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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Lok Yee Huei
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Humanities

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Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Rosmelisa Yusof; Lok Yee Huei; Nur Aisya Adnan; Nur Aliah Ilyana Jefry; Nur Aliana Sofea Syuhaimi; Nur Alieza Natasha Marzuki; Nilna Iffa Afifatia Fasya; Naura Nuhaa Tsabita
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Are You A Shopaholic? A Case Study of Customer Satisfaction of Shopee Lok Yee Huei; Lim Hui Ling; Najwa Irdina Binti Ibrahim; Muhammad Talhah Bin Sarudin; Nabila Husna Binti Abdul Halim; Nawal Nadiah Binti Md Shahaidil; Michael Aditya Surya Permana; Bhushan Arun Ramekar; BN Nishchith Aradhya
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2198

Abstract

Online shopping or called e-shopping is the place for everyone to purchase goods or services via an application provided or through a web browser over the Internet. One of the biggest e-commerce sites in Southeast Asia, Shopee has locations around the globe, including Malaysia, Indonesia, Taiwan, Thailand, Vietnam, and Singapore. It is an online application where everyone can buy and sell goods easily with just one click on their smartphone. This case study examines the significant factors toward customers’ satisfaction with using Shopee in Malaysia. In this case study, the researchers use a questionnaire survey to accumulate information from 100 customers of the Shopee application to know deeper about their satisfaction with using Shopee for online purchases in Malaysia. The findings show that promotion strategy, service quality, and product variety, affecting the customers’ satisfaction of Shopee. The results provide new insights into customers’ satisfaction that can help the company#39;s performance in the future.
Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia Rosmelia Yusof; Lok Yee Huei; Muhammad Fathi bin Sha’ari; Muhammad Syahmi bin Mazlan; Muhammad Amir Muqri bin Othman; Muhammad Badrul Aman bin Zakaria; Luqman Juang Wicaksono; Dewa Made Surya Prabawa; Vinu Surutha Lakshmi.L; Kajal Meghshyam Walde
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2196

Abstract

One of the notably popular and well-known fast-food franchises in the known universeis McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to  ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
Co-Authors Bhushan Arun Ramekar BN Nishchith Aradhya Dewa Made Surya Prabawa Kajal Meghshyam Walde Lim Hui Ling Luqman Juang Wicaksono Michael Aditya Surya Permana Muhammad Amir Muqri bin Othman Muhammad Badrul Aman bin Zakaria Muhammad Fathi bin Sha’ari Muhammad Syahmi bin Mazlan Muhammad Talhah Bin Sarudin Nabila Husna Binti Abdul Halim Najwa Irdina Binti Ibrahim Naura Nuhaa Tsabita Nawal Nadiah Binti Md Shahaidil Nilna Iffa Afifatia Fasya Nur Aisya Adnan Nur Aliah Ilyana Jefry Nur Aliana Sofea Syuhaimi Nur Alieza Natasha Marzuki Rosmelia Yusof Rosmelisa Yusof Vinu Surutha Lakshmi.L