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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Ilomata International Journal of Management
Asep Mulyana
Universitas Padjajaran
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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The Effect of Knowledge on Implementation Interest through Actual Behavioral Control Hanifah Fauziah; Asep Mulyana; Thomas Budhyawan Yudhya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 4 (2022): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v4i4.417

Abstract

This study aims to analyze the Carrington model in shaping the actual buying behavior of coffee in Garut Regency. This research was conducted because of the gap between intention and actual purchase behavior. The quantitative survey method was used to analyze the variables of knowledge, interest in implementation, and actual behavioral control. Researchers collected data through observation, distributing questionnaires, and documentation. Questionnaires in this study were administered online and offline to coffee consumers. The number of consumers studied was 400 respondents. Researchers analyzed the data using cluster analysis tools with SPSS 25.0 tools and SEM-PLS with smartPLS. The results of hypothesis testing show that knowledge has an effect on implementation interest through actual behavioral control.
The Effect Of Entrepreneurial Orientation And Human Capital On Tapis Business Resilience With Social Capital As Moderating Variable Cinthya Bella; Asep Mulyana; Yudi Ahmad Faisal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7083

Abstract

The rise of Micro, Small, and Medium Enterprises (MSMEs) increases inevitable competitors and business fields that continuously change. The existence of competition makes the SMEs should face many opportunities and threats. The researcher would like to know more about how entrepreneurial orientation, human capital, and social capital could affect Tapis business resilience in Bandar Lampung. This research used the survey method, which is a type of quantitative approach. Respondents of this research are 119 tapis craftsmen in Bandar Lampung, the researcher will use Smart PLS 3.0 to process data. The result of this research shows that entrepreneurial orientation has a positive and significant effect on business resilience, human capital does not affect business resilience, social capital positively moderates the effect of entrepreneurial orientation on business resilience, and social capital does not moderate the effect of human capital on business resilience.
The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung Henny Noviany; Asep Mulyana; Sulaeman Rahman Nidar
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1771

Abstract

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, which are gaining more attention as awareness of environmentally friendly transportation increases. However, the adoption rate of electric vehicles among millennials in Bandung is still relatively low, necessitating more effective digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies implemented through the automotive market in increasing the purchase intention of electric vehicles among millennials. A quantitative approach that includes descriptive and associative research. Additionally, the method used in this research is a survey method distributed to 398 millennial respondents in Bandung. The research results show that educational content, interactive engagement through marketplace features, and transaction ease have a positive and significant impact on purchase intention. This study concludes that digital marketing strategies through automotive marketplaces are effective in shaping positive perceptions and stimulating the interest of the millennial generation in electric cars. Practical implications suggest that industry players should optimize digital marketing strategies focused on consumer education and engagement to increase the market penetration of electric vehicles.
Co-Authors Cinthya Bella Hanifah Fauziah Henny Noviany Sulaeman Rahman Nidar Thomas Budhyawan Yudhya Yudi Ahmad Faisal