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All Journal JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Journal of Scientific Research, Education, and Technology Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Muhammad Naufal Nurfirmansyah
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Pengaruh Perubahan Nama Menu dan Sertifikasi Halal Terhadap Minat Beli Ulang Pelanggan Mie Gacoan di Kota Bandung Ferdiansyah; Az Zahra Talitha Kusumaningrum; Rio Taofan; Muhammad Naufal Nurfirmansyah; Syti Sarah Maesarah
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 2 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v3i2.172

Abstract

Penelitian ini bertujuan untuk menguji pengaruh renaming dan sertifikat halal terhadap keputusan pembelian ulang Mie Gacoan di Kota Bandung. Metode yang digunakan adalah survei terhadap beberapa responden konsumen Mie Gacoan di Kota Bandung dengan menggunakan kuesioner. Data yang terkumpul dianalisis menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa renaming dan sertifikat halal berpengaruh positif dan signifikan terhadap keputusan pembelian ulang Mie Gacoan. Dengan demikian, dapat disimpulkan bahwa strategi renaming dan pemberian sertifikat halal dapat meningkatkan keputusan pembelian ulang konsumen terhadap produk Mie Gacoan. Penelitian ini memberikan kontribusi bagi perusahaan Mie Gacoan dalam mengembangkan strategi branding dan pemasaran produk mereka. Selain itu, hasil penelitian ini juga memberikan informasi yang bermanfaat bagi pelaku usaha lainnya yang bergerak di sektor makanan dan minuman di Indonesia mengenai pentingnya strategi branding dan pemberian sertifikat halal dalam meningkatkan keputusan pembelian ulang konsumen.
Pengaruh Strategi Harga dan Kualitas Layanan dengan Preferensi Pembelian Pelanggan di Platform E-commerce Shopee Henri Yawan; Akmal Ramadhan Putra Setiawan; Muhammad Naufal Nurfirmansyah; Muhammad Fadli Al-Multazim; Noor Kholis Budiman; Adi Prehanto; Asep Nuryadin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2024): FEBRUARI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i1.585

Abstract

This study examines the impact of pricing strategy and service quality on customer preferences on the Shopee e-commerce platform. This study's methodology, which included a quantitative approach and primary data from a questionnaire, identified 33 Shopee users in Tasikmalaya. An analysis using SPSS confirms that the two factors mentioned above—price strategy and service quality—contribute about 40.5% to consumers' preferences for fashion products on Shopee. Even though price strategy has a significant relationship, service quality has a stronger and more positive impact on customer preferences. Implicitly, it is crucial for e-commerce businesses to improve the quality of their services while meticulously developing price phase strategy to make it more in line with customer preferences. All of this offers advantages for the e-commerce business in developing strategies to meet customer needs in an increasingly competitive market.
Blockchain Implementation in E-Commerce to Improve The Security Online Transactions Rangga Gelar Guntara; Muhammad Naufal Nurfirmansyah; Ferdiansyah
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.85

Abstract

The implementation of blockchain technology in E-commerce has become an increasingly important topic in recent years. Blockchain can bring big changes in the E-commerce industry, especially in increasing customer security and trust in online transactions. In this article, it is explained how blockchain technology can be used in E-commerce, such as in increasing the security of online transactions, product tracking, use of smart contracts, and digital identities. Nonetheless, the implementation of blockchain technology also has challenges and obstacles that need to be overcome, such as the considerable cost and time involved in system development and integration, as well as regulatory and legal issues related to the use of cryptocurrencies and digital identities. Therefore, the implementation of blockchain technology in E-commerce requires careful strategy and planning to maximize the benefits that this technology can provide.
Co-Authors Adi Prehanto Akmal Ramadhan Putra Setiawan Asep Nuryadin Az Zahra Talitha Kusumaningrum Ferdiansyah Henri Yawan Maesaroh, Syti Sarah Muhammad Fadli Al-Multazim Noor Kholis Budiman Rangga Gelar Guntara Rio Taofan