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THE ROLE OF BRAND AMBASSADOR AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT TOKOPEDIA Andhalia Liza Marie; Tri Djoko Sulistiyo; Rizkita Nurauwel
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1619

The research objective was to determine the influence of brand ambassadors and brand image on consumer purchasing decisions. The method used in this research is a quantitative descriptive method. In determining the number of samples using non-probability sampling techniques with sampling techniques using purposive sampling. 115 respondents as research objects as Tokopedia consumers and BTS fans. Data processing uses the SPSS version 26 program to carry out validity tests, reliability tests, descriptive tests, coefficient of determination tests, multiple linear analysis tests. Research data collection was carried out by dividing questionnaires consisting of 23 servers using a Likert scale with five scores online using Google Form. The results of this study partially show that brand ambassadors and brand image have a significant effect on consumer purchasing decisions at Tokopedia.

THE ROLE OF BRAND AMBASSADOR AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS AT TOKOPEDIA Andhalia Liza Marie; Tri Djoko Sulistiyo; Rizkita Nurauwel
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1619

The research objective was to determine the influence of brand ambassadors and brand image on consumer purchasing decisions. The method used in this research is a quantitative descriptive method. In determining the number of samples using non-probability sampling techniques with sampling techniques using purposive sampling. 115 respondents as research objects as Tokopedia consumers and BTS fans. Data processing uses the SPSS version 26 program to carry out validity tests, reliability tests, descriptive tests, coefficient of determination tests, multiple linear analysis tests. Research data collection was carried out by dividing questionnaires consisting of 23 servers using a Likert scale with five scores online using Google Form. The results of this study partially show that brand ambassadors and brand image have a significant effect on consumer purchasing decisions at Tokopedia.

ANTESEDEN YANG MEMENGARUHI LOYALTY ONLINE PURCHASE INTENTION PADA KONSUMEN APLIKASI SEPHORA DI JAKARTA KEISHA NABEELA; ANDHALIA LIZA MARIE
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 6 No. 1 (2026): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v6i1.3307

The purpose of this study is to analyze and determine the influence of Hedonic Motivations of Adventure (HMOA), Access to Online Information (ATOI), Online Trust (OT), and Online Prices (OP) on Loyalty Online Purchase Intention (LOPI) among users of the Sephora Application in Jakarta. The object used in this research is Sephora Application. The sample was selected using purposive sampling, resulting in 200 repondents who were buyers and users of the Sephora Application on smartphones. The method applied in this study is Structural Equation Modeling (SEM) using Partial Least Square (PLS) with the SMART PLS 4.0 software. The result obtained in this study reveal that Hedonic Motivation of Adventure variable has an influence on Loyalty Online Purchase Intention. The Access to Online Information variable has an influence on Loyalty Online Purchase Intention and Online Trust. The Online Trust variable has an influence on Loyalty Online Purchase Intention. The Online Prices variable has an influence on Hedonic Motivations of Adventure and Loyalty Online Purchase Intention among users of the Sephora Application in Jakarta.

Literasi Keuangan Dan Digital Marketing Untuk Desa Wisata Di Wilayah Kabupaten Cirebon Emir Kharismar; Toni Ari Wibowo; Hilary Flora A. T. Lasar; Andhalia Liza Marie; Elizabeth Timothy; Ariesta Tika K.P.S Putri
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 5 No. 1 (2026): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v5i1.3495

Pengembangan desa wisata memerlukan penguatan aspek sumber daya manusia khusunya dalam memberikan pemahaman literasi keuangan dan pemasaran digital, agar mampu meningkatkan daya saing dan keberlanjutan usaha. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan pemahaman kelompok kerja desa wisata di Kabupaten Cirebon mengenai pengelolaan keuangan, pemanfaatan layanan dari lembaga keuangan, branding dan digital marketing. Kegiatan ini dilaksanakan tanggal 1 November 2025 di Dinas Kebudayaan dan Pariwisata Kabupaten Cirebon dengan jumlah peserta sebanyak 20 kelompok kerja desa wisata. Metode pelaksanaan berupa penyampaian materi, diskusi interaktif, dan sesi tanya jawab. Kegiatan PkM merupakan kolaborasi antara 2 institusi pendidikan yaitu, Sekolah Tinggi Ilmu Ekonomi Trisakti & Politeknik Pariwisata Prima Internasional. Hasil kegiatan menunjukan tingginya antusiasme peserta dan meningkatnya pemahaman mengenai pentingnya pemisahan keuangan pribadi dan usaha, pencatatan keuangan, pengelolaan arus kas, serta pemanfaatan media digital sebagai sarana promosi. Kegiatan ini diharapkan menjadi langkah awal dalam memperkuat kapasitas pengelola desa wisata sehingga mampu meningkatkan daya saing UMKM, mendorong pertumbuhan ekonomi lokal, dan mendukung pengembangan desa wisata yang berkelanjutan

