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Self and counterfeit consumption in emerging markets Moutusi Tanha; Akib Mahumd; Mahfuza Sultana; Tozim Chakma; Emam Mehede Hassan; Sajid A. Mabud; Md. Ferdous Rahman Razon; Sheikh Shahanewaz parvez; Azmol Hossain Joy
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1325

Purpose: This research has focused on independent and interdependent self-concepts of fake self & pretentious consumption in counterfeit consumption. In this research role of self in the case of fake consumption in the emerging market of Bangladesh has been revealed Research methodology: For this study, qualitative research has been undertaken. Ethnographic and netnographic approaches have been used. Twenty in-depth interviews were conducted with the participants. The participants were approximately equal as far as gender was concerned. The participants were between 20-35 years old; 80% were students, and 20% were employed. The snowball sampling technique was used for sample selection. Participants were selected for the final interview after the initial screening to know the pattern of their behavior, preferences, and experience with counterfeit & luxury brands. The Facebook profiles of these participants were studied to find photos, posts, shares, and preferences for counterfeit and luxury brands. Results: The results reveal that consumers feel their missing self, which means they understand they don't have appropriate possessions, and the extended self means a self that is created by external objects, some particular possessions considered as a part of them. As a result, they try to show their imaginary self, which means they try to copy others, but when they fail, they start to show their fake self through counterfeit consumption. Limitations: The research is conducted within Bangladesh only. Contribution: This research has focused on the patrons of the emerging market of Bangladesh. Findings have been revealed through a projective technique using word and picture associations. The iterative hermeneutic method has been used for data analysis. The research results conclude that variation in self affects the inauthentic consumption behaviors of patrons in the emerging market of Bangladesh.

Different dimensions of conspicuous consumption in the emerging market of Bangladesh Moutusi Tanha; Ather Yeasir Fahim; Shahira Tasnim; Md Ali Reza Raju; Waliul Islam; Fahimuzzaman Shawn; Moin Talukder; Md. Jahidul Islam
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1524

Purpose: This study wishes to explore the level of understanding of how consumers in the market perceive conspicuous consumption. Research methodology: A qualitative research process was applied for collecting and evaluating the information, and the data is collected using the Ethnographic and Netnographic approaches to conduct this study. Results: Customers buy luxury things based on aesthetic value, originality, social standing, desired states, and money use. For social standing, people purchase premium products. The desire to consume luxury items and services also encourage their conspicuous purchase, according to the research. People use luxury things to maximize their fortune. Limitations: This research is conducted within Bangladesh. If it is broader research and there is available time, the study can be performed in different regions of the country. Core data can be obtained if observing each respondent for a long time is possible. Contribution: According to this study, Bangladeshi consumers redefine luxury through their product attitudes. This research has managerial and academic uses. This research teaches about conspicuous consumption. This study suggests luxury brand owners modify items to diverse countries so cultural differences don't affect conspicuous purchasing. As counterfeit items may be dangerous to health, particularly electronics, marketing managers can raise awareness by researching this research.

Trending copy culture of Bangladesh: Brand product perspective Moutusi Tanha; Md. Al Sabahel; Md. Ruhul Amin; Md. Shahjahan Khandakar; Nayem Mahmud Bhuiyan; Md. Yeamin Masum; Jawad Md. Asadullah
Annals of Management and Organization Research Vol. 4 No. 2 (2022): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i2.1514

Purpose: This study aims to reveal the copy culture of Bangladesh. Research methodology: Qualitative research was designed for this study, and an ethnographic approach was used for data collection along with in-depth interviews with copy brand users. The judgmental and snowball sampling methods were used in this study. Semi-structured questionnaires and mostly open-ended questions were designed based on the objectives of this study. Results: The findings were analyzed under three main themes: Copying Us or copying them, Consumer Subjectivity as individuals, and Fragmented Authenticity. Limitations: Due to financial and time constraints, this research focused only on the capital city of Dhaka. In the case of broader research, this study can be analyzed in other regions of the country, which will provide a wide range of information regarding copy-culture attitudes. Contribution: In Bangladesh, people follow foreign trends and famous people’s lifestyles through copy brands. This study defines how and why copying culture encourages people to purchase from the local market. The reason that allures customers to buy replicate products is the availability and affordable price of the product, which is at a time creatively designed likely to match the original version. Novelty: This study can help others to take decisions based on the findings on copy culture.

