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All Journal Annals of Management and Organization Research Global Academy of Multidisciplinary Studies
Moutusi Tanha
University of Canterbury, Christchurch, New Zealand
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Self and counterfeit consumption in emerging markets Moutusi Tanha; Akib Mahumd; Mahfuza Sultana; Tozim Chakma; Emam Mehede Hassan; Sajid A. Mabud; Md. Ferdous Rahman Razon; Sheikh Shahanewaz parvez; Azmol Hossain Joy
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1325

Abstract

Purpose: This research has focused on independent and interdependent self-concepts of fake self & pretentious consumption in counterfeit consumption. In this research role of self in the case of fake consumption in the emerging market of Bangladesh has been revealed Research methodology: For this study, qualitative research has been undertaken. Ethnographic and netnographic approaches have been used. Twenty in-depth interviews were conducted with the participants. The participants were approximately equal as far as gender was concerned. The participants were between 20-35 years old; 80% were students, and 20% were employed. The snowball sampling technique was used for sample selection. Participants were selected for the final interview after the initial screening to know the pattern of their behavior, preferences, and experience with counterfeit & luxury brands. The Facebook profiles of these participants were studied to find photos, posts, shares, and preferences for counterfeit and luxury brands. Results: The results reveal that consumers feel their missing self, which means they understand they don't have appropriate possessions, and the extended self means a self that is created by external objects, some particular possessions considered as a part of them. As a result, they try to show their imaginary self, which means they try to copy others, but when they fail, they start to show their fake self through counterfeit consumption. Limitations: The research is conducted within Bangladesh only. Contribution: This research has focused on the patrons of the emerging market of Bangladesh. Findings have been revealed through a projective technique using word and picture associations. The iterative hermeneutic method has been used for data analysis. The research results conclude that variation in self affects the inauthentic consumption behaviors of patrons in the emerging market of Bangladesh.
Different dimensions of conspicuous consumption in the emerging market of Bangladesh Moutusi Tanha; Ather Yeasir Fahim; Shahira Tasnim; Md Ali Reza Raju; Waliul Islam; Fahimuzzaman Shawn; Moin Talukder; Md. Jahidul Islam
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1524

Abstract

Purpose: This study wishes to explore the level of understanding of how consumers in the market perceive conspicuous consumption. Research methodology: A qualitative research process was applied for collecting and evaluating the information, and the data is collected using the Ethnographic and Netnographic approaches to conduct this study. Results: Customers buy luxury things based on aesthetic value, originality, social standing, desired states, and money use. For social standing, people purchase premium products. The desire to consume luxury items and services also encourage their conspicuous purchase, according to the research. People use luxury things to maximize their fortune. Limitations: This research is conducted within Bangladesh. If it is broader research and there is available time, the study can be performed in different regions of the country. Core data can be obtained if observing each respondent for a long time is possible. Contribution: According to this study, Bangladeshi consumers redefine luxury through their product attitudes. This research has managerial and academic uses. This research teaches about conspicuous consumption. This study suggests luxury brand owners modify items to diverse countries so cultural differences don't affect conspicuous purchasing. As counterfeit items may be dangerous to health, particularly electronics, marketing managers can raise awareness by researching this research.
Trending copy culture of Bangladesh: Brand product perspective Moutusi Tanha; Md. Al Sabahel; Md. Ruhul Amin; Md. Shahjahan Khandakar; Nayem Mahmud Bhuiyan; Md. Yeamin Masum; Jawad Md. Asadullah
Annals of Management and Organization Research Vol. 4 No. 2 (2022): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i2.1514

Abstract

Purpose: This study aims to reveal the copy culture of Bangladesh. Research methodology: Qualitative research was designed for this study, and an ethnographic approach was used for data collection along with in-depth interviews with copy brand users. The judgmental and snowball sampling methods were used in this study. Semi-structured questionnaires and mostly open-ended questions were designed based on the objectives of this study. Results: The findings were analyzed under three main themes: Copying Us or copying them, Consumer Subjectivity as individuals, and Fragmented Authenticity. Limitations: Due to financial and time constraints, this research focused only on the capital city of Dhaka. In the case of broader research, this study can be analyzed in other regions of the country, which will provide a wide range of information regarding copy-culture attitudes. Contribution: In Bangladesh, people follow foreign trends and famous people’s lifestyles through copy brands. This study defines how and why copying culture encourages people to purchase from the local market. The reason that allures customers to buy replicate products is the availability and affordable price of the product, which is at a time creatively designed likely to match the original version. Novelty: This study can help others to take decisions based on the findings on copy culture.
Autonomy & accountability in 4IR: Ethical implications of AI driven automation in Sustainable Business Moutusi Tanha; Sohel Parvez; Kabbya Das Papon; Md. Erfanul Hoque; Muhammad Al Amin; Shatirtho Sarkar; Sultan Mahmud; Md Zakir Hossain
Global Academy of Multidisciplinary Studies Vol. 2 No. 1 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gams.v2i1.3540

Abstract

Purpose: The purpose of this study is to explore how AI in Industry 4.0 is impacting work and business, posing ethical concerns. It addresses labor market disruptions, organizational transformation, sustainability, algorithmic bias, data privacy, and job displacement ethics. The report examines how AI adoption might help inclusive economic development and SDGs. Research Methodology: The research uses mixed methodologies, incorporating qualitative and quantitative data. Secondary sources include 2019–2025 academic journal articles, government papers, industrial publications, and international databases. The research uses a systematic literature review, thematic analysis, statistical evidence from robotics adoption databases, and case studies in manufacturing, logistics, and service industries to discover patterns. The integration of theory and practice employs descriptive-exploratory approaches. Results: Results indicate rising global use of industrial robots and AI, with South Korea, Singapore, and Germany exhibiting the highest robot density. AI automates monotonous activities and creates hybrid professions that demand digital and analytical talents. AI-adopting companies are becoming more flexible and data-driven. However, ethical issues such algorithmic bias in recruiting and decision-making, surveillance technology privacy threats, and low-skilled worker job displacement persist. Conclusions: AI has promise to improve productivity, efficiency, and sustainability, but requires strong governance, ethical frameworks, and ongoing reskilling. Without controls, inequities and ethical problems may grow Limitations: The study depends on secondary data and literature evaluation, with minimal original field research for context-specific insights. Contribution: This study advances ethics, management, sustainability, and offers practical AI recommendations for stakeholders.
Co-Authors Akib Mahumd Ather Yeasir Fahim Azmol Hossain Joy Emam Mehede Hassan Fahimuzzaman Shawn Jawad Md. Asadullah Kabbya Das Papon Mahfuza Sultana Md Ali Reza Raju Md Zakir Hossain Md. Al Sabahel Md. Erfanul Hoque Md. Ferdous Rahman Razon Md. Jahidul Islam Md. Ruhul Amin Md. Shahjahan Khandakar Md. Yeamin Masum Moin Talukder Muhammad Al Amin Nayem Mahmud Bhuiyan Sajid A. Mabud Shahira Tasnim Shatirtho Sarkar Sheikh Shahanewaz parvez Sohel Parvez Sultan Mahmud Tozim Chakma Waliul Islam