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Autonomy & accountability in 4IR: Ethical implications of AI driven automation in Sustainable Business Moutusi Tanha; Sohel Parvez; Kabbya Das Papon; Md. Erfanul Hoque; Muhammad Al Amin; Shatirtho Sarkar; Sultan Mahmud; Md Zakir Hossain
Global Academy of Multidisciplinary Studies Vol. 2 No. 1 (2025): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gams.v2i1.3540

Abstract

Purpose: The purpose of this study is to explore how AI in Industry 4.0 is impacting work and business, posing ethical concerns. It addresses labor market disruptions, organizational transformation, sustainability, algorithmic bias, data privacy, and job displacement ethics. The report examines how AI adoption might help inclusive economic development and SDGs. Research Methodology: The research uses mixed methodologies, incorporating qualitative and quantitative data. Secondary sources include 2019–2025 academic journal articles, government papers, industrial publications, and international databases. The research uses a systematic literature review, thematic analysis, statistical evidence from robotics adoption databases, and case studies in manufacturing, logistics, and service industries to discover patterns. The integration of theory and practice employs descriptive-exploratory approaches. Results: Results indicate rising global use of industrial robots and AI, with South Korea, Singapore, and Germany exhibiting the highest robot density. AI automates monotonous activities and creates hybrid professions that demand digital and analytical talents. AI-adopting companies are becoming more flexible and data-driven. However, ethical issues such algorithmic bias in recruiting and decision-making, surveillance technology privacy threats, and low-skilled worker job displacement persist. Conclusions: AI has promise to improve productivity, efficiency, and sustainability, but requires strong governance, ethical frameworks, and ongoing reskilling. Without controls, inequities and ethical problems may grow Limitations: The study depends on secondary data and literature evaluation, with minimal original field research for context-specific insights. Contribution: This study advances ethics, management, sustainability, and offers practical AI recommendations for stakeholders.
Community-driven success in equity crowd funding: A study of brand engagement in Bangladesh two-sided markets Md. Al Sabahel ; Murshed Alam ; Shahadat Hossain; Sultan Mahmud; Md. Karimul   Alam
Global Academy of Multidisciplinary Studies Vol. 2 No. 2 (2025): November
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/gams.v2i2.3662

Abstract

Purpose: The aim of this study is to explain how entrepreneurs can benefit from using a brand community (BC) within a two-sided market, especially when they face difficulties in getting financial support. The study focuses on how ideas from Bangladesh-based research can help us understand online financial services, mainly equity crowdfunding. Methods: This research was carried out in Bangladesh and used netnography and qualitative methods to study an equity crowdfunding platform (ECFP). Online observations, community interactions, and qualitative data were collected from users of the platform to understand how the brand community works and supports the system. Results: The study found that in a two-sided market, the brand community around an equity crowdfunding platform (BCB) provides much more than digital funding. Community members also offer skills, social support, personal and professional contacts, and networking opportunities. These non-financial contributions strengthen the whole platform and help both entrepreneurs and investors. Conclusion: The findings show that a brand community embedded within an equity crowdfunding platform functions as a strategic resource that reinforces digital financing, promotes cooperative interactions, and supports ecosystem sustainability for entrepreneurs, investors, and platform managers. Limitation: The study is limited to qualitative data from one country and one type of crowdfunding platform, which may not fully represent other regions or financial systems. Contribution: This study shows how traditional ideas about brand communities can be adapted for modern digital financial services. It contributes to research in marketing, entrepreneurship, and digital finance, and gives managers practical insights for improving investor loyalty and business development in two-sided markets, especially in Bangladesh.