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p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Nur Aisya Adnan
Unknown Affiliation
Humanities

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Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Rosmelisa Yusof; Lok Yee Huei; Nur Aisya Adnan; Nur Aliah Ilyana Jefry; Nur Aliana Sofea Syuhaimi; Nur Alieza Natasha Marzuki; Nilna Iffa Afifatia Fasya; Naura Nuhaa Tsabita
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Co-Authors Lok Yee Huei Naura Nuhaa Tsabita Nilna Iffa Afifatia Fasya Nur Aliah Ilyana Jefry Nur Aliana Sofea Syuhaimi Nur Alieza Natasha Marzuki Rosmelisa Yusof