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Febriyanti, M.Med.Kom, Syafrida Nurrachmi
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Cultural Studies : Analisis Kuasa Atas Kebudayaan Rahmawati, MSi, Aulia; Febriyanti, M.Med.Kom, Syafrida Nurrachmi
Jurnal Ilmu Komunikasi Vol 2, No 2 (2010): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Abstract

Cultural studies, yang merupakan paradigma baru dalam kajian ilmu sosial, memperkenalkan budaya dalam dimensi yang baru. Bukan hanya sebagai kreasi manusia dan hasil perilaku, melainkan menelaah pemahaman mendalam antara budaya dan kekuasaan yang mendasarinya. Tujuan dari kajian budaya adalah untuk meneliti kekuasaan dan ideologi yang membentuk kehidupan sehari-hari manusia. Segala yang tampak normal dan apa adanya dalam kehidupan sehari-hari, seperti iklan bahkan perilaku nongkrong adalah produk bentukan dari sebuah ideology. Metodologi krusial dalam membedah peran ideologi salah satunya melalui analisis metodologi dengan semiotika Roland Barthes. Dalam kajian media, mitologi dengan tajam menelaah bagaimana ideology yang dominant menghegemoni praktik kehidupan masyarakat sehari-hari.
Rekonstruksi Gaya Hidup & Identitas Remaja Urban Dalam Model Sandal "Crocs" Febriyanti, M.Med.Kom, Syafrida Nurrachmi
Jurnal Ilmu Komunikasi Vol 2, No 2 (2010): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Abstract

Masa Remaja adalah masa yang penuh dengan permasalahan, penuh dengan tekanan dan sangat mudah untuk di pengaruhi oleh lingkungan sekitarnya. Remaja merasa sudah saatnya untuk mencari identitas baru. Maka remaja akan menggunakan segala cara untuk dapat memenuhi upayanya membentuk status baru. Tren penciptaan identitas sosial ternyata tidak hanya terfokus pada pakaian dan gaya rambut tetapi sudah mewabah hingga ke alas kaki. Sebagian remaja menghiasi kakinya dengan sandal besar, berwarna-warni dengan harga mahal. CROCS, itulah merek dari sandal dan sepatu yang sedang menjamur di Indonesia, terutama kota-kota besar termasuk Surabaya. CROCS telah berhasil menciptakan identitas baru bagi remaja di perkotaan melalui inovasi yang ‘out of the box’ sehingga begitu menancap dalam benak konsumen remaja dan level harganya yang sangat tinggi sehingga mampu dijadikan ukuran status sosial seorang remaja yang sedang mencari identitas diri Internet berperan cukup penting dalam mempromosikan merek CROCS melalui berbagai forum, mailinglist, blog hingga jejaringan sosial yang lainnya. Sehingga meskipun di Indonesia CROCS tidak muncul di media elektronik (TV & Radio) dan sangat jarang pula beriklan di media cetak namun peminat CROCS terus meningkat dari waktu ke waktu
Etika Komunikasi Netizen di Media Sosial Syafrida Nurrachmi Febriyanti; Ririn Puspita Tutiasri
Jurnal Ilmu Komunikasi Vol 1 No 1 (2018): Komunikasi dan Budaya Urban
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v1i1.5

Abstract

Media sosial belakangan ini menjadi fenomena media baru yang digemari oleh masyarakat Indonesia, khususnya kaum remaja hingga dewasa. Hal tersebut menjadikan berita dan informasi menyebar dengan begitu cepatnya dan sangat mudah didapatkannya. Bukan hanya itu, masyarakat pun dapat segera memberikan opini dan reaksinya sesaat setelah kejadian tersebut berlangsung, baik opini positif maupun negatif. Peneliti tertarik untuk membahas etika berkomunikasi netizen dalam menerima berita dan informasi pada halaman facebook E100 Radio Suara Surabaya. Penelitian ini bersiat kualitatif dengan studi etnografi virtual. Tinjauan pustaka yang peneliti gunakan antara lain : Komunikasi dan internet, cyber media, khalayak di cyber media, hukum dan etika di cyber media dan etnografi virtual. Informan dalam penelitian ini adalah netizen yang aktif memberikan komentar dalam akun Facebook E100 Radio Suara Surabaya. Hasil penelitian menunjukan ada lima tipe netizen dalam memberikan komentar di akun Facebook E100 Radio Suara Surabaya, yakni tipe meminta informasi, menyampaikan informasi, menyampaikan argumentasi dengan baik, menyampaikan argumentasi dengan tidak baik, pemberi komentar dari komentator. Kata Kunci : etnografi virtual, etika komunikasi, media sosial, netizen.
Iklan Digital: Pornomedia dan Konten Seksualitas Anggraini, Malwa; Febriyanti, Syafrida Nurrachmi
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 4 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.638 KB) | DOI: 10.54371/jiip.v6i4.1855

