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ANALISIS RESEPSI REMAJA PENONTON VIDEO FYP TERHADAP POPULARITAS KONTEN KREATOR UNIK (@binirehan1) “BEGITU SULIT LUPAKAN REHAN” ririn tutiasri; Ahimsa Adi Wibowo; Jimmy Putra Pradana
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.205

Abstract

Social media is used by the public to gain popularity instantly, with this phenomenon, many content creators are starting to take advantage of this phenomenon to seek popularity. One example of this phenomenon is the TikTok video @binirehan1 "it's so hard to forget Rehan" which gets lots of likes, comments and is also shared across all social media. This video first appeared on TikTok media, from the account @binirehan1 or Intan Lembata singing the lyrics 'it's so hard to forget Rehan. This content was composed by William's song entitled Enough to remember, then Intan replaced the lyrics of the song with the word 'you' to become someone's name, namely 'rehan'. In this study using qualitative methods using the reception analysis approach (Reception Analysis) Stuart Hall. This qualitative research is used so that the research or investigation under study can be explained in depth. Data collection was done by in-depth interviews. Based on the results of the study it was found that creator content emphasizes viral phenomena rather than content.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Ririn Tutiasri; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
Curating culture: Instagram and the visual representation of heritage tourism in Surabaya Aulia Rahmawati; Ririn Tutiasri; Syafrida Febriyanti
Jurnal Studi Komunikasi Vol. 8 No. 1 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i1.6785

Abstract

This study investigates how Instagram shapes public engagement with cultural heritage through a case study in Surabaya, Indonesia. Surabaya possesses diverse assets; however, its tourism potential remains underexplored compared with established destinations such as Yogyakarta. Instagram offers opportunities to study how Surabaya’s identity is visually constructed and promoted to visitors. Through hashtag #surabayaheritage, users practice certain perspectives on the city’s multifaceted history. This study aims to investigate how Instagram shapes public engagement with cultural heritage through a case study of Surabaya, Indonesia. Specifically, this research examines how Surabaya's identity is visually constructed through the hashtag #surabayaheritage on Instagram. Employing both qualitative content analysis and critical visual discourse, this study examined 100 top Instagram posts, revealing that heritage discourse dominated the posts, with Dutch colonial buildings being the primary photographic subjects. The research findings also emphasise that while the historical discourse emphasises architectural details and educational history, it marginalises other aspects of cultural heritage, especially those that do not originate from the colonial era. By applying visual discourse analysis, this aestheticised selective gaze indicates the productive power of Instagram conventions in framing heritage sites. Further research should incorporate non-Instagram perspectives and spatial analysis. As heritage tourism expands globally, critical examination of social media discourse provides vital insights into the risks and opportunities for inclusive and sustainable development, particularly for local communities.