Autonomy & accountability in 4IR: Ethical implications of AI driven automation in Sustainable Business Moutusi Tanha; Sohel Parvez; Kabbya Das Papon; Md. Erfanul Hoque; Muhammad Al Amin; Shatirtho Sarkar; Sultan Mahmud; Md Zakir Hossain
Global Academy of Multidisciplinary Studies Vol. 2 No. 1 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gams.v2i1.3540

Purpose: The purpose of this study is to explore how AI in Industry 4.0 is impacting work and business, posing ethical concerns. It addresses labor market disruptions, organizational transformation, sustainability, algorithmic bias, data privacy, and job displacement ethics. The report examines how AI adoption might help inclusive economic development and SDGs. Research Methodology: The research uses mixed methodologies, incorporating qualitative and quantitative data. Secondary sources include 2019–2025 academic journal articles, government papers, industrial publications, and international databases. The research uses a systematic literature review, thematic analysis, statistical evidence from robotics adoption databases, and case studies in manufacturing, logistics, and service industries to discover patterns. The integration of theory and practice employs descriptive-exploratory approaches. Results: Results indicate rising global use of industrial robots and AI, with South Korea, Singapore, and Germany exhibiting the highest robot density. AI automates monotonous activities and creates hybrid professions that demand digital and analytical talents. AI-adopting companies are becoming more flexible and data-driven. However, ethical issues such algorithmic bias in recruiting and decision-making, surveillance technology privacy threats, and low-skilled worker job displacement persist. Conclusions: AI has promise to improve productivity, efficiency, and sustainability, but requires strong governance, ethical frameworks, and ongoing reskilling. Without controls, inequities and ethical problems may grow Limitations: The study depends on secondary data and literature evaluation, with minimal original field research for context-specific insights. Contribution: This study advances ethics, management, sustainability, and offers practical AI recommendations for stakeholders.

Rohingya refugees and its impact on informal economy: Cox's Bazar, Bangladesh Moutusi Tanha; Maliha Ahmed Siddique; Md. Nurulhoque; Md. Monirul Islam Sumon; Rawshan Sazin; Peas Hossain
Journal of Governance and Accountability Studies Vol. 3 No. 1 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jgas.v3i1.1896

Purpose: The purpose of this study is to determine whether refugees in Cox's Bazar area of Bangladesh can successfully integrate into the informal economic sector. This evaluation was carried out by comparing the actions of refugees in the labor market with those of the local population. Research methodology: This study used survey data from two population groupings. The sample size included 300 Rohingya refugees and 300 locals from Coxs' Bazar, where they are now living. ANOVA was employed to compare the category mean differences owing to the limited sample size. The calculations would include wealth, occupation, language, religion, and race as labor market barriers. Results: The data indicated significant disparities in both types of occupations and monthly incomes between local workers and refugee workers. Furthermore, the findings also suggest that Rohingya refugees encounter greater challenges when entering the job market than local workers. Limitations: Refugees in Bangladesh are unable to work. They must stay at local and international NGO (Ministry of Foreign Affairs 2014). No Bangladeshi labor legislation has protected them. Bangladeshi authorities can also imprison refugees on illicit travel. A good Rohingya refugee policy in Bangladesh is crucial to human rights. Contribution: The Rohingya Muslim population in Myanmar has been subjected to genocide, resulting in their expulsion and subsequent migration to neighboring countries. Bangladesh is the primary host nation for the Rohingya group from Myanmar, which has sought safety there as refugees for many years. Due to their lack of legal employment opportunities in Bangladesh, these refugees engage in informal economic operations and participate in various criminal activities inside the place where they reside.

