Garuda - Garba Rujukan Digital

INTERNASIONAL JUANDA DALAM MENJEMBATANI KELUHAN KONSUMEN DI MASA PANDEMI COVID-19 Firdaus Juliansyah; Yulis Nila Sari; Renada Audri Suhariono; M. Syahrul Munir; Carlos Antonio Lopulalan; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 1 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

The Covid-19 pandemic is currently a significant polemic in various countries; one of the areas affected is the aviation sector. Juanda International Airport, which is included in this sector, has not been spared the impact caused by the pandemic. Therefore, people who want to take a flight need to find out the information and requirements before leaving. There are not infrequently consumers who complain about this through social media or call centers. This study aims to determine the response and strategy given by Juanda Airport Public Relations to bridge consumer complaints. The methodology used is descriptive qualitative with taking informants using the purposive sampling method. As a reference in the research theory, the Organization-Public Relationship (OPR) consists of four dimensions: control mutuality, trust, satisfaction with a relationship, and commitment to a relationship. This study was conducted to determine Juanda Airport's attitude or public relations strategy in bridging consumer complaints during the Covid-19 pandemic. Based on the results of the study, it was found that the implementation of the activities carried out by public relations at Juanda Airport was following the OPR theory, and in responding to consumer complaints on social media, public relations always prioritized a humanist and persuasive approach, to create relationships and responses between humans, not results from robots

PERAN HUMAS JOBHUN DALAM MEMPERTAHANKAN EKSISTENSI DI TENGAH PERSAINGAN PADA MASA PANDEMI Nur Auwaliyah Amin; Marisa Novita Angelin Dalima; Nanda Rachma Dewi; Syafira Aurell Irma Putri; Silvia Ika Aristin; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 2 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v2i2.70

This pandemic has brought changes to many businesses, one of which is how start up business grows in number. Jobhun which was originally the only startup platform in the field of skills development in Surabaya, now has many competitors. In addition, Jobhun's existence will also be threatened if Jobhun is not able to face startup competition in this pandemic era. Hence, companies need a public relations team to deal with the very tight competition between startup companies. How a company deals with some issues reflects the quality of their Public Relations. With this background, the purpose of this research is to investigate the strategy performed by Jobhun Public Relations in facing competition and maintaining existence during the covid19 pandemic. The type of this research is qualitative research with its methodology to collect the data is in-depth interview. The participant of this study is Jobhun's public relations and marketing team. The result of this study shows that to face Public Relations competition, not only they conduct online skills training classes, but they also collaborate with Mentors, company HRD, student organizations, partnerships and also competitors. In this collaboration, they create content which is then consulted to Jobhun’s marketing team. In order to maintain its existence, Jobhun continues to innovate and open internships. The conclusion of this research shows that the strategy they use is effective which is indicated by the increase in their income and followers of social media.

Analysis of KFC's Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo) Yahezkiel Ivandro; Fransiska Nikola; Alfian Affandi; Carissa Emilyana; Monica Karenina; Dyva Claretta; Dian Hutami Rahmawati

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.582 KB)

A company can use issue management theory as a solution to overcome problems in the form of negative issues. Last August, KFC was hit by the issue of pork in its food content. This study discusses how KFC designs strategies to address these issues. This strategy also includes how issue management is implemented by KFC. This research uses qualitative methods with data collection techniques of interviews and supported by literature review. To determine the research informants, the researchers chose the Operational Teams at KFC Outlets in Surabaya-Sidoarjo with the consideration they understood the issue from both sides, both from the KFC side and from the consumers. The result of this study is that KFC rejects all issues that say its food contains pork. KFC has also carried out the issue management stage by clarifying the rumors and strengthened by a statement from the MUI and a halal certificate.

The Role of Marketing Public Relations Strategy in Dealing with The Impact of PPKM Okta Annisa Kusumawardhani; Cindi Purnama Sari; Morelynte Dovena Remeng; Dyva Claretta; Dian Hutami Rahmawati

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.81 KB)

International Cultural Center (ICC) Pandaan is one of the resorts and tourist attractions located in Pandaan, East Java. As a resort and tourist attraction, ICC Pandaan has goals to be achieved and the value of benefits provided to its visitors. However, with the Covid-19 pandemic, ICC Pandaan experienced a decrease in the number of visitors, so ICC implemented a strategy to survive during this pandemic. This research is a qualitative descriptive study with data collection techniques conducted through interviews and observations. The result of this research is that ICC Pandaan applies the Three Ways Strategy concept which is carried out effectively by seeking to give messages to the audience by starting to dive into the digital realm, where there has been a rapid increase during the pandemic.

Customer Relationship Management PR PT. Indosat Mojokerto Dengan Pelanggan Di Masa Pandemi Muhammad Viqri; Methia Fani; Febrianti Putri Noor Wahyuni; Shintiya Gebi Fitriya; Ferdyanto Tantyo Nugroho; Dyva Claretta; Dian Hutami Rahmawati
JURNAL SIGNAL Vol 10, No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Perkembangan teknologi saat ini semakin berkembang terutama internet. Dengan adanya internet dapat memudahkan masyarakat untuk berkomunikasi dan berinteraksi dengan satu sama lain. Dengan memanfaatkan internet dapat menguntungkan dalam segala pihak, dengan ini pihak public relation Indosat terutama di wilayah Mojokerto, menggunakan internet untuk menjalankan strategi dan peran penting untuk membangun citra positif di masyarakat. Dengan kata lain, menciptakan program yang bermanfaat bagi masyarakat di masa pandemi. Fokus penelitian ini adalah Customer Relationship Management public relation Indosat Mojokerto dalam menjalin hubungan baik dengan pelanggan di masa pandemi. Teori yang digunakan dalam penelitian yaitu teori Customer Relationship Management. Pendekatan yang digunakan dalam penelitian adalah deskriptif kualitatif yang bertujuan untuk memberikan gambaran tentang suatu masyarakatatau kelompok tentang suatu gejala atau hubungan yang ada didalamnya. Teknikpengumpulan data yang diambil adalah wawancara mendalam. Hasil penelitianmenunjukkan bahwa dalam hal menjalin hubungan pihak humas Indosat Mojokertomembentuk suatu program yaitu Webinar Indosat guru dan sekolah. Program yangdijalankan sudah berjalan dengan baik serta masyarakat merasa puas akan program yang telah dilakukan oleh pihak indosat Mojokerto.