Abstract

Penelitian ini mendeskripsikan penerimaan remaja terhadap seksualitas pada iklan digital yang menampilkan konten porno dan vulgar. Maraknya pornografi dalam balutan media (pornomedia) menjadi konsumsi remaja ketika mereka melakukan aktivitas digital, khususnya melalui internet, media sosial, bahkan ketika bermain game online. Seksualitas muncul pada iklan-iklan digital tanpa disengaja. Seksualitas menggambarkan realitas perilaku seksual yang menampilkan model dibalut pakaian yang terbuka. Penelitian ini ditujukan untuk mengetahui bagaimana penerimaan remaja Kota Surabaya terhadap seksualitas yang sering muncul pada iklan-iklan digital. Penelitian ini dikaji menggunakan pendekatan kualitatif dengan kajian studi reception analysis Stuart Hall. Metode penelitian reception analysis menitikberatkan pada khalayak yang mengonstruksi pesan yang mereka terima dari media. Teknik pengumpulan data yang digunakan adalah mengajukan pertanyaan terbuka pada remaja dan juga melalui Focus Group Discussion (FGD) wawancara terhadap 14 informan. Hasil penelitian menunjukkan bahwa informan menempati pada tiga posisi khalayak yang bermacam-macam, yakni ada mereka yang disebut sebagai dominan readers yaitu mereka yang menerima bahwa seksualitas dalam iklan digital merupakan hal wajar di era digital ini. Kemudian kelompok yang menempati negotiated readers yakni mereka yang tidak menelan secara mentah-mentah adanya seksualitas dalam iklan digital. Sedangkan posisi selanjutnya adalah oppositional readers, yakni khalayak yang menolak dengan keras adanya seksualitas dalam iklan digital.
INSTAGRAM AS A CYCLISTS’ EXISTENCY MEDIA DURING COVID-19 PANDEMIC Ririn Puspita Tutiasari; Syafrida Nurrachmi Febriyanti; Ahmad Fahri Huzain; Abizard Sakti Nugroho
JOSAR (Journal of Students Academic Research) Vol 6 No 3: September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v7i1.1527

Abstract

Cycling in recent months has become a new trend, interestingly this trend occurs when the corona virus outbreak or what is often referred to as Covid-19 is hitting this country. At first people cycled on the grounds of increasing immunity or immunity, because during the Covid-19 pandemic the body had to be strong to fight the virus. To fight the virus, people are advised to stay at home and if they have to go outside, they must comply with health protocols, namely: wear a mask and keep your distance. During the Covid-19 pandemic cycling was the sport of choice for the people. Cycling is an activity that makes the body healthy, but during this period, it is very vulnerable to transmission of the corona virus when cycling and hanging out together. According to several reports, there are several new clusters of activities for cyclists. This cycling activity is very interesting and has a lot of followers, this can be seen from the many people who make statuses or post photos while cycling on their social media. The most widely used social media is Instagram, they post as status or as Instagram Stories. Many people post photos on Instagram as their existence to fill activities during the Covid-19 epidemic. Collecting data in this study by means of observation and in-depth interviews. The results of this research are, posting cycling photos is a form of existence during a pandemic, cyclists upload photos on Instagram as a form of education to the public about alternative sports during the pandemic.
Analisis Wacana Kritis Trash-talk Pada Konten Game Mobile Legends Di Kanal Youtube Gerrard Wijaya Ferdyanto Tantyo Nugroho; Syafrida Nurrachmi Febriyanti
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 19 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8388761

