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All Journal Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Endang Irhartini
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Pengaruh Promosi Terhadap Keputusan Berkunjung Wisatawan ke Objek Wisata Pemandian Pincuran 7 Kabupaten Sijunjung Endang Irhartini; Kasmita Kasmita
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i1.41972

Abstract

This study aims to obtain results on how influential promotion is on tourists' visiting decisions at the Pincuran 7 Bathing tourist attraction in Sijunjung Regency. The type of research used is quantitative with a causal associative approach. The research sample is visitors who have visited the Pincuran 7 Baths tourist attraction using the Purposive Sampling technique. Data were collected by distributing closed questionnaires that had been prepared and had passed the validity and reliability trials, and used a Likert scale with linear regression analysis and were then given to respondents. very good category, (2) The decision to visit to get the proportion (59.60%) is in the sufficient category, (3) The results of simple linear regression hypothesis testing obtained F count 5.347 with a significance of 0.023> 0.05. get poetry that the promotion variable can explains the decision to visit significantly, then the R square is 0.052 so that it can be interpreted that the effect of promotion on the decision to visit is as much as 5.2%.
Co-Authors Kasmita Kasmita