswa dalam integrasi proses pembelajaran didalam kelas dengan laboratorium kewirausahaan melalui metode Teaching Factory diperlukan untuk memaksimalkan pengembangan pengetahuan dan kompetensi baru yang diharapkan diperoleh oleh mahasiswa dalam integrasi proses pembelajaran ini. Pengalaman belajar mahasiswa berjalan beringan dengan tujuan pembelajaran dan bentuk pembelajaran yang diaplikasikan oleh institusi dalam proses pembelajaran. Optimalisasi pengalaman belajar ini diharapkan dapat meningkatkan kemampuan mahasiswa dalam menyerap pengetahuan dan kompetensi baru yang bisa diukur dari evaluasi/asesmen dalam akhir periode integrasi proses pembelajaran dengan metode Teaching Factory.
Co-Authors Adelaida Joroh Agung Stefanus Kembau Arief Perdana Kumaat Cysca Langi Don Kabo Dua, Iyam L Ficky Purba Ivonne Helena Putong Lisnova, Rauda Mangolo, Mikhael Mangolo, Mikhael Credo Samuel Maramis, Diana Maramis, Diana Roweina Susana Melissa M.F. Waturandang Nancy Henrietta Jessamine Mandey Paendong, Melky Paendong, Melky K. E. Paendong, Melky Krisna Elia Papia, Friska J. Precylia Ribka Rambing Purba, Ficky M. F. Purba, Ficky Marchfirmanto Supit, Vekky Vekky Supit