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All Journal Journal of Management and Creative Business Jurnal Pengabdian Masyarakat Indonesia
Dhea Adinda
Universitas Nasional Pasim
Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Penggunaan Mendeley Reference Manager Bagi Mahasiswa UNAS PASIM Bandung Sri Mulyeni; Rini Handayani; Nastiti Rizky Shiyammurti; Herlina Herlina; Dhea Adinda
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1843

Abstract

student often face difficulties in compiling a bibliography for their academic papers. To avoid plagiarism, it is important to include a comprehensive list of references. The large number of references required in academic writing can make it challenging for some students to manually create a bibliography. To overcome this issue, there is an application called Mendeley that can facilitate the automatic generation of bibliographies. However, many students are still unfamiliar with how to use the Mendeley application, and some may not even be aware of its exixtence. Therefore, this training is organized with the aim of providing a comprehensive understanding to the general student population on how to use the Mendeley application effectively for automatic bibliography creation. The training aims to empower students to independently manage their references, with the hope of achieving maximum results, such as enhancing participants’ knowledge and understanding of using Mendeley, as well as improving their skills in utilizing the application for various types of academic writing, including final projects, journals and theses.
Pengaruh Live Streaming Shopping dan Short Video Marketing TikTok terhadap Minat Beli Produk Wardah pada Subscriber TikTok Shop (@WardahOfficial) Andri Asoka S.R; Dhea Adinda; Amalia Sri Azzahra; Alfiana Diva Sabarudin
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7584

Abstract

This study aims to analyze the influence of Live Streaming Shopping and TikTok Short Video Marketing on the Buying Interest of Wardah products in TikTok Shop subscribers @Wardahofficial. The development of social media, especially TikTok, has prompted companies to utilize various more interactive and engaging digital marketing strategies to increase consumer engagement and drive purchasing decisions. In this context, Live Streaming Shopping allows direct interaction between sellers and potential consumers, while Short Video Marketing is able to convey product information in a creative, concise, and easy-to-understand manner so that it has the potential to increase consumer buying interest. This study uses a quantitative approach with incidental sampling techniques on 100 respondents who are subscribers of TikTok Shop @Wardahofficial. Data were collected through questionnaire deployment using the Likert scale and analyzed using the SPSS program. Data analysis techniques include validity test, reliability test, multiple linear regression analysis, t test, F test, and determination coefficient (R²) to determine the magnitude of the influence of independent variables on dependent variables. The results of the study show that Live Streaming Shopping and Short Video Marketing TikTok partially or simultaneously have a positive and significant effect on the interest in buying Wardah products in TikTok Shop subscribers @Wardahofficial. These findings indicate that the implementation of interactive, informative, and engaging digital marketing strategies through live streaming features and short videos can increase consumer interest in products, strengthen trust, and encourage purchase intent. Therefore, Wardah is advised to continue to optimize the two digital marketing strategies to increase competitiveness and expand market reach on the TikTok platform.
Co-Authors Alfiana Diva Sabarudin Amalia Sri Azzahra Andri Asoka S.R Herlina Herlina Nastiti Rizky Shiyammurti Rini Handayani Sri Mulyeni