Self and counterfeit consumption in emerging markets Moutusi Tanha; Akib Mahumd; Mahfuza Sultana; Tozim Chakma; Emam Mehede Hassan; Sajid A. Mabud; Md. Ferdous Rahman Razon; Sheikh Shahanewaz parvez; Azmol Hossain Joy
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1325

Purpose: This research has focused on independent and interdependent self-concepts of fake self & pretentious consumption in counterfeit consumption. In this research role of self in the case of fake consumption in the emerging market of Bangladesh has been revealed Research methodology: For this study, qualitative research has been undertaken. Ethnographic and netnographic approaches have been used. Twenty in-depth interviews were conducted with the participants. The participants were approximately equal as far as gender was concerned. The participants were between 20-35 years old; 80% were students, and 20% were employed. The snowball sampling technique was used for sample selection. Participants were selected for the final interview after the initial screening to know the pattern of their behavior, preferences, and experience with counterfeit & luxury brands. The Facebook profiles of these participants were studied to find photos, posts, shares, and preferences for counterfeit and luxury brands. Results: The results reveal that consumers feel their missing self, which means they understand they don't have appropriate possessions, and the extended self means a self that is created by external objects, some particular possessions considered as a part of them. As a result, they try to show their imaginary self, which means they try to copy others, but when they fail, they start to show their fake self through counterfeit consumption. Limitations: The research is conducted within Bangladesh only. Contribution: This research has focused on the patrons of the emerging market of Bangladesh. Findings have been revealed through a projective technique using word and picture associations. The iterative hermeneutic method has been used for data analysis. The research results conclude that variation in self affects the inauthentic consumption behaviors of patrons in the emerging market of Bangladesh.

Trending copy culture of Bangladesh: Brand product perspective Moutusi Tanha; Md. Al Sabahel; Md. Ruhul Amin; Md. Shahjahan Khandakar; Nayem Mahmud Bhuiyan; Md. Yeamin Masum; Jawad Md. Asadullah
Annals of Management and Organization Research Vol. 4 No. 2 (2022): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i2.1514

Purpose: This study aims to reveal the copy culture of Bangladesh. Research methodology: Qualitative research was designed for this study, and an ethnographic approach was used for data collection along with in-depth interviews with copy brand users. The judgmental and snowball sampling methods were used in this study. Semi-structured questionnaires and mostly open-ended questions were designed based on the objectives of this study. Results: The findings were analyzed under three main themes: Copying Us or copying them, Consumer Subjectivity as individuals, and Fragmented Authenticity. Limitations: Due to financial and time constraints, this research focused only on the capital city of Dhaka. In the case of broader research, this study can be analyzed in other regions of the country, which will provide a wide range of information regarding copy-culture attitudes. Contribution: In Bangladesh, people follow foreign trends and famous people’s lifestyles through copy brands. This study defines how and why copying culture encourages people to purchase from the local market. The reason that allures customers to buy replicate products is the availability and affordable price of the product, which is at a time creatively designed likely to match the original version. Novelty: This study can help others to take decisions based on the findings on copy culture.

Different dimensions of conspicuous consumption in the emerging market of Bangladesh Moutusi Tanha; Ather Yeasir Fahim; Shahira Tasnim; Md Ali Reza Raju; Waliul Islam; Fahimuzzaman Shawn; Moin Talukder; Md. Jahidul Islam
Annals of Management and Organization Research Vol. 4 No. 1 (2022): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i1.1524

