Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Business Innovation and Entrepreneurship Journal
Thomas Budhyawan Yudhya
Universitas Padjajaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Knowledge on Implementation Interest through Actual Behavioral Control Hanifah Fauziah; Asep Mulyana; Thomas Budhyawan Yudhya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 4 (2022): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v4i4.417

Abstract

This study aims to analyze the Carrington model in shaping the actual buying behavior of coffee in Garut Regency. This research was conducted because of the gap between intention and actual purchase behavior. The quantitative survey method was used to analyze the variables of knowledge, interest in implementation, and actual behavioral control. Researchers collected data through observation, distributing questionnaires, and documentation. Questionnaires in this study were administered online and offline to coffee consumers. The number of consumers studied was 400 respondents. Researchers analyzed the data using cluster analysis tools with SPSS 25.0 tools and SEM-PLS with smartPLS. The results of hypothesis testing show that knowledge has an effect on implementation interest through actual behavioral control.
Co-Authors Asep Mulyana Hanifah Fauziah