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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Arton Briyan Prasetio
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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HOW INDONESIAN STREET FOOD STALLS INSPIRE POST-PANDEMIC INDONESIAN TOURISM Vita Briliana; Arton Briyan Prasetio; Klemens Wedanaji Prasastyo
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 1 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i1.22205

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengalaman terkait warung kaki lima Indonesia di kalangan wisatawan domestik yang berkunjung ke kota-kota di Indonesia sejak pandemi COVID-19. Berkaitan dengan hal tersebut, penelitian ini dilakukan untuk menganalisis secara mendalam bagaimana kualitas makanan, harga, dan lingkungan fisik mempengaruhi kepuasan pelanggan dan meningkatkan loyalitas mereka terhadap berbagai warung jajanan kaki lima di Indonesia, khususnya sejak pandemi. Data dari total 372 responden dikumpulkan melalui kuesioner, dibagikan secara acak kepada wisatawan domestik, yang sedang berlibur atau mengunjungi beberapa daerah di Jawa dan Bali, serta membeli dan mengonsumsi masakan lokal. Analisis statistik dilakukan dengan menggunakan SMART-PLS. Temuan menunjukkan bahwa unsur kualitas makanan, harga dan lingkungan fisik mempengaruhi kepuasan, yang pada akhirnya menentukan loyalitas. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan dan loyalitas wisatawan domestik. Selain itu, mereka memberikan wawasan berharga tentang aspek penting sektor pariwisata bagi Pemerintah Indonesia.   This paper aims to investigate the experiences related to Indonesia’s street food stalls among domestic tourists visiting cities in Indonesia since the COVID-19 pandemic. In this regard, this study was conducted to analyse in depth how food quality, price, and physical environment affect customer satisfaction and increase their loyalty to various Indonesian street food stalls, especially since the pandemic. Data from a total of 372 respondents were gathered through self-administered questionnaires, which were randomly distributed to domestic tourists, who were vacationing or visiting several areas in Java and Bali, and bought and consumed local cuisine. Statistical analysis was done using smart-PLS. The findings indicate that the elements of food quality, price and physical environment affect satisfaction, which ultimately determines loyalty. The findings of this study provide a greater understanding of the factors that affect the satisfaction and loyalty of domestic tourists. In addition, they provide valuable insight into a significant aspect of the tourism sector for the Government of Indonesia.
Peran Accounting & Finance terhadap Incoming Sales di PT. Trans Retail Indonesia Jonathan Christianto; Arton Briyan Prasetio; Nuno Sutrisno; Beny Beny
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1893

Abstract

This internship report is intended to explain the author's activities in the joint internship process at PT. Trans Retail Indonesia through the Independent Campus Certified Internship program organized by the Ministry of Education and Culture. In this report, it will be explained how the author's daily life as part of the accounting and finance internship participants. The things that are explained will include the division of tasks within the Accounting and Finance team, the work assigned by the mentor to the author, and also how the process of carrying out the final project is. The final project takes the theme Flow Incoming sales which contains the flow of incoming money at PT. Trans Retail Indonesia from the store to the head office.
E-Learning Content Development as a Training Optimization Effort at PT. Summarecon Agung, Tbk Muhammad Hafizh Alfaridzi; Arton Briyan Prasetio; Vita Briliana; RR. Niken Purbasari
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1982

Abstract

This report contains the author's activities while participating in Magang Bersertifikat Kampus Merdeka program initiated by the Ministry of Education, Culture, Research, and Technology, the main objective of this program is to provide direct work experience mentored by practitioners who are experts in their fields. In this report, the author will explain about the company, daily activities carried out include training administration and also projects regarding e-learning content development and the learning management system during participation as part of the corporate training division at PT Summarecon Agung Tbk. As a result of this program, the author was able to develop competencies from a technical point of view which includes administration, learning management system operation and e-learning content production for non-technical competencies development which include teamwork, problem solving, communication and adaptability in the workplace.
Kontribusi Mahasiswa Magang dalam aktivasi Co- Learning Space untuk peningkatan UMK di OK OCE Indonesia Amanda Berliana Putri; Arton Briyan Prasetio; Stella Stella; Satriyo Wibowo
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.2013

Abstract

This Internship Final Report was written to explain how the writer’s activities during her Internship in OK OCE Indonesia through Magang Bersama Kampus Merdeka which was held by the Ministry of Education, Culture, Research and Technology of the Republic Indonesia, OK OCE is a social movement in job creation through the entreprenurial movement. In this Report, In this Report, it will be explained how the writer’s daily life as a part of the 3rd batch of apprentice participants OK OCE Indonesia in the research and learning divison in the Project “Activation of Co-Learning Space to Improve Competence and Competitiveness of MSEs”. As for this Report, it will be explained how the writer’s supports MSMEs in Indonesia in efforts to digitalize businesses by referring to the seven OK OCE curriculum standards.
Peran Research Marketing Terhadap Database Perusahaan di PT. Petik Emas Consulting Sheren Olivia Cendrawan; Arton Briyan Prasetio; Stella Stella; Wibisono Soediono
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.2019

Abstract

This internship report is intended to explain the author's activities in the internship process with PT. Petik Emas Consulting through Magang Bersertifikat Kampus Merdeka program. This report will explain how the author's daily life as part of Marketing Intern. The things described will include the author's activities in searching for data, information, and facts related to research (competitors, companies, social enterprises, and social innovation) through the internet and interviews. The form of output from market research activities carried out will be collected into a social innovation outlook.
FAKTOR-FAKTOR YANG MEMENGARUHI CUSTOMER LOYALTY KOPI KENANGAN DI JAKARTA MUHAMMAD FAQIH NURHASAN; ARTON BRIYAN PRASETIO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 5 No. 2 (2025): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v5i2.2953

Abstract

This study aims to examine and analyze the relationships among Perceived Quality, Customer Expectations, Customer Social Value, and Customer Emotional Value on Customer Loyalty, with Perceived Value and Customer Satisfaction as mediating variables among consumers of Kopi Kenangan in Jakarta. Perceived Value mediates the relationship between those four factors and Customer Satisfaction, while Customer Satisfaction mediates the relationship between Perceived Value and Customer Loyalty. The sampling technique employed is non-probability sampling using the purposive sampling method. A total of 260 respondents who met specific criteria participated in this study through an online questionnaire distributed via Google Form. The data were analyzed using the Structural Equation Modeling (SEM) approach with the help of WarpPLS 8.0 software, which is suitable for analyzing complex models and handling non-normal data distributions. The results of the study indicate that Perceived Quality, Customer Expectations, Customer Social Value, and Customer Emotional Value have a significant effect on Perceived Value. Furthermore, Perceived Value and Location significantly influence Customer Satisfaction. Ultimately, Customer Satisfaction has a significant impact on Customer Loyalty toward Kopi Kenangan in Jakarta.
Co-Authors Amanda Berliana Putri BENY BENY Jonathan Christianto KLEMENS WEDANAJI PRASASTYO MUHAMMAD FAQIH NURHASAN Muhammad Hafizh Alfaridzi NUNO SUTRISNO RR. NIKEN PURBASARI SATRIYO WIBOWO Sheren Olivia Cendrawan Stella Stella VITA BRILIANA WIBISONO SOEDIONO