Purpose: This study wishes to explore the level of understanding of how consumers in the market perceive conspicuous consumption. Research methodology: A qualitative research process was applied for collecting and evaluating the information, and the data is collected using the Ethnographic and Netnographic approaches to conduct this study. Results: Customers buy luxury things based on aesthetic value, originality, social standing, desired states, and money use. For social standing, people purchase premium products. The desire to consume luxury items and services also encourage their conspicuous purchase, according to the research. People use luxury things to maximize their fortune. Limitations: This research is conducted within Bangladesh. If it is broader research and there is available time, the study can be performed in different regions of the country. Core data can be obtained if observing each respondent for a long time is possible. Contribution: According to this study, Bangladeshi consumers redefine luxury through their product attitudes. This research has managerial and academic uses. This research teaches about conspicuous consumption. This study suggests luxury brand owners modify items to diverse countries so cultural differences don't affect conspicuous purchasing. As counterfeit items may be dangerous to health, particularly electronics, marketing managers can raise awareness by researching this research.

Cash Recycling Machine (CRM) & its impact on customer satisfaction: A study on UCB PLC Moutusi Tanha; Maliha Ahmed Siddique; Md. Monirul Islam Sumon; Md. Nurulhoque; Rawshan Sazin; Peas Hossain
Annals of Management and Organization Research Vol. 5 No. 2 (2023): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v5i2.1753

Purpose: The primary purpose of this research is to explore Cash Recycling Machine (CRM) systems and determine customer satisfaction after using CRM services. Research Methodology: To collect data for this research, a questionnaire was created and a survey was conducted to assess user contentment with the Cash Recycling Machine (CRM) of the United Commercial Bank (UCB) PLC. During the investigation of the Cash Recycling Machine (CRM) system, a secondary data source was utilized. Results: An analysis indicates that Almost 97% of respondents regularly utilized CRM services while continuing to depend on conventional banking methods. Nevertheless, a significant proportion of participants (over 20%) frequently employed CRM systems. Specifically, 47% utilize these systems four to seven times each month. This study demonstrates that banks are implementing novel services to entice a larger clientele, while consumers are allowed to utilize the banks' fundamental services, such as making deposits and withdrawals. Limitations: Banks are restricted from accessing crucial information owing to data privacy concerns. Furthermore, the use of secondary data may not adequately reflect the perspective of UCB PLC, owing to scalability issues. Ultimately, the limited sample size is a result of clients' strong unwillingness to allocate time for research. Contribution: This study and its implications can be used for additional research in emerging economies to comprehensively examine the adoption of new technologies in the banking industry. Novelty: The core reaction of consumers to an emerging technology for rapid economic growth.

The correlation of cashless banking and profitability in the banking industry in Bangladesh Moutusi Tanha; Md. Karimul Alam; Sultan Mahmud; Shahadat Hossain; Murshed Alam; Md. Al Sabahel
Annals of Management and Organization Research Vol. 5 No. 3 (2024): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose: Cashless banking is an innovative banking policy that is gaining prominence in today's digital era of technological advancement. This study investigates the correlation between profitability of the banking sector and adoption of cashless banking in Bangladesh. Research Methodology: The profitability of the cashless banking industry in Bangladesh was measured using Return on Equity (ROE) and Return on Assets (ROA). Profitability is determined by the transaction volume of Mobile Financial Services (MFS), Automated Teller Machines (ATMs), bit cards, and internet banking fund transfers (IBFT). This study uses a multiple regression approach to analyze the association between a bank's profitability and cashless banking. The data used in this analysis were collected from the annual reports of the Central Bank of Bangladesh over a seven-year period. Results: The findings indicate that IBFT has a notable favorable influence on return on equity (ROE), whereas ATM and debit cards have major adverse impacts on ROE. Additionally, mobile financial services (MFS) and IBFT have a positive effect on return on assets (ROA), but debit cards have a negative effect on ROA in Bangladesh’s banking business. The data indicate that nearly all the components have either a positive or negative influence on ROA or ROE. Contribution: However, only IBFT has a positive and substantial influence on ROA and ROE. The results of this study have moderate importance for the regulatory bodies and stakeholders of both banks and non-bank financial firms as well as for academics and the government as a whole.

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