Marketing Communication Strategy for Millennial Farmers of Yogyakarta Special Region through Social Media Ririn Puspita Tutiasri; Kusumajanti; Dian Hutami Rahmawati; Jonathan Diven Setiawan; Pandu Tanoyo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3383

Millennial farmers from the Special Region of Yogyakarta (DIY) take advantage of social media as a marketing communication strategy for agricultural products. DIY millennial farmers focus on three fields, namely, food crop agriculture, animal husbandry, and horticulture. The products they produce are very diverse, including organic plants, vegetables, fruits, ornamental plants, quality livestock, and processed agricultural products. Many millennial farmers produce quality crops and livestock or experience an increase compared to the results produced by reliable farmers. Millennial farmers are farmers aged 19-39 years, and those aged above 39 are called reliable farmers. They also package processed agricultural products more attractively and can last longer. Social media is used as a means of communicating with extension workers, and fellow millennial farmers or to introduce products produced by millennial farmers using marketing communication strategies in cyberspace. Millennial farmers are part of the information society, they use communication media to support the development process. The purpose of this study is to describe the marketing communication strategy of agricultural products carried out by millennial farmers using various types of social media platforms. This study, uses a qualitative descriptive research method by conducting interviews with millennial farmers from Bantul, Sleman, Kulonprogo, Kota, and Gunungkidul. The results of this study indicate that farmers use social media social networks and media sharing to market their agricultural products.

Digilantism Practice: The Online Shaming for the Cheaters Augustin Chairil; Dian Hutami Rahmawati; Latif Ahmad Fauzan
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.457

Pelakor, or perebut lelaki orang (someone who cheats with their husband) is a term that is very common on the internet, especially on social media such as Facebook. The trend of shaming and viral-ing ‘pelakor’ on social media is an interesting and recurring consumption. The practice of online shaming, and going viral is a practice that is normalized by some social media users. This article wants to explore how online shaming practices are carried out by Anti Pelakor Indonesian facebook groups and discussed with digilantism concept. Netnography is used in this research to see virtual activities occurring in groups. As well as virtual observations during January – June 2019 and interviews with shaming actors to enrich the data. The results of the API Group's observations describe data granulation, ranging from uploads of disclosures of household problems and mistress, viral practices, online shaming, and doxing, to wiretapping the Whatsapp instant messaging application which leads to the practice of spreading privacy. The practice of shaming has some benefits also risks and raises ethical problems.

Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Ririn Tutiasri; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information

The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model Ratih Pandu Mustikasari; Dian Hutami Rahmawati; Heidy Arviani
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.533

Message processing is a very important part of the communication process. The Elaboration Likelihood Model (ELM) is a communication theory that is in the sociopsychological tradition and focuses on message processing. ELM sees that messages are processed by individuals through two routes, namely central and peripheral. This theory is used to analyze the information processing of respondents to exposure to Oreo advertising jingles on brand awareness. According to Aaker (in Chernatony, McDonald and Wallace, 2011, p. 455), brand awareness itself has four important indicators, namely brand recognition, brand recall, brand dominance and brand knowledge. This research was conducted by experimental method. The results of the hypothesis test show that there is a significant influence between jingles and brand awareness. The path used by respondents in processing the information in this jingle is the peripheral route.

Marketing Communication Strategy for Millennial Farmers of Yogyakarta Special Region through Social Media Ririn Puspita Tutiasri; Kusumajanti; Dian Hutami Rahmawati; Jonathan Diven Setiawan; Pandu Tanoyo
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3383

Millennial farmers from the Special Region of Yogyakarta (DIY) take advantage of social media as a marketing communication strategy for agricultural products. DIY millennial farmers focus on three fields, namely, food crop agriculture, animal husbandry, and horticulture. The products they produce are very diverse, including organic plants, vegetables, fruits, ornamental plants, quality livestock, and processed agricultural products. Many millennial farmers produce quality crops and livestock or experience an increase compared to the results produced by reliable farmers. Millennial farmers are farmers aged 19-39 years, and those aged above 39 are called reliable farmers. They also package processed agricultural products more attractively and can last longer. Social media is used as a means of communicating with extension workers, and fellow millennial farmers or to introduce products produced by millennial farmers using marketing communication strategies in cyberspace. Millennial farmers are part of the information society, they use communication media to support the development process. The purpose of this study is to describe the marketing communication strategy of agricultural products carried out by millennial farmers using various types of social media platforms. This study, uses a qualitative descriptive research method by conducting interviews with millennial farmers from Bantul, Sleman, Kulonprogo, Kota, and Gunungkidul. The results of this study indicate that farmers use social media social networks and media sharing to market their agricultural products.

Title

Found 11 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 11 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 11 Documents
Search