Abstract

The use of Trash-talk on the Youtube platform or in the play environment of generation Z youth is a phenomenon that is commonly seen, but it is interesting to see the use of Trash-talk which was originally a ban for parents to their children but has become normalized in the surrounding environment. The data collection technique was carried out by means of documentation studies and observations of Game Content entitled "DADADADADADAR ML RASA PUBG" owned by Gerrard Wijaya's Youtube Channel. The data analysis technique used is critical discourse analysis using the Van Dijk model which describes three dimensions, namely text, social cognition and social context. The results of this study are divided into three parts based on aspects of the text that give rise to Trash-talk representations, social cognition that explains the reasons for content creators producing texts, and social contexts that connect the meaning of power to discourse in society.
Konstruksi Identitas Anak Muda di Youtube : Analisis Tekstual Konten “Kids Jaman Now” Pada Kanal YouTube Ecko Show dan Fikrifadlu Syafrida Nurrachmi Febriyanti
Jurnal Spektrum Komunikasi Vol 8 No 2 (2020): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v8i2.107

Abstract

Youth is the most unique stage of development, full of dynamics and problems throughout human life. During this period there were fundamental changes from various aspects, including biological, cognitive and social. Young people in the digital era are trying to find their identity through social media, including YouTube. An interesting phenomenon is the emergence of viral content entitled “Kids Jaman Now”. This study aims to see how the identity of young people is constructed through the contents of "Kids Jaman Now" on the YouTube channel of Ecko Show and Fikrifadlu. Researchers use textual analysis which aims to make it easier to interpret text as a social reality that has and produces meaning. The results of this study indicate that the content leads to the formation of negative youth identities as narcissistic and individualistic generations, the hedonism generation, the decline in moral values ​​and the emergence of the LGBT phenomenon. Keywords: Youth, Identity, YouTube, Textual Analysis
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Ririn Tutiasri; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
Penerimaan Masyarakat Surabaya terhadap Citra Politik Tri Rismaharini Pasca Pemberitaan Sujud di Kaki Guru SLB di Youtube KOMPASTV Rusdiansyah, Alvin Akmal Ramadhan; Febriyanti, Syafrida Nurrachmi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 21 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10073797

Abstract

The video's timeline starts on February 21, 2023, when Tri Rismaharini visited the Pajajaran SLB for business. Local people and teachers of Pajajaran SLB were present to welcome the Minister of Social Affairs when she arrived. This commitment was made to her nickname, Risma, by a number of her professors. The promised land is still being used for other people with impairments, hence this bill has not been implemented. In the video, Risma expressed regret when describing to several Pajajaran SLB instructors the chronological order of the challenges encountered in realizing the land grant. Stuart Hall's technique to reception analysis is applied in the descriptive qualitative research methodology. Purposive sampling was employed by the researcher to select 5 informants for interviews who satisfied the three criteria for Stuart Hall's theoretical standpoint. The authors discovered that Tri Rismaharini had previously performed the act of prostrating in other Kompas TV videos based on the findings of the study and debate. One could see public prostration as a way to show reverence for a higher power, such as God, a religious leader, a prominent politician, or another strong person. In this circumstance, prostration is seen as a display of deference, submission, or acceptance of one's position of power.
Pengaruh Endorser Blackpink dan Daya Tarik Iklan di Media Sosial Instagram Terhadap Keputusan Pembelian Oreo Blackpink Nadya Safira; Syafrida Nurrachmi Febriyanti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3208

Abstract

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.  
Co-Authors Abizard Sakti Nugroho Ahmad Fahri Huzain Anggraini, Malwa Aulia Rahmawati AULIA RAHMAWATI Devi Apriliana Dian Hutami Rahmawati Dian Hutami Rahmawati Ferdyanto Tantyo Nugroho Khasanah, Kurnia Nur Kusumajanti Kusumajanti Nadya Safira Putri Permatasari, Putri Rachmah Ida Ratih Puspa Ririn Puspita Tutiasari Ririn Puspita Tutiasri ririn tutiasri Romadhona, Mochamad Kevin Rusdiansyah, Alvin Akmal Ramadhan Sari, Annisa Zahrani Fahira Naafita Sri Endah Kinasih Susan, Novri Tutiasri, Ririn