Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan

Pengaruh Promosi Terhadap Keputusan Berkunjung Wisatawan ke Objek Wisata Pemandian Pincuran 7 Kabupaten Sijunjung

Endang Irhartini (Universitas Negeri Padang)
Kasmita Kasmita (Universitas Negeri Padang)



Article Info

Publish Date
02 May 2023

Abstract

This study aims to obtain results on how influential promotion is on tourists' visiting decisions at the Pincuran 7 Bathing tourist attraction in Sijunjung Regency. The type of research used is quantitative with a causal associative approach. The research sample is visitors who have visited the Pincuran 7 Baths tourist attraction using the Purposive Sampling technique. Data were collected by distributing closed questionnaires that had been prepared and had passed the validity and reliability trials, and used a Likert scale with linear regression analysis and were then given to respondents. very good category, (2) The decision to visit to get the proportion (59.60%) is in the sufficient category, (3) The results of simple linear regression hypothesis testing obtained F count 5.347 with a significance of 0.023> 0.05. get poetry that the promotion variable can explains the decision to visit significantly, then the R square is 0.052 so that it can be interpreted that the effect of promotion on the decision to visit is as much as 5.2%.

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Journal Info

Abbrev

JKPBP

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

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