ANTESEDEN PURCHASE INTENTION GENERASI Z PENGGUNA KOSMETIK WARDAH DI JAKARTA PINAYA SALSABILA; ANDHALIA LIZA MARIE; MICHAEL HIDAYAT
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 6 No. 3 (2026): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jsmxvt64

The purpose of this study is to analyze and examine the influence of Word of Mouth, Religiosity, and Perceived Behavioral Control on Purchase Intention, with Attitude serving as a mediating variable among Generation Z consumers of Wardah cosmetics in Jakarta. The object of this study is Generation Z consumers residing in Jakarta who are familiar with or have used Wardah cosmetics. The sampling technique employed in this study was purposive sampling, with a total of 349 respondents. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4 software. The results indicate that Word of Mouth has a significant influence on Attitude and Purchase Intention. Religiosity has a significant influence on Attitude and Purchase Intention. Perceived Behavioral Control has a significant influence on Purchase Intention. Furthermore, Attitude has a significant influence on Purchase Intention. The findings also reveal that Attitude mediates the relationship between Word of Mouth and Purchase Intention, as well as the relationship between Religiosity and Purchase Intention among Generation Z consumers of Wardah cosmetics in Jakarta.

The Influence of Customer Satisfaction on Visiting Decisions Through Customer Loyalty at the Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province Andhalia Liza Marie; Arton Briyan Prasetio
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.292

This study aims to analyze the influence of customer satisfaction on visiting decisions, mediated by customer loyalty, among consumers of Babeh Sadeli Betawi Restaurant in Pondok Aren, South Tangerang. The approach employed was quantitative, utilizing an explanatory survey method with 150 respondents selected through a purposive sampling technique. Data were collected through a closed-ended questionnaire with a five-point Likert scale and analyzed using path analysis, with the help of bootstrapping, to test the mediation effect. The results showed that customer satisfaction has a positive and significant impact on loyalty and visiting decisions, both directly and indirectly. Customer loyalty proved to be a substantial mediator that strengthens the relationship between satisfaction and visiting choices. This finding confirms that positive experiences with food, taste, service, atmosphere, and price can shape satisfaction, leading to loyalty and repeat visits. Customer satisfaction and loyalty play an essential role in retaining customers of local ethnic restaurants. The practical implications of this study suggest that restaurant managers should maintain the quality of the customer experience holistically, prioritize the authenticity of Betawi culture, and refine digital promotion strategies to enhance consumer loyalty and informed decision-making. Keywords: customer satisfaction, customer loyalty, visiting decisions

QuickBooks Accounting Software Training for Educational Staff Under ABC Educational Foundation of Timor Leste: An International Community Service Activity Regi Muzio Ponziani; Arton Briyan Prasetio; Yohanes; Andhalia Liza Marie
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 1 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v4i1.3064

This community service activity aims to hold a training in QuickBooks accounting software for the educational staff at a foundation in Timor Leste. The foundation is ABC educational foundation. This foundation operates in the education industry. The foundation owns schools and other education institutions. Previously, the staffs never used QuickBooks accounting software. This is the first time they operate QuickBooks Accounting software. Therefore, it is expected through this training that the staffs will comprehend how to use the QuickBooks accounting software to record transactions and prepare financial statements necessary for any types of institutions or companies. The community service activity was conducted through direct offline training. The training was conducted at Dili, Timor Leste, on 27-28 February 2025. The training was attended by 30 educational staffs for 2 full days. The training was conducted successfully. After training, we conducted a post-test to find out how well the participants comprehended the materials. Overall, the participants were satisfied with the training, and they were able to record transactions and construct financial statements during the training. QuickBooks accounting software could be used for the operation and education at ABC Educational foundation. To enhance comprehension of the attendants, the training must be practical with real case studies. This way, it is easier to understand how the QuickBooks accounting software works to record and prepare financial statements. The operation of QuickBooks accounting software requires direct connection to the internet. When the connection is interrupted, the operation of the software will be delayed. Therefore, the staffs must ensure the connectivity to the internet during the operation of the software. This training is an international community service program. Therefore, this activity will strengthen the education collaboration between Indonesia and Timor Leste. We also hope that this training will enhance the understanding toward accounting software and how the software can assist accountants or accounting staffs in their daily routines.

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